Central Wisconsin Economic Research Bureau

WI.gif (1017 bytes)
Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537

 

 


Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Wausau Area
3rd Quarter 1999

Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13

     The Wausau area economy continues to perform well.  The unemployment rate is at an amazingly low 1.8 percent.  Moreover, total employment increased by 1.3 percent.  This is very impressive given the tight labor market conditions that exist.  In sum, the data will show that the economy continues to grow at a steady but modest pace.

     Marathon county industrial sector employment has increased by 1,300 positions or 1.9 percent over the course of the year (Table 7).  Specifically, services, trade, and construction added 800, 800, and 100 positions, respectively, over the time period.  However, manufacturing and government payrolls contracted by 300 and 100 jobs each.  In sum, the number of people employed in all of these sectors reached 68.2 thousand in Third Quarter 1999.

     Retailer confidence remains at an elevated level for the Wausau area (Table 8).  Our panel of local merchants indicates that store traffic and sales were ahead of the totals of last year.  This group forecasts a strong Christmas selling season.  Given the sales tax figures of an earlier table, one can conclude that the retail activity in the local area is very robust.

     Help wanted advertising fell by 7 points from last year (Table 9).  However the 149 mark still means there are plenty of firms seeking qualified workers.  This index tells us there are about 1.5 jobs being advertised for each one in the base period.  The U.S. index actually declined over the course of the year, falling from 92 to 87.

     Good news comes in the form of the unemployment claim data for Wausau (Table 10).  On a weekly average basis, new unemployment claims contracted from 148 to 137, a decline of 7.4 percent.  In addition, total claims on a weekly average basis fell from 1,036 to 982.  This represents a decline of about 5 percent since last year. 

     Residential construction has been very strong in the local area (Table 11).  However, this quarter fell off the hot pace of last year.  Residential permits issued fell by 28.7 percent and the value of these permits, likewise, declined by 26.0 percent.  Alteration activity was also off the pace of last year.  The number of permits fell by about 11 percent and their estimated value was down by 6.6 percent.

     Nonresidential construction is presented without percentage change due to the inherent volatility of the series (Table 12).  Large projects this time included the construction of a $1 million expansion of a manufacturing company.  Alteration actually was dominated by a $3 million addition to the local water utility.  Another major alteration, $1.8 million, comes in the form of a local school remodeling.

     Table 13 presents data on financial statistics for the local area.  The 1998 and 1997 figures are not compatible due to a rash of mergers.  Therefore, all we can report are the amounts for 1999.  Bank lending reached $1.8 billion and bank deposits climbed to $2.1 billion in the report.  Comparability will be restored in future periods.  

 

TABLE 7:
MARATHON COUNTY EMPLOYMENT CHANGE BY SECTOR

 

Employment
September 1998 (Thousand)

Employment
September 1999 (Thousands)

Percent Change

Manufacturing

19.5

19.2

-1.5

Services

20.5

21.3

+3.9

Trade

16.4

17.2

+4.9

Construction

3.1

3.2

+3.2

Government

7.4

7.3

-1.4

top

 

TABLE 8:
RETAILER CONFIDENCE IN WAUSAU

                                            

Index Value

June 1999

September 1999

Total Sales Compared
     to Previous Year

66

67

Store Traffic Compared
     to Previous Year

67

67

Expected Sales Three
     Months From Now

66

66

Expected Store Traffic
     Three Months From Now

64

65

100 = Substantially Better
50 = Same
0 = Substantially Worse

top

 

TABLE 9:
HELP WANTED ADVERTISING IN WAUSAU

                              

Index Value

1998

1999

Wausau
(September)
(1980 = 100)

156

149

U.S.
(August)
(1987 = 100)

92

87

top

 

TABLE 10:
UNEMPLOYMENT CLAIMS IN WAUSAU *

 

1998
Third Quarter
(Weekly Avg.)

1999
Third Quarter
(Weekly Avg.)

Percent
Change

New Claims

148

137

-7.4

Total Claims

1,036

982

-5.2

* Includes Medford Area.

top

 

TABLE 11:
RESIDENTIAL CONSTRUCTION IN WAUSAU AREA

 

1998
Third Quarter

1999
Third Quarter

Percent
Change

Residential Permits Issued

101

72

-28.7

Estimated Value of New Homes

$13,723.0
(thousands)

$10,159.6
(thousands)

-26.0

Number of Housing Units

146

78

-46.6

Residential Alteration Permits Issued

355

317

-10.7

Estimated Value of Alterations

$2,064.7
(thousands)

$1,928.3
(thousands)

-6.6

top

 

TABLE 12:
NONRESIDENTIAL CONSTRUCTION IN WAUSAU AREA

 

1998
Third Quarter

1999
Third Quarter

Number of Permits Issued

14

8

Estimated Value of
New Structures

$4,447.8
(thousands)

$3,195.0
(thousands)

Number of Business Alteration Permits 

38

66

Estimated Value
of Business Alterations

$5,033.7
(thousands)

$8,725.8
(thousands)

top

 

TABLE 13:
FINANCIAL STATISTICS FOR MARATHON COUNTY

 

1998
Third Quarter
(Millions)

1999
Third Quarter
(Millions)

Percent
Change

Bank Deposits

N/A

$2,089.4

N/A

Bank Loans

N/A

$1,828.5

N/A

Note: Figures for four quarters beginning Fourth Quarter 1998 have no previous
comparison points because of bank merger activity in the local area.

top

 

Back to 3rd Quarter 1999 Report

CWERB Home Page

 


E-mail DBE  Phone: (715) 346-2728  Fax: (715) 346-4215  Webmaster
University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481