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Division of Business and Economics

ELIZABETH MARTIN

Martin

Associate Professor of Business

Office: CPS 410

Office Phone: 715-346-4303

E-mail: emartin@uwsp.edu

 

 

 

SCHEDULE

Monday Tuesday Wednesday Thursday Friday
Office Hours
10:15-12:15PM
       
Bus 320-2
11:00-12:15PM
CPS 310
  Bus 320-2
11:00-12:15PM
CPS 310
 
  Bus 320-4
12:35PM-1:50PM
CPS 310
  Bus 320-4
12:35PM-1:50PM
CPS 310
 
      Office Hours
2:15PM-3:15PM
 
Bus 331
3:30PM-6:00PM
CCC 308
    Bus 320-5
3:30PM-6:00PM
CPS 310

BIO

I have a  Ph.D. from Stanford University and a B.A. (Honours) degree in Economics from the University of Winnipeg (Canada). While completing my doctorate at the Stanford Business School with a specialty in Political Economics, I researched trade politics and resided in Washington, DC.  Earlier in my career, I was a faculty member at the University of Iowa. I was appointed to the UWSP faculty in 2001.

I received the “Excellence in Teaching” award from UWSP’s Division of Business & Economics in 2006. In recent years, I have developed very popular writing emphasis courses, including a Business Ethics course and a Marketing Research course.  I have also been a leader in developing hybrid (partially online) and fully online courses at UWSP.  I regularly teach the Division’s “Principles of Management” course, the first junior-level course in the Business major.

I have presented numerous research papers at national conferences, on topics ranging from teaching techniques to business and marketing case studies.  My most recent publication, co-authored with Pamela Maas, is titled “Hatching a New Identity:  Market Research Breathes New Life into an Existing Brand.”  The article was published in Spring 2009 in MHS (Marketing Health Services), a top publication for health-care managers from the American Marketing Association.  The study gives a rare inside perspective on a multi-stage rebranding project at a regional health-care organization.

Starting in Fall 2009, I will be the faculty advisor for the student chapter of SHRM---Society for Human Resource Management.  The DBE hopes to see many students take advantage of the networking and learning opportunities available through SHRM.