Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
Director, Central Wisconsin Economic Research Bureau
 

Central Wisconsin
3rd Quarter 2007

 

Table 2 Table 3 Table 4 Table 5 Table 6 Figure 1
Figure 2 Figure 3
Figure 4 Figure 5 Figure 6

 

     The third quarter economic results for central Wisconsin are summarized in the following.  The unemployment rates, while at historically low levels, rose uniformly in the three county region.  Overall nonfarm employment growth was strong.  This is particularly true for Portage County.  Industrial sector employment growth was equally strong.  The main area of weakness, however, was manufacturing which lost 1,300 positions.  Sales tax figures for the region were positive.  Lastly, regional business leaders indicated little change in local economic and industry conditions.

 

     Unemployment rates were higher for all of the reporting areas in Table 2.  It should be pointed out, however, that the rates are still very low from a historical standpoint.  The unemployment rate was 4.0 percent for Marathon, 3.7 percent for Portage, and 4.9 percent for Wood counties.  The labor force weighted unemployment rate was 4.2 percent for central Wisconsin.  The overall unemployment rate for the state was 4.6 percent.  This nearly matches the 4.5 percent unemployment rate for the nation.

           

      Table 3 gives the estimates of total employment that are based on a survey of households.  Marathon County payrolls expanded by 0.4 percent during the year, Portage County payrolls grew by an even faster 2.3 percent.  Wood County, however, is estimated to have declined by 2.8 percent over the past twelve months.  Because of this central Wisconsin posted a small 0.1 percent increase gain in total employment.  However, this result bested the state’s performance of a negative 0.7 percent change in payrolls.  During the same period the U.S. grew by a more robust 1.0 percent.

 

     Table 4 presents estimates of nonfarm employment that are created from employer based data.  Overall, a 2.5 percent gain, or a 3,700 job increase, was registered for the three county area.  Manufacturing continues to put a considerable amount of downward pressure on the employment figures, declining by 1,300 positions from last year.  Greatly helping the employment situation was the growth in the education & health services sector.  This sector added about 1,700 jobs to the three county economy offsetting the decline in manufacturing. 

 

     Table 5 gives county sales tax distribution figures.  This is a measure of trade activity in an area and trade activity tends to be a good benchmark in terms of how the overall economy is performing.  In Portage County the figure rose by about 1.0 percent from last year’s mark.  Marathon County grew by nearly 6 percent and Wood County expanded by 22.6 percent.  Thus, the three county region registered a solid amount of growth in its trade activity. 

 

     Each quarter the CWERB surveys a group of regional business people to ascertain their views on the economy (Table 6).  When asked about recent changes in national economic conditions they indicated that economic matters have deteriorated.  However, they feel that the local economic conditions are unchanged from the June 2007 time frame.  When we asked them to forecast the change in national economic conditions they responded by saying that conditions would be relatively unchanged over the next three months.  They also responded in a similar way about local economic conditions and the prospects for their particular industry.  In other words they foresaw little change taking place.

 

 
TABLE 2:
UNEMPLOYMENT IN CENTRAL WISCONSIN
 

Unemployment Rate
September 2006

Unemployment Rate
September 2007
Percent
Change
Portage 3.5% 3.7% +5.6
City of Stevens Point 4.2% 4.8% +14.3
Marathon 3.6% 4.0% +9.5
Wood 4.2% 4.9% +18.3
Central Wisconsin 3.7% 4.2% +13.5
Wisconsin 4.1% 4.6% +12.3
United States 4.4% 4.5% +3.7
TABLE 3:
EMPLOYMENT IN CENTRAL WISCONSIN
  Total Employment
September 2006
(Thousands)
Total Employment
September 2007
(Thousands)
Percent
Change
Portage 39.8 40.7 +2.3
City of Stevens Point 14.0 14.1 +0.7
Marathon 72.1 72.4 +0.4
Wood 39.1 38.0 -2.8
Central Wisconsin 150.9 151.1 +0.1
Wisconsin 2,962.2 2,941.9 -0.7
United States 145,010 146,448 +1.0
TABLE 4:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR

  Employment
September 2006 (Thousands)
Employment
September 2007 (Thousands)
Percent Change
Total Nonfarm 151.6 155.3 +2.5
Total Private 131.4 136.3 +3.7
Construction & Natural Resources 5.9 6.8 +14.5
Manufacturing 30.0 28.7 -4.2
Trade 25.0 25.6 +2.3
Transportation & Utilities 8.1 8.3 +2.8
Financial Activities 10.5 11.8 +12.1
Education & Health Services 21.7 23.4 +7.8
Leisure & Hospitality 12.2 13.0 +6.4
Information & Business Services 17.8 18.8 +5.5
Total Government 20.2 19.0 -5.9
TABLE 5:
COUNTY SALES TAX DISTRIBUTION
  2006 Sales Tax
Third Quarter
(Thousands)
2007 Sales Tax
Third Quarter
(Thousands)
Percent
Change
Portage County $1,272.9 $1,283.8 +0.9
Marathon County $2,644.8 $2,799.7 +5.9
Wood County $1,169.7 $1,433.7 +22.6
TABLE 6:
BUSINESS CONFIDENCE IN CENTRAL WISCONSIN
 
Index Value
June 2007 September 2007
Recent Change in
National Economic Conditions
48 42
Recent Change in
Local Economic Conditions
46 50
Expected Change in
National Economic Conditions
44 49
Expected Change in
Local Economic Conditions
49 50
Expected Change in
Industry Conditions
52 51
 FIGURE 1

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FIGURE 2

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FIGURE 3

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FIGURE 4

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FIGURE 5

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FIGURE 6

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University of Wisconsin-Stevens Point
Division of Business and Economics
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