Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Central Wisconsin
3rd Quarter 1991
 

Table 2 Table 3 Table 4 Table 5 Table 6

 

     The regional economy of Central Wisconsin continues to do well despite the national recession. Employment levels and the unemployment rates in the three counties all suggest that the national recession is being weathered in good fashion. As mentioned in previous reports, this geographical area and the Midwest in general should fare much better during this recession than during the last one of the early 1980s. The financial excesses and industrial sector difficulties indigenous to other parts of the country are, to a large extent, nonexistent in Central Wisconsin. However, given the interconnectedness and high degree of industrial integration of the national economy, we should remain alert for signs of the recession creeping into our area economy. 

     The unemployment rates in the counties of Central Wisconsin rose sharply from last year's levels. Still, the rates of unemployment remain well below those of the state and nation, underscoring the assertion that the recession has been felt much more severely in other parts of the country, e.g. New York and California. Table 2 shows that the Central Wisconsin labor force weighted average unemployment rate stands at 4.5 percent. During the last recession in the early 1980s the unemployment rate was above 12 percent. 

     Once again the data for this quarter clearly indicate that the regional economy has largely avoided the worst effects of the national downturn, Table 3. Marathon, Wood, and Portage Counties all experienced employment growth from one year ago. Employment was higher by approximately 3000 positions or 2.1 percent. In contrast, employment at the state and national levels fell by 1.8 percent and 0.5 percent respectively. A word of caution may be in order as the regional economy tends to lag the state and nation, so it will be most interesting to see if this trend continues or this time around. 

     Nonfarm total employment is given in Table 4. Here too, we see evidence that, growth has taken place in the regional economy, despite the recession. In third quarter 1990 there were 122.3 thousand individuals employed in the area. By third quarter 1991 that number had risen to 123.6 thousand, a gain of 1.3 thousand or 1.1 percent. It should be noted that nondurable goods manufacturing in Portage County increased by an estimated 2000 since last July. This reported gain may be subject to revision in the months ahead. 

     Table 5 shows that the key industries of Central Wisconsin have all posted respectable gains over the course of the year. Paper products established an all‑time high for third quarter with 10.2 thousand people on local payrolls. Lumber and wood products, and finance, insurance, and real estate posted gains of 1.9 and 7.9 percent respectively. Food processing, a component of nondurable manufacturing, was a big winner this time with approximately 2000 more people employed in the area than one year ago. However, as previously mentioned, this figure is likely to be revised downward in months ahead. Overall key sector employment in our region grew by nearly 3000 jobs or 10 percent from last year. This is most encouraging given that these industries, to a large extent, represent the export portion of the regional economy. 

     The CWERB survey of local business leaders tells us that this group believes the local economy is about the same as last year and that the national economy is showing signs of a little more vigor (Table 6). When asked about the future, this panel expressed the belief that the national economy was coming out of the recession, albeit at a sluggish pace and that the regional economy and their industries would be picking up momentum in the months ahead. This, of course, is welcome news for our area.

 
TABLE 2:
UNEMPLOYMENT IN CENTRAL WISCONSIN
 
Unemployment Rate
September 1990
Unemployment Rate
September 1991
Percent
Change
Portage
3.2%
3.6%
+12.5
Marathon
3.5%
4.9%
+40.0
Wood
3.1%
4.5%
+45.2
Central Wisconsin
3.3%
4.5%
+36.4
Wisconsin
3.7%
4.8%
+29.7
United States
5.5%
6.4%
+16.4
TABLE 3:
EMPLOYMENT IN CENTRAL WISCONSIN
 
Total Employment
September 1990
(Thousands)
Total Employment
September 1991
(Thousands)
Percent
Change
Portage
32.8
34.4

+4.9

Marathon
61.4
61.9
+0.8
Wood
37.6
38.3

+1.9

Central Wisconsin
131.8
134.6
+2.1
Wisconsin
2,519.4
2,474.6
-1.8
United States
117,961
117,335
-0.5
TABLE 4:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR
 
Employment
September 1990 (Thousands)
Employment
September 1991 (Thousands)
Percent Change
Manufacturing
32.4
33.7
+4.0
Durable goods
14.0
13.4
-4.3
Nondurable
goods
18.4
20.3
+10.3
Services

39.8

41.3
+3.8
Trade
28.3
27.0
-4.6
Construction

4.7

5.9

+25.5
Government
15.1
15.6

+3.3

TABLE 5:
EMPLOYMENT IN KEY CENTRAL WISCONSIN INDUSTRIES
Industry

Employment
September 1990
(Thousands)

Employment
September 1991
(Thousands)

Percent
Change

Paper Products

10.0

10.2

+2.0

Lumber and Wood
Products

5.2

5.3

+1.9

Food Processing

6.0

8.1

+35.0

Finance, Insurance,
and Real Estate

7.6

8.2

+7.9

TABLE 6:
BUSINESS CONFIDENCE IN CENTRAL WISCONSIN
 
Index Value
June 1991
September 1991
Recent Change in
National Economic Conditions
55

57

Recent Change in
Local Economic Conditions
44
48
Expected Change in
National Economic Conditions
70
69
Expected Change in
Local Economic Conditions
67
55
Expected Change in
Industry Conditions
64
64
 
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University of Wisconsin-Stevens Point
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