Central Wisconsin Economic Research Bureau
Picture (42x43, 1017 bytes)
Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Central Wisconsin
3rd Quarter 1987
 

Table 2 Table 3 Table 4 Table 5 Table 6

 

     Once again Central Wisconsin turned in a fine economic performance. The third quarter of 1987 continued the trend established during the first quarter of this year. The substantial growth for Portage, Marathon, and Wood counties is documented in Table 2. Unemployment rates are greatly reduced for all reporting areas. For the first time in a year, Portage County had the lowest unemployment rate in Central Wisconsin at 4.0070. Marathon and Wood counties were close behind at 4.4% each. Compare these figures with third quarter 1982 when the counties had unemployment rates of 10.3%, 13.8%, and 10.6% respectively. The unemployment rate for Central Wisconsin now stands at 4.3%. In contrast, during the recession era of 1982, the rate was 11.9%. And, for the second consecutive quarter, the region's unemployment rate remains below that of the state and nation.

      Table 3 displays data pertaining to total employment. Payrolls increased greatly as each county shared in the expansion. Wood County led the surge with a 9.5% gain, however Marathon County was the leader in terms of the absolute number of jobs created, posting an increase of 4,500 over third quarter 1986. Overall, Central Wisconsin added 9,300 jobs in the course of the last year. The nation and state also displayed marked improvement.

      Table 4 gives the Central Wisconsin employment change by sector. The relatively high paying manufacturing sector displayed the greatest improvement increasing employment by 2,700 positions. Services, trade, and government all recorded impressive gains from a year ago. Only construction was down somewhat employing 300 fewer than in third quarter 1986. In all a grand total of 5,300 nonfarm jobs were created in Central Wisconsin during the past year. The employment numbers for industries of particular importance to the region are given in Table 5. Robust improvement was apparent in all key sector industries except paper products, an industry suffering from worldwide overcapacity. Lumber and wood products grew by 1100 positions, food processing by 600, and finance, insurance and real estate by 500.

      As previously noted, problems in the insurance industry seem to have been overcome (Table 5). Thus, these vitally important industries appear to be on firm ground which bodes well for the region. To underscore their importance, it should be noted that these industries represent nearly 26070 of Central Wisconsin's total non-farm employment.

      The business confidence index in Table 6 shows that regional business execuJ;jves consider national and local conditions to be slightly improved and expect no significant changes. Given the economic strength of the past several quarters, this can be interpreted to mean that the expansion is expected to continue. These executives are also more optimistic about conditions in their own industries than they were in June. This is another positive variable for the regional economy.

 
TABLE 2:
UNEMPLOYMENT IN CENTRAL WISCONSIN
 
Unemployment Rate
September 1987
Unemployment Rate
September 1986
Percent
Change
Portage
4.0%
5.9%
-32.2
Marathon
4.4%
5.8%
-24.1
Wood
4.4%
6.3%
-30.2
Central Wisconsin
4.3%
6.0%
-28.3
Wisconsin
4.4%
5.8%
-24.1
United States
5.7%
6.8%
-16.2
TABLE 3:
EMPLOYMENT IN CENTRAL WISCONSIN
 
Total Employment
September 1987
(Thousands)
Total Employment
September 1986
(Thousands)
Percent
Change
Portage
30.7
29.1

+5.5

Marathon

57.5

53.0
+8.5
Wood
36.9
33.7

+9.5

Central Wisconsin
125.1
115.8
+8.0
Wisconsin
2,382.7
2,264.3
+5.2
United States
113,027.0
110,229.0
+2.5
TABLE 4:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR
 
Employment
September 1987 (Thousands)
Employment
September 1986 (Thousands)
Percent Change
Manufacturing
29.7
27.0
+10.0
Durable goods
13.3
11.4
+16.7
Nondurable
goods
16.4
15.5
+5.8
Services

33.6

32.2

+4.3
Trade
25.8
24.9
+3.6
Construction

3.6

3.9

-7.7
Government
15.1
14.5

+4.1

TABLE 5:
EMPLOYMENT IN KEY CENTRAL WISCONSIN INDUSTRIES
Industry

Employment
September 1987
(Thousands)

Employment
September 1986
(Thousands)

Percent
Change

Paper Products

9.3

9.2

+1.1

Lumber and Wood
Products

5.6

4.5

+24.4

Food Processing

4.8

4.2

+14.3

Finance, Insurance,
and Real Estate

8.0

7.5

+6.7

TABLE 6:
BUSINESS CONFIDENCE IN CENTRAL WISCONSIN
 
Index Value
June 1987
September 1986
Recent Change in
National Economic Conditions
59

53

Recent Change in
Local Economic Conditions
56
69
Expected Change in
National Economic Conditions
49
50
Expected Change in
Local Economic Conditions
48
46
Expected Change in
Industry Conditions
62
53
 
Back to 3rd Quarter Report

CWERB Home Page

 

E-mail DBE  Phone: (715) 346-2728  Fax: (715) 346-4215  Webmaster
University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481