Central Wisconsin Economic Research Bureau
WI.gif (1017 bytes)
Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D. 
Director, Central Wisconsin Economic Research Bureau
 

Marshfield Area
4th Quarter 2005

Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14 Table 15

     A brief summary of this quarter's results is as follows. Nonfarm employment fell from 43.2 to 43.1 thousand over the past twelve months.  Retailers were less upbeat than usual about store traffic and sales.  On a brighter note help wanted advertising has increased over the year and nonresidential construction was strong during the fourth quarter.  Lastly, the Clark County economy appears to have expanded over the course of the year.  A more in depth analysis of the results is contained in the remainder of the report.   

     Employment numbers based on a state survey of Wood County business firms are given in Table 7.  Total nonfarm employment is estimated to have contracted by 0.2 percent over the year.  The manufacturing sector continues to be the sector that has most influenced this contraction.  Since fourth quarter last year the manufacturing sector is estimated to have lost 400 positions.  In contrast the transportation, education and health services, and leisure and hospitality sectors continued to add employees to their respective payrolls.   

     Table 8 presents the retail confidence survey for fourth quarter.  Our survey group believes that store traffic and sales were lower than a year ago.  The group also believes that expected sales and store traffic will be at about the same levels as last year.  In general, the survey group expressed less optimism in December when compared to the September time frame.  The results of this survey are in contradiction to the sales tax numbers for the county which show a healthy amount of retail growth taking place.   

     Help wanted advertising is a barometer of local labor market conditions
(Table 9).  During fourth quarter, the Marshfield index rose from 56 to 67, a 19.6 percent increase in the amount of advertising.  This bodes well for future employment opportunities for area residents.  The national index rose slightly over the same period increasing from 36 to 39.   

     There are several measures of local family financial distress in this part of the report.  Public assistance claims on a monthly average basis for Wood County decreased from 92 to 91 (Table 10).  Thus, for all intent and purpose there was no change in this measure.  Data on unemployment claims for Wood County are given in Table 11.  The number of new unemployment claims on a weekly average basis increased slightly from 279 to 286, or 2.5 percent.  Likewise, the number of total claims climbed from 1,247 to 1,290 or by 3.4 percent.  In sum, it appears that there has been a modest increase in the level of family financial distress in Wood County.   

     Residential construction activity is presented in Table 12.  The number of new permits declined from 18 to 4 over the year.  The associated estimated value of the construction activity declined from $4.1 million to $0.8 million.  Similarly, the number of units built contracted from 71 to 4.  Better news comes from alteration activity.  The number of residential permits issued rose from 86 to 100.  The associated value of this alteration activity increased from $527 thousand to $854 thousand. 

     The nonresidential construction activity in Marshfield for fourth quarter was quite strong (Table 13).  The number of permits issued was 9 and they had an estimated value of $12.7 million.  The number of alteration permits was 11 and they had a healthy valuation of $1.5 million.  Thus, there has been a lot of building activity and this will eventually lead to an increase in the amount of physical capital in the Marshfield area.   

     Tables 14 and 15 present Clark County economic data.  Clark County is an important market for Marshfield area businesses.  Clark County industrial sector numbers are given in Table 14.  Total nonfarm employment is estimated to have risen by about 2 percent from last year.  Table 15 shows that Clark County total employment based on a state conducted survey of households is estimated to have risen by about 7.0 percent.  Further, the unemployment rate has contracted form 6.4 percent to 5.3 percent over the course of this past year.

 
TABLE 7:
WOOD COUNTY EMPLOYMENT CHANGE BY SECTOR
 

Employment
December 2004 (Thousands)

Employment
December 2005 (Thousands)

Percent Change

Total Nonfarm 43.2 43.1 -0.2
Total Private 38.0 37.7 -0.8
Construction & Natural Resources 1.6 1.5 -6.3
Manufacturing 6.9 6.5 -5.8
Trade 7.0 6.7 -4.3
Transportation & Utilities 3.3 3.4 +3.0
Financial Activities 1.2 1.2 0
Education & Health Services 10.4 10.5 +1.0
Leisure & Hospitality 2.9 3.0 +3.4
Information & Business Services 4.9 4.9 0
Total Government 5.3 5.4 +1.9

top

 
TABLE 8:
RETAILER CONFIDENCE IN MARSHFIELD*
 
Index Value
September 2005 December 2005
Total Sales Compared
     to Previous Year

53

39

Store Traffic Compared
     to Previous Year

53

31

Expected Sales Three
     Months From Now
56

53

Expected Store Traffic
     Three Months From Now
56

53

100 = Substantially Better
50 = Same
0 = Substantially Worse
*Data collected by UW Marshfield-Wood County
 
TABLE 9:
HELP WANTED ADVERTISING IN MARSHFIELD
 
Index Value
2004 2005
Marshfield
(December)
(1980 = 100)
56

60

U.S.
(November)
(1987 = 100)
36 39
 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN WOOD COUNTY
  2004
Fourth Quarter
(Monthly Avg.)
2005
Fourth Quarter
(Monthly Avg.)
Percent
Change
Total Caseload

92

91

-1.1

 
TABLE 11:
UNEMPLOYMENT CLAIMS IN WOOD COUNTY
  2004
Fourth Quarter
(Weekly Avg.)
2005
Fourth Quarter
(Weekly Avg.)
Percent
Change
New Claims

279

286

+2.5

Total Claims

1,247

1,290

+3.4

 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
  2004
Fourth Quarter
2005
Fourth Quarter
Percent Change
Residential Permits Issued 18 4 -77.8
Estimated Value of
New Homes
$4,053.2
(thousands)
$800.3
(thousands)
-80.3
Number of Housing Units

71

4

-94.4
Residential Alteration
Permits Issued

86

100

-+16.3

Estimated Value
of Alterations
$527.0
(thousands)
$853.6
(thousands)

+62.0

*Data collected by UW Marshfield-Wood County
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
  2004
Fourth Quarter
2005
Fourth Quarter
Number of Permits Issued

2

9

Estimated Value of
New Structures
$580.0
(thousands)
$12,688.0
(thousands)
Number of Business Alteration Permits

16

11

Estimated Value
of Business Alterations
$1,051.6
(thousands)
$1,517.1
(thousands)
*Data collected by UW Marshfield-Wood County
 

TABLE 14:
CLARK COUNTY EMPLOYMENT BY SECTOR

 

Employment
December 2004 (Thousands)

Employment
December 2005 (Thousands)

Percent Change

Total Nonfarm 10.1 10.3 +2.0
Total Private 8.0 8.2 +2.5
Construction & Natural Resources 0.5 0.5 0
Manufacturing 2.7 2.8 +3.7
Trade 1.5 1.5 0
Transportation & Utilities 0.4 0.5 +25.0
Financial Activities 0.3 0.3 0
Education & Health Services 1.1 1.2 +9.1
Leisure & Hospitality 0.7 0.8 +14.3
Information & Business Services 0.7 0.8 +14.3
Total Government 2.1 2.0 -4.8
 

TABLE 15:
CLARK COUNTY EMPLOYMENT STATISTICS

  December 2004 December 2005
Percent Change
Unemployment Rate

6.4%

5.3%

-17.1

Total Employed

15,205

16,268

+7.0

Total Unemployed

1,039

911

-12.3

Labor Force

16,244

17,179

+5.8

 

Back to 4th Quarter 2005 Report

CWERB Home Page

 

E-mail DBE  Phone: (715) 346-2728  Fax: (715) 346-4215  Webmaster
University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481