Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Central Wisconsin
4th Quarter 2000
 

Table 2 Table 3 Table 4 Table 5 Fig 5A Fig 5B Table 6

 

The economic indicators in this section of the report will show that there has been a slowing in the rate of economic activity in Central Wisconsin.  This slow down corresponds to the reported difficulty that is being experienced by the national economy.

 Unemployment rates throughout the region and state were markedly higher than one year ago (Table 2).  However, even though the unemployment rates have risen, they are still at relatively low levels.  Portage, Marathon, and Wood Counties' seasonally unadjusted unemployment rates were 3.2, 3.0, and 3.9 respectively.  The state rate was also at a very low 3.0 percent level.  In our year over comparison, the U.S. unemployment rate remained unchanged at 3.7 percent. 

 Employment growth from Fourth Quarter 1999 to Fourth Quarter 2000 was hard to come by in our reporting categories (Table 3).  Portage and Wood County total employment figures are estimated to be 0.8 and 0.3 percent lower than a year ago.  Marathon County managed to expand employment by 1.0 percent over the same period.  Wisconsin did not fare any better by adding only 0.6 percent to its payrolls. 

 Central Wisconsin industrial sector employment growth has also slowed dramatically from earlier periods (Table 4).  Manufacturing, trade, and government payrolls have contracted by 0.9, 0.3, and 1.0 percent since last year.  Only services and construction employment are estimated to have grown from a year ago.  Services registered a 6.1 percent gain and construction a gain of 1.6 percent. 

 Retail sales tax collections were much above last year's totals (Table 5).  Portage County collections rose from $940.0 thousand to $1,031.7 thousand over the past twelve months, a gain of 9.8 percent.  Likewise, Marathon County posted a healthy increase in retail activity when its collections rose from $1,975.7 thousand to $2,198.7 thousand, or by 11.3 percent during the year.  Thus, during the October to December time frame, consumers in the area continued to spend at a rapid rate.  It will be interesting to monitor their behavior during the first part of 2001 to see if local consumers curtail their spending. 

 The CWERB poll of regional business leaders paints a very interesting picture of what is taking place in the economy (Table 6).  Recent changes at the national and local level have raised a noticeable level of concern.  This group believes that economic conditions have taken a turn for the worse.  The panel is slightly more optimistic about the future than they were last quarter.  However, the marks given to the expected change in national and industry conditions were still not in the optimistic range. 

 
TABLE 2:
UNEMPLOYMENT IN CENTRAL WISCONSIN
 
Unemployment Rate
December 1999
Unemployment Rate
December 2000
Percent
Change
Portage
2.7%

3.2%

+18.5
Marathon
2.5%

3.0%

+20.0
Wood

3.2%

3.9%
+21.9
Central Wisconsin
2.7%
3.3%
+22.2
Wisconsin
2.6%
3.0%
+15.4
United States

3.7%

3.7%

0

TABLE 3:
EMPLOYMENT IN CENTRAL WISCONSIN
 
Total Employment
December 1999
(Thousands)
Total Employment
December 2000
(Thousands)
Percent
Change
Portage
36.1
35.8

-0.8

Marathon
72.7
73.4

+1.0

Wood
39.8
39.7

-0.3

Central Wisconsin
148.6
148.9
+0.2
Wisconsin
2,897.9
2,915.9
+0.6
United States
134,696
136,092
+1.0
TABLE 4:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR
 
Employment
December 1999 (Thousands)
Employment
December 2000 (Thousands)
Percent Change
Manufacturing
34.6
34.3

-0.9

Durable goods
19.0
19.1

+0.5

Nondurable
goods
15.6
15.2

-2.6

Services
32.8
34.8
+6.1
Trade
37.3
37.2

-0.3

Construction

6.2

6.3

+1.6

Government

19.7

19.5

-1.0

TABLE 5:
COUNTY SALES TAX DISTRIBUTION
 
1999 Sales Tax
Fourth Quarter
(Thousands)
2000 Sales Tax
Fourth Quarter
(Thousands)
Percent
Change
Portage County

$940.0

$1,031.7

+9.8

Marathon County

$1,975.7

$2,198.7

+11.3

FIGURE 5A:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR-- 
                             MANUFACTURING, SERVICES AND TRADE

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FIGURE 5B:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR-- 
                               CONSTRUCTION AND GOVERNMENT

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TABLE 6:
BUSINESS CONFIDENCE IN CENTRAL WISCONSIN
 
Index Value

September 2000

December 2000
Recent Change in
National Economic Conditions

45

37

Recent Change in
Local Economic Conditions
48
42
Expected Change in
National Economic Conditions
42
44
Expected Change in
Local Economic Conditions
43

52

Expected Change in
Industry Conditions
42
46

100 = Substantially Better                50 = Same                  0 = Substantially Worse

 

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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481