Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
 

Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau


Marshfield Area
3rd Quarter 1998

 

Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14 Table 15 Table16

 

     The economic situation in the Marshfield area continues to be bright. Almost all indicators of economic performance were ahead of last year's pace. The unemployment rate in the county is down, total employment is up, and industrial sector employment, in particular, was quite robust. Thus, favorable economic conditions continue to prevail in the area.

     Industrial sector employment growth was lead by firms in services and trade
(Table 7)
. Service firms added 500 positions and trade 200 jobs over the past year. The other three major sectors' employment levels remained unchanged during the period. Overall, though, industrial sector employment changed by 1.7 percent for all five sectors combined. The CWERB index for Marshfield estimated that local employment rose by 2.5 percent over the period. This is a good sign for the local population in terms of their future employment prospects.

     Retailer confidence in Table 8 presents the views of local area merchants. This group believes that store traffic and sales were marginally higher than last year. This group also holds the opinion that Christmas retail activity will be moderately better than last year. Thus this group, while not as optimistic as in June, is still upbeat about their financial situation.

     Help wanted advertising rose by 24 points, or 9.9 percent from September 1997 (Table 9). The index tells us there are 2.7 jobs being advertised for every one job in the base year. This also bodes well for local residents who are seeking a job. Further, the index is a barometer of labor market conditions and it tells us that the demand for qualified workers continues to be high. This might also indicate that wage pressures will be building in 1999.

     Public assistance claims data are a measure of local family financial distress (Table 10). Total caseload in the county fell from 2,553 to 2,480, or by nearly 3 percent from last September. Another measure of local conditions is unemployment claims data (Table 11). This quarter's results show that new claims fell from 55 to 51, or 7.3 percent. Further, the number of total unemployment claims contracted from 160 to 155, or 3.1 percent.

     Residential construction activity fell off the pace of a year ago (Table 12). Residential permits issued dropped from 18 to 6, and the associated estimated value of this building activity went from $2.4 million to $1.0 million. Likewise alteration activity was lower this year than last. The number of permits issued fell from 74 to 50 and the value of the construction contracted from $609.9 thousand to $452.9 thousand over the period.

     Due to the volatile nature of nonresidential activity no percentage changes are presented in the table (Table 13). The number of permits issued was 13 and the value was pegged at $2.7 million in 3rd Quarter 1998. Alteration activity to existing business structures went as follows. The number of permits taken out by contractors was 9 and it was estimated to have a value of $708.2 thousand.

     Some very good news is listed in Table 14. Bank deposits rose sharply from $292.2 to $327.1 million in our sample of local financial institutions. This represents a healthy gain of 11.9 percent. Similarly, bank lending shot upwards from $252.8 to $283.2 million, or by a robust 12.0 percent. The gains in the financial numbers for the area were quite impressive.

     Table 15 and Table 16 present the reader with the Clark county economic data. Our rural neighbor to the North experienced increases in manufacturing, trade, construction, and government employment. Only services was lower this year compared to last. The net effect was a gain of about 3.5 percent in industrial sector employment. Further, the unemployment rate fell to just 3.5 percent in Clark county during September.

 
TABLE 7:
WOOD COUNTY EMPLOYMENT CHANGE BY SECTOR
 
 
Employment
September 1997
(Thousands)
Employment
September 1998
(Thousands)
Percent Change
Manufacturing
10.1
10.1
0
Services
16.1
16.6
+3.1
Trade
9.6
9.8
+2.1
Construction
1.8
1.8
0
Government
4.8
4.8
0
Marshfield Employment Index
152.6
156.4
+2.5
 
TABLE 8:
RETAILER CONFIDENCE IN MARSHFIELD*
 
 
Index Value
June 1998
September 1998
Total Sales Compared
     to Previous Year
62
62
Store Traffic Compared
     to Previous Year
56
53
Expected Sales Three
     Months From Now
69
65
Expected Store Traffic
     Three Months From Now
62
57
100 = Substantially Better
50 = Same
0 = Substantially Worse
*Data collected by UW Marshfield-Wood County
 
TABLE 9:
HELP WANTED ADVERTISING IN MARSHFIELD
 
 
Index Value
1997
1998
Marshfield
(September)
(1980 = 100)
241
265
U.S.
(August)
(1987 = 100)
84
92
 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN WOOD COUNTY
 
 
1997
Third Quarter
(Monthly Avg.)
1998
Third Quarter
(Monthly Avg.)
Percent
Change
Total Caseload
2,553
2,480
-2.9
 
TABLE 11:
UNEMPLOYMENT CLAIMS IN WOOD COUNTY
 
 
1997
Third Quarter
(Weekly Avg.)
1998
Third Quarter
(Weekly Avg.)
Percent
Change
New Claims
55
51
-7.3
Total Claims
160
155
-3.1
 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
 
 
1997
Third Quarter
1998
Third Quarter
Percent Change
Residential Permits Issued
18
6
-66.7
Estimated Value of
New Homes
$2,391.6
(thousands)
$1,012.0
(thousands)
-57.7
Number of Housing Units
18
6
-66.7
Residential Alteration
Permits Issued
74
50
-32.4
Estimated Value
of Alterations
$609.9
(thousands)
$452.9
(thousands)
-25.7
*Data collected by UW Marshfield-Wood County
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
 
 
1997
Third Quarter
1998
Third Quarter
Number of Permits Issued
20
13
Estimated Value of
New Structures
$916.9
(thousands)
$2,715.8
(thousands)
Number of Business Alteration Permits
13
9
Estimated Value
of Business Alterations
$297.2
(thousands)
$708.2
(thousands)
*Data collected by UW Marshfield-Wood County
 
TABLE 14:
FINANCIAL STATISTICS FOR MARSHFIELD*
 
 
1997
Third Quarter
(Millions)
1998
Third Quarter
(Millions)
Percent Change
Bank Deposits
$292.2
$327.1
+11.9
Bank Loans
$252.8
$283.2
+12.0
 
TABLE 15:
CLARK COUNTY EMPLOYMENT BY SECTOR
 
 
September 1997
September 1998
Percent Change
Manufacturing
2,730
2,840
+4.0
Services
2,181
2,137
-2.0
Trade
2,056
2,108
+2.5
Construction
476
508
+6.7
Government 
2,023
2,208
+9.1
 
TABLE 16:
CLARK COUNTY EMPLOYMENT STATISTICS
 
 
September 1997
September 1998
Percent Change
Unemployment Rate
4.1%
3.5%
-14.6
Total Employed
15,813
15,405
-2.6
Total Unemployed
673
562
-16.5
Labor Force
16,486
15,967
-3.1
 
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University of Wisconsin-Stevens Point
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