ELIZABETH MARTIN
Associate Professor of Business
Office: CPS 410
Office Phone: 715-346-4303
E-mail: emartin@uwsp.edu
SCHEDULE
| Monday | Tuesday | Wednesday | Thursday | Friday |
|---|---|---|---|---|
| Office Hours 10:15-12:15PM |
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| Bus 320-2 11:00-12:15PM CPS 310 |
Bus 320-2 11:00-12:15PM CPS 310 |
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| Bus 320-4 12:35PM-1:50PM CPS 310 |
Bus 320-4 12:35PM-1:50PM CPS 310 |
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| Office Hours 2:15PM-3:15PM |
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| Bus 331 3:30PM-6:00PM CCC 308 |
Bus 320-5 3:30PM-6:00PM CPS 310 |
BIO
I have a Ph.D. from Stanford University and a B.A. (Honours) degree in Economics from the University of Winnipeg (Canada). While completing my doctorate at the Stanford Business School with a specialty in Political Economics, I researched trade politics and resided in Washington, DC. Earlier in my career, I was a faculty member at the University of Iowa. I was appointed to the UWSP faculty in 2001.
I received the “Excellence in Teaching” award from UWSP’s Division of Business & Economics in 2006. In recent years, I have developed very popular writing emphasis courses, including a Business Ethics course and a Marketing Research course. I have also been a leader in developing hybrid (partially online) and fully online courses at UWSP. I regularly teach the Division’s “Principles of Management” course, the first junior-level course in the Business major.
I have presented numerous research papers at national conferences, on topics ranging from teaching techniques to business and marketing case studies. My most recent publication, co-authored with Pamela Maas, is titled “Hatching a New Identity: Market Research Breathes New Life into an Existing Brand.” The article was published in Spring 2009 in MHS (Marketing Health Services), a top publication for health-care managers from the American Marketing Association. The study gives a rare inside perspective on a multi-stage rebranding project at a regional health-care organization.
Starting in Fall 2009, I will be the faculty advisor for the student chapter of SHRM---Society for Human Resource Management. The DBE hopes to see many students take advantage of the networking and learning opportunities available through SHRM.