Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Central Wisconsin
4th Quarter 1989

Table 2 Table 3 Table 4 Table 5 Table 6

 

     The Central Wisconsin economy continued to expand during 4th quarter 1989. There were many positive events during the quarter. For several industries record high employment was registered for 4th quarter. However, there were signs that the regional economy has slowed. For example, total employment increased by a scant 0.4 percent while the unemployment rate for the area rose from 4.0 percent to 5.4 percent, an increase of approximately 35 percent. Thus we have a mixed bag of results for 4th quarter. It appears that the well‑documented slowing taking place at the national level has crept to a small degree into our region.

     The unemployment rates in the three county area were substantially above those of last year, (Table 2). However, the local marks still compare favorably to all other 4th quarters of the 1980s. The Central Wisconsin average unemployment rate increased from 4.0 percent to 5.4 percent over the past twelve months. Even though the rate has increased, it remains at a historically acceptable level. Along with economic events, the severe weather of December may have played a role in this quarter's results. 

     Change in total employment from a year ago was almost nonexistent, (Table 3). All three counties experienced some difficulty in expanding their payrolls. Only Marathon County registered a slight gain, whereas employment in Portage and Wood counties was virtually unchanged from December 1988. In sum, the Central Wisconsin region grew by 0.4 percent or 500 positions when compared to a year ago. But the 127,600 people employed in December represents an all‑time high for this time of year. In contrast, Wisconsin employment actually declined by nearly 2.0 percent. 

     Employment change by major industrial sector is presented in Table 4. Manufacturing posted a gain of 2.5 percent or 700 jobs. Services, trade, and government added 1300, 100, and 800 persons respectively to their payrolls. Only construction was unchanged. For manufacturing, services, trade, and government, the December employment figures represent record highs for the 4th quarter. Furthermore, the overall gain in the region's nonfarm activity increased 3.0 percent or 3,300. Thus, nonfarm employment growth in the region was noticeably stronger than total employment growth. 

     Good news comes from the region's key industries, (Table 5). All four posted respectable increases from a year ago. Paper products, food processing, and finance, insurance, and real estate established all‑time highs for 4th quarter employment. Employment in these four important sectors climbed from 26.7 to 27.4 thousand or a gain of 2.6 percent. The breakdown for individual industry employment growth shows food processing with 300; lumber and wood products and finance, insurance and real estate with 200 each; and paper products with a gain of 100 positions. 

     Table 6 presents the opinions of regional business persons on economic conditions. With regard to recent changes at the national and local levels this group is mildly optimistic. Similar marks were recorded when asked about expected changes in national, local and industry conditions. In other words, our panelists feel that business activity will be slightly better in the months ahead when compared to the same time a year ago. Thus, even in the face of a slowing national economy, our panel expresses some degree of confidence.

 
TABLE 2:
UNEMPLOYMENT IN CENTRAL WISCONSIN
 
Unemployment Rate
December 1988
Unemployment Rate
December 1989
Percent
Change
Portage
3.9%
5.1%
+30.8
Marathon
3.8%
5.2%
+36.8
Wood
4.3%
5.9%

+37.2

Central Wisconsin
4.0%
5.4%
+35.0
Wisconsin
3.7%
4.7%

+27.0

United States
5.0%
5.1%
+2.0
TABLE 3:
EMPLOYMENT IN CENTRAL WISCONSIN
 
Total Employment
December 1988
(Thousands)
Total Employment
December 1989
(Thousands)
Percent
Change
Portage
31.5
31.3

-0.6

Marathon

58.2

59.0

+1.4

Wood
37.4
37.3
-0.3
Central Wisconsin
127.1
127.6

+0.4

Wisconsin
2,497.2
2,451.1
-1.8
United States
115,978
117,698
+1.5
TABLE 4:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR
 
Employment
December 1988 (Thousands)
Employment
December 1989 (Thousands)
Percent Change
Manufacturing

28.5

29.2
+2.5
Durable goods
12.5
12.7
+1.6
Nondurable
goods
16.0
16.6

+3.8

Services

37.3

38.6
+3.5
Trade
27.4
27.5
+0.4
Construction

3.7

3.7

0

Government
15.0
16.2
+8.0
TABLE 5:
EMPLOYMENT IN KEY CENTRAL WISCONSIN INDUSTRIES
Industry
Employment
December 1988
(Thousands)
Employment
December 1989
(Thousands)
Percent
Change
Paper Products

9.6

9.7

+1.0

Lumber and Wood
Products

4.6

4.7

+2.2

Food Processing

4.1

4.4

+7.3

Finance, Insurance,
and Real Estate

8.4

8.6

+2.4

TABLE 6:
BUSINESS CONFIDENCE IN CENTRAL WISCONSIN
 
Index Value
September 1989 December 1989
Recent Change in
National Economic Conditions

56

52

Recent Change in
Local Economic Conditions

55

58
Expected Change in
National Economic Conditions
52
50
Expected Change in
Local Economic Conditions

52

53

Expected Change in
Industry Conditions
61
58
 
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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481