Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 

Executive Summary of Wisconsin Long-Range
Economic Forecast: 1985-1995

Presented by: Randel A. Pilo, Lead Economist
Wisconsin Department of Development
Division of Research and Analysis

 

This report contains a long-range economic forecast for Wisconsin for the period 1985 to 1995. It was developed using the Department of Development's econometric forecasting and simulation model. This model is an input! output type which also embodies a system of equations modeling the effects of Wisconsin wages, prices, industrial supply and demand. The model was constructed by Regional Economic Models, Incorporated of Amherst, Massachusetts. Operation of the model required the use of a national industry forecast. This study used a 1986 long-term national industry forecast purchased from Data Resources, Incorporated of Lexington, Massachusetts.

The health or performance of the Wisconsin economy can be analyzed from three different perspectives: employment, income and production. This study provides long range economic forecast for each of these areas. The most salient features of the forecast in this report are that:

  • Wisconsin's economy can be characterized as likely to experience moderate economic growth over the next decade, both in terms of income and employment.

  • Manufacturing should see a rebound in both employment and real output terms. 

  • Non-manufacturing activities, notably services and retail trade, should add the most new jobs during the next decade continuing their strong past performance. In addition, the financial side of the Wisconsin economy should be the fastest growing major sector in terms of growth rate.

  • From a production perspective, the state's economy should have a healthy dynamism. Almost all industrial sectors should experience real output increases over the next years.

These observations are based on the major conclusions throughout this report. Chapter V contains a comprehensive list of these conclusions. The following material provides a basic overview in the areas of forecasted Wisconsin employment, output or production, and income.

Wisconsin Employment Forecast

Figures ESI and ES2 display the long-range forecast for Wisconsin Employment. Total non-farm employment in Wisconsin should grow 11.8 percent between 1985 and 1995, in the process creating nearly 238,000 new jobs. These new jobs would bring the state's total non-farm wage and salary employment to 2,257,000 in 1995. Wisconsin total non-farm employment should grow more slowly than the national projected growth rate of 16.4 percent. Part of the explanation for this result is that Wisconsin's population and labor force are not expected to grow as fast as the nation's.

Total non-farm wage and salary employment can be divided into three primary categories; manufacturing, non-manufacturing, and governmental employment. According to the Wisconsin model forecast, manufacturing should experience a turnaround during the next decade, adding nearly 38,000 jobs to the 1985 employment base of 511,000. This translates into a rate of growth of 7.4 percent. (See also Figures ES3 and ES4 below.) In 1995, Wisconsin's manufacturing employment should equal nearly 549,000. For comparison purposes, manufacturing employment increased only slightly more than 2,400 jobs in the past decade, 1975 to 1985.

The turnaround in manufacturing is expected mainly because the value of the U.S. dollar has dropped on international currency markets. A cheaper dollar should make domestic manufactured goods cheaper abroad and imported goods more expensive in Wisconsin. Within manufacturing, the forecasted rebound should occur most in durable goods areas. In Wisconsin, non-electrical machinery should add over 11,000 jobs, fabricated metals should increase over 9,000 jobs, and electrical equipment by more than 7,000 jobs.

 

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In contrast to these potentially positive changes in manufacturing, international competition, the advent of new substitute products, and increased automation could reduce employment in several specific industrial areas. These include: motor vehicle assembly, leather processing, primary metals which includes foundries, food and kindred products, textiles, apparel, and non-auto-assembly transportation equipment.

The second primary category for Wisconsin employment is non-manufacturing. Non-manufacturing activities cover a broad list. Figures ES3 and ES4 display historical versus forecasted Wisconsin employment changes and growth rates by major sector in non-manufacturing as well as for the manufacturing and government sectors. All together, non-manufacturing activities should increase by more than 168,000 jobs over the next decade, a rate of growth of 14.3 percent.

Of all major employment sectors, including manufacturing and government, the state's services sector should add the most new jobs between 1985 and 1995, growing nearly 16 percent. More than 69,000 new jobs combined should be created in the areas of business, personal, health, legal, educational, and social services. In 1995, Wisconsin's services sector would then employ more than 507,000 individuals. Of the services areas, business and medical services should add the most new jobs. Each should add more than 28,000 and 15,000 jobs respectively.

The financial side of the Wisconsin economy should be the fastest growing major employment sector in terms of growth rate. This sector, which includes finance, insurance, and real estate, should grow over 22 percent, considerably faster than the state average of 11.8 percent. The financial side is likely to add almost 23,000 new jobs. Credit and finance agencies, holding organizations, and real estate are likely to be the fastest growing financial areas. As in the recent past, the financial side of the state's economy should continue its impressive performance.

Another component of non-manufacturing is retail trade. Retail trade should add more than 47,000 new jobs between 1985 and 1995. In terms of new jobs to be created, retail trade should be second only to services of all major employment sectors. Within retail trade, eating and drinking establishments are expected to add more than 29,000 new jobs.

The remaining non-manufacturing areas are wholesale trade; utilities which is a shorter title for transportation, communications, and public utilities; and construction. Wholesale trade is expected to grow slightly more than 19,000 jobs; economic performance in this sector is likely to match the strong, consistent performance displayed in the previous decade. The utilities sector should experience employment growth of 4.1 percent or slightly less than 3,800 new jobs. The construction industry should do better over the next ten years. Construction employment should grow nearly 6,600 jobs between 1985 and 1995; between 1975 and 1985 this sector added just under 4,000 new jobs.

Two relatively small sectors are not graphed in the above figures due to space limitations. Mining presently employs about 1,800 workers; the forecast indicates a minimal decline of less than 100 jobs. The agricultural services, forestry, and fishing sector presently employs about 8,900. This sector could lose up to 300 jobs over the next decade. Due to the small magnitude of these changes, the forecast for these two sectors is best characterized in a holding pattern neither declining nor growing in a significant manner.

 

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The third and last primary category for Wisconsin employment is government. The growth rate in government employment at the state, local and federal levels should slow over the next ten years to a growth rate of about 9.5 percent. This compares to governmental employment which expanded nearly 12 percent between 1975 and 1985. Nonetheless, the forecast indicates that total government employment should increase slightly less than 32,000 jobs.

Wisconsin Output Forecast

A second way of gauging the health or performance of an economy is by examining production trends. From this perspective, the Wisconsin economy should have a healthy dynamism.

Total Wisconsin real output measured using the purchasing power of a dollar in 1967 should increase more than $8.7 billion between 1985 and 1995, expanding at an annual average rate of 2.32 percent. With the exception of the agricultural services, fishing and forestry sector each other major industrial group in Wisconsin is expected to see an increase between 1985 and 1995 in real output larger than that which occurred in each group during the past decade. The production groups embrace manufacturing; mining; construction; transportation, communications, and public utilities; finance, insurance, and real estate; retail and wholesale trade; and services.

Most real output growth should occur in the manufacturing, services, and finance related industrial groups. These industrial groups are expected to expand real output measured in 1967 dollars $3.14, $1.94, and $1.46 billion respectively.

Figures ES5 and ES6 demonstrate these aspects. Manufacturing output should experience a strong turnaround. Once again, the lower value of the dollar is the basic reason. In the past, the manufacturing sector was affected adversely by the strong dollar as well as the deep recession of 1981-1982.

In the future, four important manufacturing industries should register large absolute increases in real output. These are non-electrical machinery ($714 million), paper ($571 million), fabricated metals ($429 million), and electrical equipment ($409 million).

Three individual services-related sectors are expected to increase real output significantly in absolute terms. These are medical services ($599 million), business services ($528 million), and professional services ($394 million).

Over all major Wisconsin sectors, the specific industrial sectors which should experience the fastest rate of real output growth include credit and finance agencies (including holding organizations), professional services, business services, insurance, air transportation, miscellaneous transportation services, rubber and plastics, amusement and recreation, eating and drinking establishments, and hotels. Individual industries with the fastest potential real rate of production growth are either services-oriented or associated with leisure-time (or tourist-related) activities. Expected increases in real income and purchasing power are the basic explanation.

Income and Prices Forecast

The third measure used to analyze the performance of an economy is income. According to the model forecast, Wisconsin personal income should increase nearly 6.4 percent annually between 1985 and 1995. In inflation-adjusted terms, real personal income should increase at an average annual rate of 1.98 percent for the forecast period. During the preceding ten years, the average annual rate of increase in real personal income in Wisconsin was 1.79. Thus, in the future, residents should have marginally more income to spend and save.

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Finally, consumer prices should increase at an average annual rate of 4.3 percent between 1985 and 1995. During the past five years, the average annual rate of inflation has been 3.3 percent. As of this writing, the U.S. rate of inflation for 1987 is nearly 6.0 percent based on evidence for the first four months of the year.

Long Versus Short-Range Forecasting

As indicated, this report contains a long-range forecast for Wisconsin. As such, this report deals with pervasive economic forces. This is in contrast to short-run forecasting which concentrates on economic changes associated with the business cycle, essentially expansions and contractions. Users of this report should be aware that forecasted trends in the report do not reflect potential cyclical fluctuations brought on by changes in U.S. fiscal and monetary policies or by other factors.

ACKNOWLEDGEMENTS

This report was produced by the Wisconsin Department of Development, Division of Research and Analysis, Loren Anderson, Administrator. Project direction was provided by Randall Wade, Director of the Bureau of Research.

This report was written by Randel A. Pilo, Lead Economist. Beneficial comments were received from Economists Andrew Krikelas, Gary Krueger, and Frank Place, as well as from Research Analysts Kurt Bauman and Carol Tank, all with the Division of Research and Analysis.

Special thanks go to Yolanda Armstrong, Division of Administrative Services, who managed the word processing. Beverly Haberman of the Division of Research and Analysis took care of all details regarding final report printing.

This research was funded, in part, by a Section 302 (a) grant from the Economic Development Administration, U.S. Department of Commerce, Grant Number 06-2502172-60.

 
 

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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481