Central Wisconsin Economic Research Bureau
WI.gif (1017 bytes)
Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Marshfield Area
4th Quarter 1999

Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14Table 15 Table16
 
     Once again it can be reported that the Wood county area economy is growing.  Virtually all of the indicators were positive suggesting that the area economy is on firm ground.

     Services and trade employment in Wood county increased by an estimated 1000 and 400 jobs, respectively, in the year over comparison (Table 7).  Likewise, construction added about 100 people and government added 500 over last year's levels.  Only manufacturing was estimated to have contracted from December 1998.  The CWERB estimates, namely with the Marshfield Index, that area employment rose by about 4.7 percent.

     Local merchants were decidedly upbeat about December sales activity indicating that sales were much higher than a year ago (Table 8).  In contrast, the amount of store traffic was judged to be at about the same level as it was in 1998.  The panel of local merchants also believes that sales and store traffic three months from now will be no higher than last year's totals.

     Help wanted advertising in the local area stood at 212 in December (Table 9), meaning that there are 2.1 jobs being advertised for each one in the base year.  This barometer of local labor market conditions suggests that demand is strong for qualified workers.  The U.S. index in November actually fell from 91 to 85 over the same period.

     The number of new public assistance claims climbed ever so slightly in 4th Quarter 1999 (Table 10).  Total caseload crept upwards from 2,463 to 2,501 or 1.5 percent in Wood county.  Another gauge of local family financial distress is unemployment claim data for the county.  New claims on a weekly average basis declined by 4.3 percent (Table 11).  In addition, total claims tumbled by 11 percent.  Thus, there has been a significant decline in the number of unemployment claims in our county.

     Residential construction in the Marshfield area was very strong during the 4th Quarter (Table 12).  Residential permits issued increased by 40 percent and the estimated value of the new construction climbed by 28 percent.  The number of housing units to be constructed was up by 60 percent over a year ago.  Meanwhile, the number of residential alteration permits fell by 32 percent.  However, the value of the alteration activity in the 4th Quarter rose by 38 percent.  Thus, while the total number of alterations went down, the ones that did take place were fairly expensive in nature.

     The volatile nonresidential construction sector is presented, as always, without percentage change (Table 13).  The number of projects totaled 11 and they had an estimated value of nearly $13 million.  This represents a very good level of activity for the local area.  Business alteration permits were also significantly higher than last year's figure.  The 16 projects were valued at about $2.1 million.

     Due to the merger activity in the local market, financial statistics in Table 14 are only for 4th Quarter 1999.  By 3rd Quarter 2000, comparability will be restored and once again we will be able to make year over comparisons.  Our sample in the Marshfield area shows deposits at $191 million and the amount of lending to be $169 million in the 4th Quarter.

     Clark county economic data are presented in Table 15 and Table 16.  Industrial sector employment in Table 15 shows that all sectors, except for services, experienced employment growth: manufacturing (4.5 percent), trade (1.7 percent), construction (13.6 percent), and government employment (0.7 percent).  The Clark county unemployment rate rose in 4th Quarter to 5.8 percent.  However, total employment increased by 2.2 percent over the period.  The increase in the unemployment rate can be accounted for by the sharp 3.7 percent increase in the labor force.  In other words, the increase in the number of people seeking jobs exceeded the availability.

 
TABLE 7:
WOOD COUNTY EMPLOYMENT CHANGE BY SECTOR
 
Employment
December 1998
(Thousands)
Employment
December 1999
(Thousands)
Percent Change
Manufacturing
9.8
9.7
-1.0
Services
17.5
18.5
+5.7
Trade
10.6
11.0
+3.8
Construction
1.7
1.8
+5.9
Government
5.3
5.8
+9.4
Marshfield Employment Index
164.0
171.7
+4.7
 
TABLE 8:
RETAILER CONFIDENCE IN MARSHFIELD*
 
Index Value
September 1999
December 1999
Total Sales Compared
     to Previous Year
54
63
Store Traffic Compared
     to Previous Year
50
53
Expected Sales Three
     Months From Now
49
50
Expected Store Traffic
     Three Months From Now
51
45
100 = Substantially Better
50 = Same
0 = Substantially Worse
*Data collected by UW Marshfield-Wood County
 
TABLE 9:
HELP WANTED ADVERTISING IN MARSHFIELD
 
Index Value
1998
1999
Marshfield
(December)
(1980 = 100)
211
212
U.S.
(November)
(1987 = 100)
91
85
 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN WOOD COUNTY
 
1998
Fourth Quarter
(Monthly Avg.)
1999
Fourth Quarter
(Monthly Avg.)
Percent
Change
Total Caseload
2,463
2,501
+1.5
 
TABLE 11:
UNEMPLOYMENT CLAIMS IN WOOD COUNTY
 
1998
Fourth Quarter
(Weekly Avg.)
1999
Fourth Quarter
(Weekly Avg.)
Percent
Change
New Claims
92
88
-4.3
Total Claims
272
242
-11.0
 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
 
1998
Fourth Quarter
1999
Fourth Quarter
Percent Change
Residential Permits Issued
15
21
+40.0
Estimated Value of
New Homes
$2,130.0
(thousands)
$2,726.5
(thousands)
+28.0
Number of Housing Units
17
27
+58.8
Residential Alteration
Permits Issued
37
25
-32.4
Estimated Value
of Alterations
$272.2
(thousands)
$375.6
(thousands)
+38.0
*Data collected by UW Marshfield-Wood County
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
 
1998
Fourth Quarter
1999
Fourth Quarter
Number of Permits Issued
12
11
Estimated Value of
New Structures
$3,778.6
(thousands)
$12,956.7
(thousands)
Number of Business Alteration Permits
10
16
Estimated Value
of Business Alterations
$910.6
(thousands)
$2,085.8
(thousands)
*Data collected by UW Marshfield-Wood County
 
TABLE 14:
FINANCIAL STATISTICS FOR MARSHFIELD*
 
1998
Fourth Quarter
(Millions)
1999
Fourth Quarter
(Millions)
Percent Change
Bank Deposits
N/A
$191.1
N/A
Bank Loans
N/A
$169.0
N/A
*Data collected by UW Marshfield-Wood County
Note: The bank statistics represented are a sample of the Marshfield
area financial situation.
 
TABLE 15:
CLARK COUNTY EMPLOYMENT BY SECTOR
 
December 1998
December 1999
Percent Change
Manufacturing
2,733
2,857
+4.5
Services
2,344
2,321
-1.0
Trade
2,263
2,302
+1.7
Construction
403
458
+13.6
Government 
2,092
2,107
+0.7
 
TABLE 16:
CLARK COUNTY EMPLOYMENT STATISTICS
 
December 1998
December 1999
Percent Change
Unemployment Rate
4.3%
5.8%
+34.9
Total Employed
15,449
15,783
+2.2
Total Unemployed
695
964
+38.7
Labor Force
16,144
16,747
+3.7
 
Back to 4th Quarter 1999 Report

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