Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Central Wisconsin
3rd Quarter 1988
 

Table 2 Table 3 Table 4 Table 5 Table 6

 

     Unemployment rates in the region continued on a downward path.  Table 2 shows a sharp decline in all reporting areas. Unemployment in Portage and Marathon counties stood at 3.3 percent during third quarter 1988. The unemployment rate in Wood County also decreased. County and regional rates have not been this low since the 1970s. The same holds true for the state and nation. Thus, the dramatic improvement in the unemployment rate continues to be a source of accomplishment.

     Employment numbers for the region are given in Table 3. Job creation has been uneven in Central Wisconsin for the past several quarters. For example, Marathon added nearly 4,000 people to its payrolls for a gain of 7.0 percent. However, in Portage and Wood counties percentage gains were somewhat smaller. Complicating the analysis is the fact that many residents commute out of their county of residence to work. Thus, a better gauge of economic performance may be the regional totals. Central Wisconsin posted a very respectable gain of 5,500 or 4.4 percent. The 129,200 figure for the region is at an all time high, regardless of the time of year.

     Central Wisconsin employment change by sector is displayed in Table 4. For the first time in several quarters, manufacturing employment did not play the leading role in job creation. This coincides with the national picture where manufacturing was weak during September and October. Trade and Services dominated the scene by providing employment for 600 and 700 more people respectively. Government numbers this quarter are probably inflated due to the timing of the re-entry of teachers into the ranks of the employed in Portage County. When this factor is taken into consideration, nonfarm payrolls in the region showed a moderate gain.

     Key sector employment in Table 5 indicates that the paper products, and lumber and wood products industries expanded at moderate rates. However, food processing employment was down by 300 positions. The summer drought is the most likely explanation. Moreover, the finance, insurance and real estate sector of the regional economy registered a decrease of 200 positions from a year ago. The stock market crash, and a softer housing market contributed to this decrease. To summarize, key sector employment was virtually unchanged from last year. Given the importance of these industries, some reason for concern exists.

    The business confidence index in Table 6 indicates that regional business executives feel that national and local conditions have improved moderately. However, when asked about the expected change in the national economy, the consensus opinion became somewhat pessimistic. The trade and budget deficits loom as major concerns. No change was foreseen in local and industry conditions. This is interpreted to mean that modest growth is expected during the next six months in Central Wisconsin.

 
TABLE 2:
UNEMPLOYMENT IN CENTRAL WISCONSIN
 
Unemployment Rate
September 1987
Unemployment Rate
September 1988
Percent
Change
Portage
4.0%
3.3%
-17.5
Marathon
4.6%
3.3%
-28.3
Wood
4.5%
4.3%
-4.4
Central Wisconsin
4.4%
3.6%
-18.2
Wisconsin
4.5%
3.4%
-24.4
United States
5.7%
5.2%
-8.8
TABLE 3:
EMPLOYMENT IN CENTRAL WISCONSIN
 
Total Employment
September 1987
(Thousands)
Total Employment
September 1988
(Thousands)
Percent
Change
Portage
31.6
32.8

+3.8

Marathon

55.6

59.5
+7.0
Wood
36.5
36.9

+1.1

Central Wisconsin
123.7
129.2
+4.4
Wisconsin
2,380.6
2,504.3
+5.2
United States
113,027.0
115,474.0
+2.2
TABLE 4:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR
 
Employment
September 1987 (Thousands)
Employment
September 1988 (Thousands)
Percent Change
Manufacturing
29.3
29.5
+0.7
Durable goods
12.8
13.1
+2.3
Nondurable
goods
16.5
16.4
-0.6
Services

34.7

35.4

+2.0
Trade
26.3
26.9
+2.3
Construction

3.6

3.7

+2.8
Government
13.8
14.8

+7.2

TABLE 5:
EMPLOYMENT IN KEY CENTRAL WISCONSIN INDUSTRIES
Industry

Employment
September 1987
(Thousands)

Employment
September 1988
(Thousands)

Percent
Change

Paper Products

9.2

9.4

+2.2

Lumber and Wood
Products

5.0

5.2

+4.0

Food Processing

4.9

4.6

-6.1

Finance, Insurance,
and Real Estate

8.0

7.8

-2.5

TABLE 6:
BUSINESS CONFIDENCE IN CENTRAL WISCONSIN
 
Index Value
June 1988
September 1988
Recent Change in
National Economic Conditions
68

57

Recent Change in
Local Economic Conditions
70
63
Expected Change in
National Economic Conditions
47
42
Expected Change in
Local Economic Conditions
47
51
Expected Change in
Industry Conditions
54
52
 
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University of Wisconsin-Stevens Point
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