Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Central Wisconsin
3rd Quarter 1993
 

Table 2 Table 3 Table 4 Table 5 Table 6

 

     Once again another quarter has passed and good news can be reported for our local area. Unemployment rates are well below last year's levels. Total employment is higher by 4,400 positions or 3.3 percent from third quarter 1992. Every county participated in the expansion. Industrial sector employment rose by 4.5 percent or 5,600 positions. Further, key Central Wisconsin industries grew by 1500 jobs or 5.1 percent. Although regional business leaders see no change in national or local conditions, they are optimistic with regard to their industries' prospects for in the months ahead. 

     There are, however, some negative aspects to report for this quarter. The final closing of the J.1. Case plant in the Wausau area along with the abnormally bad weather of this past spring and summer and its negative effect on local farmers' pocketbooks are also a part of this quarter's story and should not be overlooked.
 

     Seasonally unadjusted unemployment rates in the region, state, and country plunged over the course of the year (Table 2). The unemployment rates fell by approximately 50 percent for the counties of Central Wisconsin. Respectively, the rates were 3.5, 3.5, and 3.9 percent for Portage, Marathon, and Wood Counties. Please note that the seasonally unadjusted rates in Central Wisconsin were probably overstated in 1992 due to statistical problems. For the region as a whole, the rate stood at a labor force weighted 3.6 percent. Wisconsin's seasonally unadjusted unemployment rate of 3.8 percent was well below the 6.9 percent for the United States.

     Total employment in the counties of the region and state grew steadily over the course of the year (Table 3). Portage, Marathon, and Wood County payrolls reportedly grew by 3000, 1100, and 4400 respectively. The regional employment growth rate of 3.3 percent outpaced that of the state and nation. Specifically, Central Wisconsin's total employment grew from 133.8 to 138.2 thousand. Employment growth at the national level continues to lag. It appears that the recession in California is acting as a drag on national employment growth figures.

     Industrial sector employment in Central Wisconsin expanded from 124.5 to 130.1 thousand since September 1992 (Table 4). This gain in industrial sector employment amounted to an increase of 5600 jobs or 4.5 percent. The services and trade sectors continued their swift upward climb in our area. They led this quarter's expansion by posting gains of 2200 and 1600 respectively. Since the mid 1980's services sector employment has grown from approximately 30 thousand to nearly 45 thousand, an increase of 50 percent. Furthermore, trade will soon surpass manufacturing in total employment in Central Wisconsin if present trends continue. 

     Table 5 presents employment in Central Wisconsin's key industries. These industries export local goods and services to the rest of Wisconsin and to the rest of the world. Approximately one out of every four industrial sector jobs in our area is associated with one of these basic industries. Every sector except for paper products registered a healthy increase in employment. Lumber and wood products, food processing, and finance, insurance, and real estate expanded by 300, 500, and 1000 positions since last year. These gains pushed Central Wisconsin's key industry employment upward by 5.1 percent.

     Table 6 presents the CWERB's business confidence index for third quarter 1993. The level of optimism was virtually unchanged from second quarter when this group responded to questions concerning recent changes in national and local conditions. The 50 level on the index means that managers perceive no change in national or local economic conditions from a year ago. When asked to forecast future conditions on the national, local, and industry levels, they were mildly optimistic. The most optimism was reserved for prospects in their individual industries as evidenced by the 59 rating.

 
TABLE 2:
UNEMPLOYMENT IN CENTRAL WISCONSIN
 
Unemployment Rate
September 1992
Unemployment Rate
September 1993
Percent
Change
Portage
7.7%
3.5%
-54.5
Marathon
5.9%
3.5%
-40.7
Wood
8.2%
3.9%
-52.4
Central Wisconsin
7.0%
3.6%
-48.6
Wisconsin
5.1%
3.8%
-25.5
United States
7.2%
6.7%
-6.9
TABLE 3:
EMPLOYMENT IN CENTRAL WISCONSIN
 
Total Employment
September 1992
(Thousands)
Total Employment
September 1993
(Thousands)
Percent
Change
Portage
33.4
36.4

+9.0

Marathon
62.3
63.4
+1.8
Wood
38.1
38.4

+0.8

Central Wisconsin
133.8
138.2
+3.3
Wisconsin
2,538.0
2,588.8
+2.0
United States
117,953
119,730
+1.5
TABLE 4:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR
 
Employment
September 1992 (Thousands)
Employment
September 1993 (Thousands)
Percent Change
Manufacturing
32.5
32.8
+0.9
Durable goods
14.9
15.0
+0.7
Nondurable
goods
17.6
17.9
+1.7
Services
42.5
44.7
+5.2
Trade
28.5
30.1
+5.6
Construction

4.6

6.0

+30.4
Government
16.4
16.5

+0.6

TABLE 5:
EMPLOYMENT IN KEY CENTRAL WISCONSIN INDUSTRIES
Industry

Employment
September 1992
(Thousands)

Employment
September 1993
(Thousands)

Percent
Change

Paper Products

10.2

9.9

-2.9

Lumber and Wood
Products

5.8

6.1

+5.2

Food Processing

5.3

5.8

+9.4

Finance, Insurance,
and Real Estate

8.3

9.3

+12.0

TABLE 6:
BUSINESS CONFIDENCE IN CENTRAL WISCONSIN
 
Index Value
June 1993
September 1993
Recent Change in
National Economic Conditions
48
50
Recent Change in
Local Economic Conditions
51
50
Expected Change in
National Economic Conditions
53
57
Expected Change in
Local Economic Conditions
57
54
Expected Change in
Industry Conditions
59
59
 
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University of Wisconsin-Stevens Point
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