Central Wisconsin Economic Research Bureau
Picture (42x43, 1017 bytes)
Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Central Wisconsin
3rd Quarter 1990
 

Table 2 Table 3 Table 4 Table 5 Table 6

 

     The Central Wisconsin economy continued to hold its own during the third quarter even in the face of a worsening national situation. The unemployment rate in the Central Wisconsin region fell to a historic low for the time of year. However, overall total employment grew by a scant 0.5 percent. In contrast, several major industrial sectors displayed a surprising amount of strength. These sectors were the service and trade classifications. But, regional business leaders in the area have become rather pessimistic when assessing the future course of the national and local economies. Thus, a complicated situation exists here as well as at the national level with a great deal of uncertainty clouding any forecast.
 

     The unemployment rates for each of the three Central Wisconsin counties, now hovering around 3.0 percent, fell from last year's levels, reaching record lows in some instances (Table 2). Full employment is generally said to exist when the unemployment rate declines to the 5.5 percent to 6.0 percent range. However, the incredibly low unemployment rates are tempered somewhat in Portage and Wood Counties because of declines in the civilian labor force. The unemployment marks for Central Wisconsin and Wisconsin continue to be below the national average suggesting that the economy here is stronger than in many other parts of the country which is due in part to our industry mix.
 

     Table 3 gives the employment statistics for the region, state, and nation. Total employment fell in Portage County by 400 and by 100 in Wood County while Marathon County registered an increase of approximately 1100. Given the economic interdependence of our region, it is sometimes more representative to examine regional economic statistics. Here we see that for the entire region employment grew by 600 positions or by a sluggish 0.5 percent. In contrast to this situation the state experienced a decline in total employment while national employment was virtually unchanged.  Thus, even though a slow down in the rate of expansion has taken place in the region, the economic environment at this juncture remains healthier than in the state and nation.
 

     Regional employment statistics for nonfarm activities provide another dimension of economic performance, Table 4. The manufacturing, services, and trade sectors all recorded significant increases in employment from last year. Only the construction and government sectors experienced any contraction in employment and difficulties in reporting of state employment figures in Portage County may have caused the government employment statistics to be understated. Services added nearly 1900 to its payrolls, while trade added 2300 to lead all sectors.
 

     Manufacturing, services and trade reached all‑time highs for third quarter employment. In sum there were 4.7 thousand more workers employed in Central Wisconsin in nonfarm activities than one year ago, a 4.2 percent gain. This is very good news for the area given the slowdown nationally.
 

     The employment numbers for key Central Wisconsin industries indicate a small but respectable gain in these vitally important activities (Table 5). The paper products industry reached an all‑time high regardless of the time of year, when payrolls reached 10.0 thousand in June. Lumber and wood products added 600 workers to reach 5.6 thousand or a gain of 12.0 percent. Food processing and finance, insurance and real estate each experienced declines in employment of 200. Overall, the key industries of our area grew by 1.8 percent or about 500 jobs from third quarter 1989.
 

     The business confidence survey taken in September reflects the growing pessimism surrounding recent and expected changes in the national and local economies, Table 6. The averages presented in the table are uniformly the lowest values recorded since the CWERB began tracking local conditions in 1983. This survey of regional business leaders corresponds to national sentiments as measured by the Index of Consumer Expectations. This measure of public perceptions and expectations is at its lowest level since August of 1982.

 
TABLE 2:
UNEMPLOYMENT IN CENTRAL WISCONSIN
 
Unemployment Rate
September 1989
Unemployment Rate
September 1990
Percent
Change
Portage
3.7%
3.2%
-13.5
Marathon
3.9%
3.3%
-15.4
Wood
4.3%
3.0%
-30.2
Central Wisconsin
4.0%
3.2%
-20.3
Wisconsin
4.0%
4.4%
+10.0
United States
5.3%
5.7%
+7.5
TABLE 3:
EMPLOYMENT IN CENTRAL WISCONSIN
 
Total Employment
September 1989
(Thousands)
Total Employment
September 1990
(Thousands)
Percent
Change
Portage
31.7
31.3

-1.3

Marathon
62.8
63.9
+1.8
Wood
36.5
36.4

-0.3

Central Wisconsin
131.0
131.6
+0.5
Wisconsin
2,510.7
2,466.0
-1.8
United States
117,498
117,961
+0.4
TABLE 4:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR
 
Employment
September 1989 (Thousands)
Employment
September 1990 (Thousands)
Percent Change
Manufacturing
30.1
30.9
+2.7
Durable goods
13.1
13.8
+5.3
Nondurable
goods
17.1
17.0
-0.6
Services

37.3

39.2

+5.1
Trade
26.5
28.8
+8.7
Construction

4.5

4.3

-4.4
Government
15.8
15.7

-0.6

TABLE 5:
EMPLOYMENT IN KEY CENTRAL WISCONSIN INDUSTRIES
Industry

Employment
September 1989
(Thousands)

Employment
September 1990
(Thousands)

Percent
Change

Paper Products

9.7

10.0

+3.1

Lumber and Wood
Products

5.0

5.6

+12.0

Food Processing

5.0

4.8

-4.0

Finance, Insurance,
and Real Estate

7.4

7.2

-2.7

TABLE 6:
BUSINESS CONFIDENCE IN CENTRAL WISCONSIN
 
Index Value
June 1990
September 1990
Recent Change in
National Economic Conditions
51

37

Recent Change in
Local Economic Conditions
57
47
Expected Change in
National Economic Conditions
50
35
Expected Change in
Local Economic Conditions
52
40
Expected Change in
Industry Conditions
49
47
 
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University of Wisconsin-Stevens Point
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