Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Paul D. Warner, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Wausau Area
4th Quarter 1985
 
Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14


     The Wausau Area economy continued to adjust to structural change during the last three months of 1985. This process stymied local economic growth but has not led to actual retrenchment. The net result is a set of economic figures that look very similar to those reported one year ago. Tables 7-14 contain data on local labor, retail, construction and financial markets.

     Nonagriculture wage and salary employment statistics show only minor changes, compared to December 1984 (Table 7). The manufacturing sector continued to improve modestly. Seasonal factors pushed sector employment down but payrolls remain above the year earlier figure. December 1984 manufacturing employment was revised to significantly below the initial estimate. Construction employment, reflecting the third quarter increase in nonresidential construction permits, showed surprising seasonal strength. The government sector also reported minor gains.

     Jobs in the service and trade sectors have become increasingly difficult to find in recent months. The service sector, plagued by the locally weak finance service industry, was down 600 jobs compared to last year. Trade employment was unchanged from the December 1984 figure although some seasonal retail jobs were added in the fourth quarter.

     The retailer confidence survey shows considerable slippage compared to the third quarter (Table 8). Although retailers reported a small improvement in sales, the index dropped from 67 to 55. A similar though less pronounced decline showed up in the ex­pected sales index value. These results are another indication of limited growth.

     The most positive finding for the Wausau area was a sharp increase in the volume of help wanted advertising (Table 9). The index rose to 152.6% of the base year (1980) level. This increase put the index well above the December 1984 level.

     Local public assistance claims show little change from last year's level (Table 10). The total case load was almost identical. On an encouraging note, new applications were down significantly. This may be due to improving conditions or out-migration from the area.

      The unemployment claim data is difficult to interpret (Table 11). Total claims rose 3.5% while initial claims jumped 11.6%, however the area of coverage was modified during the fourth quarter of 1985. The Job Service began including the Medford area in November of this past year. This adjustment obviously results in an upward bias for the 1985 figures.

     A slow economy combined with unusually severe fourth quarter weather acted to restrict residential construction in the Wausau area (Table 12). Despite lower interest rates, residential construction permits showed only a modest gain while the estimated value of new homes dropped 12.9%. Residential alteration activity declined significantly com­pared to the fourth quarter of 1984.

     For the second consecutive quarter major projects boosted the value of nonresidential construction (Table 13). Although the number of permits issued was down, the value of new construction soared to over $3.8 million.

     Financial statistics for the Wausau area show modest improvement over the previous year (Table 14). Deposits and loans of major financial institutions are 5.3% and 4.3% above a year ago, respectively. However, compared to the previous quarter, deposits inched up 1.2% while loans dipped 3.5% below the third quarter level.

 
TABLE 7:
MARATHON COUNTY EMPLOYMENT CHANGE BY SECTOR
 
Employment
December 1985
(Thousands)
Employment
December 1984
(Thousands)
Percent Change
Manufacturing
11.5
11.0
+4.5
Services
12.4
13.0

-4.6

Trade
10.8
10.8
0.0
Construction
1.3
1.1

+18.2

Government
5.8

5.7

+1.8
 
TABLE 8:
RETAILER CONFIDENCE IN WAUSAU
                                              
 
Index Value
December 1985
 September 1985
Total Sales Compared
     to Previous Year
55
67
Store Traffic Compared
     to Previous Year
55
64
Expected Sales Three
     Months From Now
60

67

Expected Store Traffic
     Three Months From Now
67
69
100 = Substantially Better
50 = Same
0 = Substantially Worse
 
TABLE 9:
HELP WANTED ADVERTISING IN WAUSAU
 
Index Value
1985
1984
Wausau
(December)
(1980 = 100)
152.6

140

U.S.
(November)
(1967 = 100)
130.0

136

 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN MARATHON COUNT
 
1985
Fourth Quarter
(Monthly Avg.)
1984
Fourth Quarter
(Monthly Avg.)
Percent
Change
New Applications
60

77

-22.1
Total Caseload

541

545

-22.1

 
TABLE 11:
UNEMPLOYMENT CLAIMS IN WAUSAU *
 
1985*
Fourth Quarter
1984
Fourth Quarter
Percent
Change
New Claims
5,689

5,099

+11.6
Total Claims

26,771

25,863

+3.5
* Includes Medford Area.
 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN WAUSAU AREA
 
1985
Fourth Quarter
1984
Fourth Quarter
Percent
Change
Residential Permits Issued
26
24

+8.3

Estimated Value of New Homes
$1,396.9
(thousands)
$1,603.0
(thousands)
-12.9
Number of Housing Units
33
25
+32.0
Residential Alteration Permits Issued

62

94

-34.0
Estimated Value of Alterations
$226.7
(thousands)
$253.6
(thousands)
-10.6
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN WAUSAU AREA
 
1985
Fourth Quarter
1984
Fourth Quarter
Number of Permits Issued
11
16
Estimated Value of
New Structures
$3,856.5
(thousands)
$831.4
(thousands)
Number of Business Alteration Permits 
25
26
Estimated Value
of Business Alterations
$341.6
(thousands)
$392.3
(thousands)
* Does not include the Town of Rib Mountain or City of Schofield. 
* Data collected by University of Wisconsin - Marathon Center
 
TABLE 14:
FINANCIAL STATISTICS FOR MARATHON COUNTY
 
1985
Fourth Quarter
(Millions)
1984
Fourth Quarter
(Millions)
Percent
Change
Bank Deposits
$516.0

$489.9

+5.3
Bank Loans
$356.2

$341.4

+4.3
 
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