>>> Tuesday, May 27
____ Welcome & Overview of the Course
____ Chapter 1 - An Overview of Strategic Marketing

> Wednesday, May 28
____ Chapter 2 - Planning, Implementing, and Controlling Marketing Strategies
____ Chapter 3 - The Marketing Environment

> Thursday, May 29
____ Chapter 4 - Social Responsibility and Ethics in Marketing
____ Chapter 5 - Global Markets and International Marketing

> Friday, May 30
____ Exam #1, Chapters 1-5
____ Chapter 6 - E-Marketing and Customer Relationship Management

>>> Monday, June 2
____ Chapter 7 - Marketing Research and Information Systems
____ Chapter 8 - Target Markets: Segmentation and Evaluation

> Tuesday, June 3
____ Chapter 9 - Consumer Buying Behavior
____ Chapter 10 - Business Markets and Buying Behavior

> Wednesday, June 4
____ Exam #2, Chapters 6-10
____ Chapter 11 - Product Concepts

> Thursday, June 5
____ Chapter 12 - Developing and Managing Products
____ Chapter 13 - Branding and Packaging

> Friday, June 6
____ Chapter 14 - Services Marketing
____ Chapter 15 - Marketing Channels and Supply Chain Management

>>> Monday, June 9
____ Exam #3, Chapters 11-15
____ Chapter 16 - Wholesaling and Physical Distribution

> Tuesday, June 10
____ Chapter 17 - Retailing and Direct Marketing
____ Chapter 18 - Integrated Marketing Communications

> Wednesday, June 11
____ Chapter 19 - Advertising and Public Relations
____ Chapter 20 - Personal Selling and Sales Promotion

> Thursday, June 12
____ Chapter 21 - Pricing Concepts
____ Chapter 22 - Setting Prices

> Friday, June 13
____ Final Exam, Chapters 16-22