Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Central Wisconsin
3rd Quarter 1995
 

Table 2 Table 3 Table 4 Table 5 Fig 5A Fig 5B Table 6

 

     The three-county area experienced a dramatic decline in seasonally unadjusted unemployment rates. Further, employment levels were moderately higher in the region this quarter. Marathon and Wood counties paced the expansion while Portage county payrolls declined slightly. Total employment rose in each of the major employment classifications except for the government sector. Thus, total industrial sector employment expanded by 1.8 percent during the year. Sales tax distributions rose in Portage and declined in Marathon county. Lastly, business executives believe that economic conditions have improved and are likely to continue to do so in the quarter ahead. 

     Seasonally unadjusted unemployment rates fell in all reporting areas. Portage, Marathon, and Wood counties seasonally unadjusted rates declined to the incredibly low levels of 3.0, 3.5, and 2.5 percent respectively (Table 2). The CWERB labor force weighted unemployment rate for Central Wisconsin rocketed downward from 4.0 to 3.0 percent over the course of the year. Likewise, Wisconsin's unemployment rate contracted from 4.1 to an amazing 2.9 percent and the United States rate fell from 5.6 to 5.4 percent. Thus, labor market conditions are becoming tighter for employers. 

     Total employment for our various reporting units is shown in Table 3. Seasonally unadjusted total employment payrolls rose in every area except for Portage County. Marathon and Wood counties payrolls expanded by 800 and 1,200. For Central Wisconsin total employment grew by 1,700 positions or a modest 1.2 percent. There are now 141.2 thousand people employed in our three-county area. During the same period Wisconsin employment inched upward by 0.4 percent over the year. 

     Central Wisconsin employment by major non‑farm sector indicates that payrolls grew by a modest 1.8 percent, climbing from 130.8 to 133.1 thousand (Table 4). Manufacturing and services in the three county area expanded by 900 positions each. Meanwhile, firms in the trade and construction industries added 1,000 and 300 persons respectively to their operations. Government, however, was lower in employment falling from 16.8 to 16.0 thousand. Thus, approximately 2.3 thousand net jobs were added by area employers. 

     County sales tax distribution numbers are presented in Table 5. Please note the figures have been lagged to better reflect activity during third quarter. Also, one must remember that this is just a barometer of economic conditions because it does not capture all activity taking place. Activity by nonprofit organizations and the purchases of some types of goods and services are not taxed. Portage county collections totaled nearly $800 thousand up by 7.4 percent from the same period as a year ago. Marathon county collections were about at the same level as the year before falling from $1.7 million to $1.6 million over the same period. 

     The Table 5A and Table 5B show how nonfarm sectors of the economy have performed relative to each other over the past five years.  Clearly the services sector has demonstrated the most growth and is by far the largest source of jobs for central Wisconsin residents.  Over 45,000 people are now employed in this sector of the regional economy.  Trade has been the other sector to exhibit a high degree of economic growth.  Meanwhile, manufacturing employment has increased but to a much lesser degree.  Government and construction, while important to our economy, are not the dominant sources of growth and employment in our economy.

     The CWERB's confidence survey of regional business executives is presented in Table 6. This group believes national and local conditions are somewhat improved when compared to a year ago. Their forecast for the future indicates that economic matters at the national and local levels plus those in their particular industry should be better than during the same time a year ago. It should be pointed out, there has been a significant rebound in their confidence levels when compared to those of June.

 
TABLE 2:
UNEMPLOYMENT IN CENTRAL WISCONSIN
 
Unemployment Rate
September 1994
Unemployment Rate
September 1995
Percent
Change
Portage
3.7%
3.0%
-18.9
Marathon
4.5%
3.5%
-22.2
Wood
3.5%
2.5%
-28.6
Central Wisconsin
4.0%
3.0%
-25.4
Wisconsin
4.1%
2.9%
-29.3
United States
5.6%
5.4%
-3.6
TABLE 3:
EMPLOYMENT IN CENTRAL WISCONSIN
 
Total Employment
September 1994
(Thousands)
Total Employment
September 1995
(Thousands)
Percent
Change
Portage
36.3
36.0

-0.8

Marathon
65.5
66.3
+1.2
Wood
37.7
38.9

+3.2

Central Wisconsin
139.5
141.2
+1.2
Wisconsin
2,694.7
2,706.8
+0.4
United States
123,775
125,173
+1.1
TABLE 4:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR
 
Employment
September 1994 (Thousands)
Employment
September 1995 (Thousands)
Percent Change
Manufacturing
32.4
33.3
+2.8
Durable goods
15.6
16.5
+5.8
Nondurable
goods
16.7
16.9
+1.2
Services
46.3
47.2
+1.9
Trade
30.3
31.3
+3.3
Construction
5.0
5.3
+6.0
Government
16.8
16.0

-4.8

TABLE 5:
COUNTY SALES TAX DISTRIBUTION
 
1994 Sales Tax
Third Quarter
(Thousands)
1995 Sales Tax
Third Quarter
(Thousands)
Percent
Change
Portage County
$742.0
$796.7
+7.4
Marathon County
$1,707.4
$1,652.2
-3.2
FIGURE 5A:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR--
MANUFACTURING, SERVICES AND TRADE

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FIGURE 5B:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR--
CONSTRUCTION AND GOVERNMENT

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TABLE 6:
BUSINESS CONFIDENCE IN CENTRAL WISCONSIN
 
Index Value
June 1995
September 1995
Recent Change in
National Economic Conditions
50
55
Recent Change in
Local Economic Conditions
62
57
Expected Change in
National Economic Conditions
44
57
Expected Change in
Local Economic Conditions
49
58
Expected Change in
Industry Conditions
53
61
 
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University of Wisconsin-Stevens Point
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