Central Wisconsin Economic Research Bureau
Picture (42x43, 1017 bytes)
Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Central Wisconsin
4th Quarter 1998

Table 2 Table 3 Table 4 Table 5 Fig 5A Fig 5B Table 6

 
     For the most part the economy of our region performed in accordance with the earlier expectation of modest growth.  Most economic indicators were positive in nature in regard to their depiction of the overall health of the economy.  The most interesting and disturbing aspect of the report was the sentiment being expressed by regional business executives in regard to the future direction of national, local, and industry conditions.

     The seasonally unadjusted unemployment rates in Marathon and Portage counties, while still incredibly low, inched slightly upward (Table 2).  The rates for the two counties were respectively 3.2 and 3.8 percent for the 4th Quarter.  However, Wood County managed to trim a tenth of a percentage off of its rate, a mark of 3.8 percent.  Lastly, Wisconsin continues to have a lower unemployment rate than the nation, 3.1 percent versus 4.0 percent.

     Total employment is given in Table 3.  Total employment was stable in the three county region.  Little change, either positive or negative, was recorded.  The combined payrolls of Marathon, Portage, and Wood counties fell ever so slightly from 146.6 thousand to 146.0 thousand, or by 0.4 percent.  During the same period Wisconsin employment did not change that much, rising by just 0.3 percent.  The U.S., however, registered a modest increase of 1.5 percent.

     Industrial sector employment performance was marginally better this year compared to last (Table 4).  All sectors reported gains, albeit modest ones.  Manufacturing rose by 0.7 percent, services by 1.6, trade by 1.9, and government by 0.2 percent.  Construction, however, posted a rather large gain in terms of a percentage change of 9.2 percent.  In sum, industrial sector employment expanded by 2,400 position or 1.7 percent from last year.

     Sales tax data are a good indicator of how the retail situation is performing and of the overall health of the economy (Table 5).  For Portage county the sales tax distribution figures show that collections rose from $829.8 thousand to $944.2 thousand, or a very large 13.8 percent over the year.  Likewise, Marathon county experienced substantial growth, rising from $1.8 to $1.9 million, or nearly 6 percent from 1997.

     Relating to the Marshfield version of the report, Figure 5A and Figure 5B present a detailed look at how manufacturing, services, trade, construction, and government sector payrolls have fared over the past number of years.  These graphs show the gradual growth that has taken place in these sectors and how this gradual growth has added up over the years to a substantial amount.

     Perhaps the most interesting and surprising information in this quarter's report is the continued level of pessimism being expressed by regional business executives (Table 6).  When asked to assess recent changes at the national and local levels they felt matters had noticeably weakened.  Moreover, their beliefs about the future were also pessimistic.  The expected economic changes as the national, local and industrial levels were not judged in a positive light.  The uncertainty surrounding the international financial situation is clearly playing a role in their thinking.

 
TABLE 2:
UNEMPLOYMENT IN CENTRAL WISCONSIN
 
Unemployment Rate
December 1997
Unemployment Rate
December 1998
Percent
Change
Portage
3.5%
3.7%
+5.7
Marathon
3.1%
3.2%
+3.2
Wood
3.9%
3.8%
-2.6
Central Wisconsin
3.4%
3.5%
+2.9
Wisconsin
3.0%
3.1%
+3.3
United States
4.4%
4.0%
-9.1
TABLE 3:
EMPLOYMENT IN CENTRAL WISCONSIN
 
Total Employment
December 1997
(Thousands)
Total Employment
December 1998
(Thousands)
Percent
Change
Portage
36.4
35.9
-1.4
Marathon
70.9
70.8
-0.1
Wood
39.3
39.3
0
Central Wisconsin
146.6
146.0
-0.4
Wisconsin
2,847.2
2,856.8
+0.3
United States
130,785
132,732
+1.5
TABLE 4:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR
 
Employment
December 1997 (Thousands)
Employment
December 1998 (Thousands)
Percent Change
Manufacturing
34.6
34.9
+0.7
Durable goods
18.4
18.7
+1.6
Nondurable
goods
16.2
16.2
-0.3
Services
47.6
48.4
+1.6
Trade
35.5
36.2
+1.9
Construction
5.6
6.1
+9.2
Government
18.2
18.3
+0.2
TABLE 5:
COUNTY SALES TAX DISTRIBUTION
 
1997 Sales Tax
Fourth Quarter
(Thousands)
1998 Sales Tax
Fourth Quarter
(Thousands)
Percent
Change
Portage County
$829.8
$944.2
+13.8
Marathon County
$1,810.6
$1,915.8
+5.8
FIGURE 5A: 
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR--
MANUFACTURING, SERVICES AND TRADE

Picture (379x254, 22.5Kb)


FIGURE 5B:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR--
CONSTRUCTION AND GOVERNMENT

Picture (379x253, 20.4Kb)

 
TABLE 6:
BUSINESS CONFIDENCE IN CENTRAL WISCONSIN
 
Index Value
September 1998 December 1998
Recent Change in
National Economic Conditions
34
35
Recent Change in
Local Economic Conditions
46
40
Expected Change in
National Economic Conditions
38
38
Expected Change in
Local Economic Conditions
42
42
Expected Change in
Industry Conditions
38
43
 
Back to 4th Quarter Report

CWERB Home Page

 

E-mail DBE  Phone: (715) 346-2728  Fax: (715) 346-3310  Webmaster
University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481