CWERBtitle.gif (8073 bytes)
WI.gif (1017 bytes)
Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Stevens Point Area
3rd Quarter 1988

 
Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14
 

     Local economic expansion slowed during the second quarter of 1988. The results for third quarter tell a similar story. Total job creation in Portage County was positive. A caveat to this is that the year-to-year inconsistency in reporting teacher employment may have caused an overestimation of this total. Moreover, nonfarm total employment for the second consecutive quarter is estimated not to have changed significantly.

      Bright spots for the local economy include a much lower unemployment rate, an optimistic retailer survey, and an improved help wanted index. Other positive indicators are the decline in unemployment claims, and an increase in nonresidential construction. Several local industries are in various stages of expanding their operations, i.e. Woodward Governor, First Financial, Mach (a transportation oriented company), and the local paper companies. Therefore, the area economy should receive a boost when these planned expansions are finalized.

     Portage County employment growth when compared to third quarter 1987 was disappointing (Table 7). Manufacturing payrolls were down by 100 people. Services and construction, likewise, experienced contractions. Only the trade sector, which includes wholesale and retail activity, showed any improvement. A word of caution about the government employment surge. The huge increase of 800 or 18.6 percent reflects the fact that local teachers were not included in the September 1987 numbers. This year, teacher employment was reported earlier and thus included in the September figures. It should be noted that even though third quarter 1988 was not up to last year's standard for Portage County, historically speaking, the levels reported are much higher than in 1986.

     The opinions of local retailers are recorded in Table 8. This group of business managers relates that store traffic and sales are better than a year ago. With regard to the future, they believe that traffic and sales will grow at a moderate pace. Approximately the same level of optimism was expressed last quarter.

     Table 9 gives the help wanted advertising index for the Stevens Point area. A reversal from second quarter occurred. That is, this period showed an increase in job advertising (approximately 16 percent). The index indicates that 2.25 jobs are being advertised for each position available in 1980. This is a positive sign for future payrolls. Unfortunately, the index is not designed to generate information about the quality of the jobs being advertised. This type of information is more difficult to obtain.

     Local family financial distress is gauged in Table 10 and Table 11. As can be seel4 there is some good news in both categories. Public assistance and unemployment claims are somewhat lower than in previous years. For instance, unemployment claims, new and total, are 14.1 percent and 3.5 percent lower than in third quarter 1987. Thus, improvement has taken place during the strengthening of the local economy. However, the statistics indicate that some people still are facing financial difficulties even during this time of expansion.

     Residential construction numbers are given in Table 12. As can be seen, residential permits issued, the estimated value of new homes, and alteration permits were lower than last year's totals. However, the number of housing units and the estimated value of alterations were higher. The decrease in the number of permits issued accompanied by an increase in the number of units reflects an increase in the construction of multi­family units. Thus one can say that residential construction, which is regarded as a leading indicator of future economic activity, has slowed.

     Nonresidential construction data in Table 13 demonstrates that activity was generally positive and substantial from a historic perspective. Eleven new business permits were issued with a total value of just under $3 million. A total of 44 firms are planning to alter their premises. As mentioned in previous reports, nonresidential construction numbers can be volatile because one or two major projects can have a substantial influence on the totals.

     Financial statistics for Portage County are given in Table 14.  Local liquidity was up by nearly $20 million from a year ago. This reflects the fact that conditions for the past couple of years have been favorable for the area. Bank loan activity was 5.2 percent higher or approximately $10 million. Higher loan activity is usually associated with an increase in econonric activity. Thus, together the statistics indicate an expanding situation. 

 
TABLE 7:
PORTAGE COUNTY EMPLOYMENT CHANGE BY SECTOR
 
Employment
September 1987
Employment
September 1988
Percent
Change
Manufacturing
5,200
5,100
-1.9
Services
8,820
8,710
-1.2
Trade
6,100
6,200

+1.6

Construction
730
620
-15.1
Government
4,300
5,100
-18.6
 
TABLE 8:
RETAILER CONFIDENCE IN STEVENS POINT-PLOVER AREA
                                        
Index Value
June 1988
September 1988
Total Sales Compared
to Previous Year
67
63
Store Traffic Compared
to Previous Year
50
63
Expected Sales Three
Months From Now
67
66
Expected Store Traffic
Three Months From Now
63
66
100 = Substantially Better
50 = Same
0 = Substantially Worse
 
TABLE 9:
HELP WANTED ADVERTISING IN PORTAGE COUNTY
                                
Index Value
1987
1988
Stevens Point
(September)
(1980 = 100)
197

225

U.S.
(August)
(1967 = 100)
155

160

 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN PORTAGE COUNTY
 
1987
Third Quarter
(Monthly Avg.)
1988
Third Quarter
(Monthly Avg.)
Percent Change
New Applications
118

122

+3.4
Total Caseload

1,700

1,629

-4.2

*As of First Quarter 1986 Public Assistance Claims in Marshfield
are being compiled on a county-wide basis.
 
TABLE 11:
UNEMPLOYMENT CLAIMS IN PORTAGE COUNTY
 
1987
Third Quarter
1988
Third Quarter
Percent Change
New Claims
348

299

-14.1
Total Claims
817

788

-3.5
 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN STEVENS POINT-PLOVER AREA*
 
1987
Third Quarter
1988
Third Quarter
Percent Change
Residential Permits Issued
70
63
-10.0
Estimated Value of
New Homes
$5,131.4
(thousands)
$4,850.9
(thousands)
-5.5
Number of Housing Units

63

98

+55.6
Residential Alteration
Permits Issued
240
239
-0.4
Estimated Value
of Alterations
$660.9
(thousands)
$790.0
(thousands)
+19.5
*Includes Stevens Point, Village of Plover, and the Towns of Hull, Stockton, Sharon, and Plover.
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN STEVENS POINT-PLOVER AREA*
 
1987
Third Quarter
1988
Third Quarter
Number of Permits Issued

12

11

Estimated Value of 
New Structures
$8,627.9
(thousands)
$2,623.5
(thousands)
Number of Business Alteration Permits
34
44
Estimated Value 
of Business Alterations
$361.1
(thousands)
$1,030.1
(thousands)
*Includes Stevens Point, Village of Plover, and the Towns of Hull, Stockton, Sharon, and Plover.
 
TABLE 14:
FINANCIAL STATISTICS FOR PORTAGE COUNTY
 
1987
Third Quarter
(Millions)
1988
Third Quarter
(Millions)
Percent Change
Bank Deposits
$249.0

$268.6

+7.9
Bank Loans
$175.5

$184.6

+5.2
 
Back to 3rd Quarter Report

CWERB Home

 

E-mail DBE  Phone: (715) 346-2728  Fax: (715) 346-3310  Webmaster
University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481