Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Marshfield Area
4th Quarter 1998

Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14 Table 15 Table 16

     The Marshfield-Wood county area economy continues to move forward, albeit at a modest pace.  Most of the economic information presented in the report points to that conclusion.  Perhaps the most interesting results of this quarter's report are the data on residential construction.  Low interest rates and a stable economy have helped to produce this quarter's robust results.

     Wood county industrial sector employment increased by a respectable 1.6 percent from December 1997 (Table 7).  Manufacturing gained 200, services 500, and trade 100 positions respectively.  Construction payrolls remained at the same level as a year ago.  Lastly, government employment is estimated to have decreased by 100 jobs.  The CWERB Marshfield Employment Index rose 2.2 percent.  This barometer of local employment conditions suggests that Marshfield employment increased by about 2 percent since last year.

     Retailer confidence in Marshfield is displayed in Table 8.  Local merchants who are on the panel believe that sales were moderately better than a year ago.  However, traffic was judged to be only slightly higher in 1997.  With regard to the future our group says that sales and traffic will be incrementally higher than a year ago.  Thus, retail sales in the area are expanding at a modest pace and reflect the overall performance of the local economy.

     Help wanted advertising for the Marshfield area increased by 13 points or nearly 7 percent from 1997 (Table 9).  This is a good sign for local residents.  Meanwhile the national index was virtually unchanged from a year ago.  The index for Marshfield suggests there are approximately 2 jobs being advertised for every job in the base year of 1980.

     One measure of local family financial distress is public assistance claim data (Table 10).  On a monthly average basis total claims fell from 2,428 to 2,463, or 1.5 percent from 4th Quarter 1997.  The data are for all of Wood county and represents payments made for AFDC, MA, and food stamps.  Another measure of financial distress is unemployment claim data (Table 11).  New claims on a weekly average basis fell from 97 to 92, or 5.2 percent.  More good news can be reported with regard to total claims.  The number for total unemployment claims dropped from 296 to 272, or by 8.0 percent.  These numbers give us a hint as to the state of the local economy's health.

     Residential construction in the Marshfield area was very robust during 4th Quarter 1998 (Table 12).  Residential permits issued reached 15 and they had an estimated value of $2.1 million.  The number of housing units rose from 6 to 17 in the year over comparison.  Further, residential alteration permits rose by 60.9 percent and the value of this alteration activity climbed by a huge 84.8 percent.

     As always we remind the reader that nonresidential construction is presented without percentage changes due to the volatile nature of this activity.  The number of permits issued reached 12 in 4th Quarter and the value is estimated at $3.8 million (Table 13).  The number of alteration permits was 10.  Further, the value of this construction is estimated to be $910.6 thousand.  In sum, new construction was generally higher than last year, however alteration activity was lower than the previous year's mark.

     Financial statistics for the next four quarters will have no previous comparison point because of bank merger activity in the local area (Table 14).  This year's figures for bank lending and deposits are much higher than last and are not valid for comparison purposes.  Moreover, repeated attempts to receive pre-merger figures from the merged institutions were unsuccessful.  At this juncture all that can be reported is that deposits are now $346.4 million and loans $271.0 million in the local area.

     Table 15 and Table 16 present Clark county economic data.  Industrial sector employment shows manufacturing gaining 2.5 percent, trade 1.9 percent, construction 7.9 percent, and government 0.4 percent.  Only services contracted, by an estimated 1.3 percent.  Further, the data indicates the unemployment rate declined from 6.3 to 5.9 percent over the past twelve months.  However, it should also be reported that total employment contracted by an estimated 3.5 percent from a year ago.

 
TABLE 7:
WOOD COUNTY EMPLOYMENT CHANGE BY SECTOR
 
Employment
December 1997
(Thousands)
Employment
December 1998
(Thousands)
Percent Change
Manufacturing
9.9
10.1
+2.4
Services
16.1
16.6
+2.9
Trade
11.1
11.2
+1.3
Construction
1.5
1.5
+0.1
Government
5.2
5.1
-1.1
Marshfield Employment Index
157.0
160.5
+2.2
 
TABLE 8:
RETAILER CONFIDENCE IN MARSHFIELD*
                                               
Index Value
September 1998
December 1998
Total Sales Compared
     to Previous Year
62
64
Store Traffic Compared
     to Previous Year
53
55
Expected Sales Three
     Months From Now
65
59
Expected Store Traffic
     Three Months From Now
57
57
100 = Substantially Better
50 = Same
0 = Substantially Worse
*Data collected by UW Marshfield-Wood County
 
TABLE 9:
HELP WANTED ADVERTISING IN MARSHFIELD
                              
Index Value
1997
1998
Marshfield
(December)
(1980 = 100)
198
211
U.S.
(November)
(1987 = 100)
92
91
 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN WOOD COUNTY
 
1997
Fourth Quarter
(Monthly Avg.)
1998
Fourth Quarter
(Monthly Avg.)
Percent
Change
Total Caseload
2,428
2,463
+1.5
 
TABLE 11:
UNEMPLOYMENT CLAIMS IN WOOD COUNTY
 
1997
Fourth Quarter
(Weekly Avg.)
1998
Fourth Quarter
(Weekly Avg.)
Percent
Change
New Claims
97
92
-5.2
Total Claims
296
272
-8.0
 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
 
1997
Fourth Quarter
1998
Fourth Quarter
Percent Change
Residential Permits Issued
3
15
+400.0
Estimated Value of
New Homes
$360.0
(thousands)
$2,130.0
(thousands)
+491.7
Number of Housing Units
6
17
+183.3
Residential Alteration
Permits Issued
23
37
+60.9
Estimated Value
of Alterations
$147.3
(thousands)
$272.2
(thousands)
+84.8
*Data collected by UW Marshfield-Wood County
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
 
1997
Fourth Quarter
1998
Fourth Quarter
Number of Permits Issued
10
12
Estimated Value of
New Structures
$629.9
(thousands)
$3,778.6
(thousands)
Number of Business Alteration Permits
15
10
Estimated Value
of Business Alterations
$1,238.7
(thousands)
$910.6
(thousands)
*Data collected by UW Marshfield-Wood County
 
TABLE 14:
FINANCIAL STATISTICS FOR MARSHFIELD*
 
1997
Fourth Quarter
(Millions)
1998
Fourth Quarter
(Millions)
Percent 
Change
Bank Deposits
N/A
$346.4
N/A
Bank Loans
N/A
$271.1
N/A
*Data collected by UW Marshfield-Wood County
Note: Figures for four quarters beginning Fourth Quarter of 1998 have no
previous comparison points due to bank merger activity in the local area.
 
TABLE 15:
CLARK COUNTY EMPLOYMENT BY SECTOR
 
December 1997
December 1998
Percent Change
Manufacturing
2,765
2,835
+2.5
Services
2,165
2,137
-1.3
Trade
2,054
2,094
+1.9
Construction
381
411
+7.9
Government 
2,093
2,102
+0.4
 
TABLE 16:
CLARK COUNTY EMPLOYMENT STATISTICS
 
December 1997
December 1998
Percent Change
Unemployment Rate
6.3%
5.9%
-6.3
Total Employed
15,509
14,966
-3.5
Total Unemployed
1,042
941
-9.7
Labor Force
16,551
15,907
-3.9
 
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