Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Central Wisconsin
3rd Quarter 1999
 

Table 2 Table 3 Table 4 Table 5 Fig 5A Fig 5B Table 6

 
     The economic story for Central Wisconsin remains bright.  Employment continues to edge forward even in a period of tight labor markets.  Moreover, unemployment continues to trend downward.  As a mater of fact, the rates are at all time lows for the region.  These exceptional economic conditions represent a once in a life time situation for area residents.

     Unemployment rates for Third quarter 1999 are at record low levels (Table 2).  Portage and Marathon counties registered identical 1.8 percent unemployment rates in September.  Just as impressive was Wood County's 2.0 unemployment rate.  The state of Wisconsin continues to have lower unemployment than the nation.  The Wisconsin rate stood at 2.0 percent in September compared to the U.S. rate of 4.1 percent.

     More good news comes from the employment figures for the three counties (Table 3).  Wood County led the pack with a 2.0 percent growth rate.  Marathon expanded by 1.3 percent and Portage is estimated to have grown by 1.1 percent over the past twelve months.  Wisconsin payrolls edged slowly higher by adding 0.5 percent.  The U.S., in comparison, expanded by 1.3 percent.

     For the three county area only the manufacturing sector's payrolls contracted, by 3.0 percent (Table 4).  Services, trade and construction employment were up by 3.8, 3.6 and 3.2 percent respectively.  Although the government sector also reported high growth of 5.7 percent, I strongly suspect the government figure is overstated due to reporting irregularities.

     Retail sales activity is a very important barometer of the health of the economy.  For Portage County the sales tax figures climbed by nearly 12.0 percent from last year (Table 5).  Further, the surge in Marathon was even greater at 19.4 percent.  These numbers clearly indicate that people are spending at record levels in the region.  This would only occur in periods of general prosperity.

     Relating to the Marshfield version of the report, Figure 5A and Figure 5B present a historical overview of employment changes in the major industrial categories.  For example, since 1995, service jobs have expanded from 45 thousand to over 50 thousand in the region.  Manufacturing employment has increased from about 33 thousand to 35 thousand over the period.  During the same time frame trade expanded from 30 thousand to about 35 thousand jobs.  One can quickly see from the employment numbers how our economy is being transformed.

     Regional business executives tell the CWERB that recent economic changes at the national and local levels have been modest (Table 6).  When asked to forecast future economic conditions this group seems to be wary of the future.  Higher interest rates and inflationary concerns are coloring their remarks.  Even with this negative outlook concerning national and regional conditions this group believes their particular business will be little affected. 

 
TABLE 2:
UNEMPLOYMENT IN CENTRAL WISCONSIN
 
Unemployment Rate
September 1998
Unemployment Rate
September 1999
Percent
Change
Portage
2.9%
1.8%
-37.9
Marathon
2.8%
1.8%
-35.7
Wood
3.3%
2.0%
-39.4
Central Wisconsin
3.0%
1.9%
-36.7
Wisconsin
3.0%
2.0%
-33.3
United States
4.4%
4.1%
-6.8
TABLE 3:
EMPLOYMENT IN CENTRAL WISCONSIN
 
Total Employment
September 1998
(Thousands)
Total Employment
September 1999
(Thousands)
Percent
Change
Portage
36.3
36.7
+1.1
Marathon
71.2
72.1
+1.3
Wood
39.1
39.9
+2.0
Central Wisconsin
146.6
148.7
+1.4
Wisconsin
2,869.8
2,884.2
+0.5
United States
131,864
133,556
+1.3
TABLE 4:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR
 
Employment
September 1998 (Thousands)
Employment
September 1999 (Thousands)
Percent Change
Manufacturing
36.3
35.2
-3.0
Durable goods
19.3
19.1
-1.0
Nondurable
goods
17.1
16.6
-2.9
Services
49.5
51.4
+3.8
Trade
33.5
34.7
+3.6
Construction
6.3
6.5
+3.2
Government
17.4
18.4
+5.7
TABLE 5:
COUNTY SALES TAX DISTRIBUTION
 
1998 Sales Tax
Third Quarter
(Thousands)
1999 Sales Tax
Third Quarter
(Thousands)
Percent
Change
Portage County
$944.2
$1,056.8
+11.9
Marathon County
$1,915.8
$2,286.8
+19.4
FIGURE 5A:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR-- 
                             MANUFACTURING, SERVICES AND TRADE

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FIGURE 5B:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR-- 
                               CONSTRUCTION AND GOVERNMENT

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TABLE 6:
BUSINESS CONFIDENCE IN CENTRAL WISCONSIN
 
Index Value
June 1999
September 1999
Recent Change in
National Economic Conditions
47
49
Recent Change in
Local Economic Conditions
53
56
Expected Change in
National Economic Conditions
41
44
Expected Change in
Local Economic Conditions
43
44
Expected Change in
Industry Conditions
49
50
 
Back to 3rd Quarter 1999 Report

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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481