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Table
7 Table 8 Table 9 Table
10 Table 11 Table 12
Table 13 Table 14
The Wausau Area economy continued to adjust to
structural change during the last three months of 1985. This process stymied
local economic growth but has not led to actual retrenchment. The net result is
a set of economic figures that look very similar to those reported one year ago.
Tables 7-14 contain data on local labor, retail, construction and financial
markets.
Nonagriculture wage and salary employment statistics show only minor changes,
compared to December 1984 (Table 7). The manufacturing
sector continued to improve modestly. Seasonal factors pushed sector employment
down but payrolls remain above the year earlier figure. December 1984
manufacturing employment was revised to significantly below the initial
estimate. Construction employment, reflecting the third quarter increase in
nonresidential construction permits, showed surprising seasonal strength. The
government sector also reported minor gains.
Jobs in the service and trade sectors have become increasingly difficult to find
in recent months. The service sector, plagued by the locally weak finance
service industry, was down 600 jobs compared to last year. Trade employment was
unchanged from the December 1984 figure although some seasonal retail jobs were
added in the fourth quarter.
The retailer confidence survey shows considerable slippage compared to the third
quarter (Table 8). Although retailers reported a small
improvement in sales, the index dropped from 67 to 55. A similar though less
pronounced decline showed up in the expected sales index value. These results
are another indication of limited growth.
The most positive finding for the
Wausau
area was a sharp increase in the volume of help wanted advertising (Table
9). The index rose to 152.6% of the base year (1980) level. This increase
put the index well above the December 1984 level.
Local public assistance claims show little change from last year's level (Table
10). The total case load was almost identical. On an encouraging note, new
applications were down significantly. This may be due to improving conditions or
out-migration from the area.
The unemployment claim data is difficult to interpret (Table
11). Total claims rose 3.5% while initial claims jumped 11.6%, however the
area of coverage was modified during the fourth quarter of 1985. The Job Service
began including the Medford area in November of this past year.
This adjustment obviously results in an upward bias for the 1985 figures.
A
slow economy combined with unusually severe fourth quarter weather acted to
restrict residential construction in the
Wausau
area (Table 12). Despite lower interest rates,
residential construction permits showed only a modest gain while the estimated
value of new homes dropped 12.9%. Residential alteration activity declined
significantly compared to the fourth quarter of 1984.
For the second consecutive quarter major projects boosted the value of
nonresidential construction (Table 13). Although the
number of permits issued was down, the value of new construction soared to over
$3.8 million.
Financial statistics for the
Wausau area show
modest improvement over the previous year (Table 14).
Deposits and loans of major financial institutions are 5.3% and 4.3% above a
year ago, respectively. However, compared to the previous quarter, deposits
inched up 1.2% while loans dipped 3.5% below the third quarter level.
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