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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
Director, Central Wisconsin Economic Research Bureau
 

Stevens Point Area

3rd Quarter 2006

Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13


     The major findings of the report for the Stevens Point-Plover area are as follows.  Portage County nonfarm employment expanded from 35.1 thousand to 35.4 thousand over the past year.  Retailer confidence results suggest little change has taken place in terms of store traffic and sales.  Help wanted advertising is lower than a year ago, possibly signaling a continuation of anemic job growth.  Public assistance and unemployment claims data suggest somewhat of a mixed picture of local family distress.  Residential construction is well off the mark from a year ago.  However, nonresidential construction is booming.   

     Industrial sector employment is estimated by the state (Table 7).  This estimate is based on a survey of business firms.  Portage County total nonfarm employment has risen by 0.9 percent since September 2005.  The manufacturing sector declined by 200 positions.  No other sector contracted as much as the manufacturing sector.  Employment in sectors of education and health services, construction and natural resources, transportation and utilities, financial activities, leisure and hospitality, and trade remained constant.  The sectors experiencing some payroll growth were information and business services, and government.  In sum, Portage County total nonfarm employment rose by a net 300 positions.             

     The retailer confidence survey results are listed in Table 8.  Our local groups of merchants believe that total sales and store traffic are at about the same level as a year ago.  They also believe that store traffic and sales three months from now will be only slightly higher than last year’s numbers.  Lastly, the results for this quarter are just marginally higher than last quarter’s figures.   

     Help wanted advertising remains a good barometer of the direction of the local labor market (Table 9).  The help wanted advertising index in Portage County declined from 76 to 70 over the past twelve months, meaning that local labor market conditions have declined from third quarter 2005.  Similarly, the U.S. help wanted advertising fell from 37 to 31, signaling a slowing in job generation. 

     Table 10 and Table 11 present measures of local family financial distress.  The number of new applications rose from 253 to 254, essentially remaining unchanged from third quarter 2005.  However, the total caseload expanded from 4,957 to 5,424 or by 9.4 percent from third quarter 2005.  During the same time period new employment claims declined from 159 to 151 or by 4.7 percent whereas total claims remained at virtually the same level, 948 versus 949. 

     Similar to what’s happening at the national level, residential construction in the local area was off the pace of a year ago (Table 12).  Residential permits were down 28.8 percent and their estimated value was nearly 25 percent lower than a year ago.  The number of new housing units was down by 36 percent.  During the same period the number of residential alteration permits fell by about 4 percent; however, their estimated value increased by almost 15 percent.  In general, higher interest rates have had a negative effect on the residential housing market. 

     Nonresidential construction has fared much better than residential building activity (Table 13).  The number of permits issued reached 17 in third quarter 2006 and their estimated value was nearly $6.5 million.  Also, a lot of activity was registered in the business alteration category.  A total of 43 permits were issued in the area with an estimated value of nearly $8 million.  We do not calculate percentage changes for nonresidential activity, because it tends to be a very volatile sector of the economy.  However, it is safe to say that the figures from third quarter 2006 are very robust and compare favorably to historic norms.

 
TABLE 7:
PORTAGE COUNTY EMPLOYMENT CHANGE BY SECTOR

  Employment
September 2005 (Thousands)
Employment
September 2006 (Thousands)
Percent Change
Total Nonfarm 35.1 35.4 +0.9
Total Private 29.4 29.5 +0.3
Construction & Natural Resources 1.2 1.2 0
Manufacturing 5.6 5.4 -3.6
Trade 5.7 5.7 0
Transportation & Utilities 1.9 1.9 0
Financial Activities 4.1 4.1 0
Education & Health Services 3.3 3.3 0
Leisure & Hospitality 3.3 3.3 0
Information & Business Services 4.2 4.6 +9.5
Total Government 5.7 5.9 +3.5
*Percent change figures reflect data before rounding.
 
TABLE 8:
RETAILER CONFIDENCE IN STEVENS POINT-PLOVER AREA
 
Index Value

June 2006

September 2006

Total Sales Compared
to Previous Year
53 52
Store Traffic Compared
to Previous Year
45 48
Expected Sales Three
Months From Now
50 52
Expected Store Traffic
Three Months From Now
48 55
100 = Substantially Better
50 = Same
0 = Substantially Worse
 
TABLE 9:
HELP WANTED ADVERTISING IN PORTAGE COUNTY
 
Index Value
2005 2006
Stevens Point
(September)
(1980 = 100)
76 70
U.S.
(August)
(1987 = 100)
37 31
 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN PORTAGE COUNTY
  2005
Third Quarter
(Monthly Avg.)
2006
Third Quarter
(Monthly Avg.)
Percent Change
New Applications 253 254 +0.4
Total Caseload 4,957 5,424 +9.4
 
TABLE 11:
UNEMPLOYMENT CLAIMS IN PORTAGE COUNTY
  2005
Third Quarter
(Weekly Avg.)
2006
Third Quarter
(Weekly Avg.)
Percent Change
New Claims 159 151 -4.7
Total Claims 948 949 +0.2
 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN STEVENS POINT-PLOVER AREA*
  2005
Third Quarter
2006
Third Quarter
Percent Change
Residential Permits Issued 52 37 -28.8
Estimated Value of
New Homes
$11,014.0
(thousands)
$8,292.3
(thousands)
-24.7
Number of Housing Units 75 48 -36.0
Residential Alteration
Permits Issued
256 246 -3.9
Estimated Value
of Alterations
$2,113.0
(thousands)
$2,420.1
(thousands)
+14.5
*Includes Stevens Point, Village of Plover, and the Towns of Hull, Stockton, Sharon, and Plover.
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN STEVENS POINT-PLOVER AREA*
  2005
Third Quarter
2006
Third Quarter
Number of Permits Issued 6 17
Estimated Value of
New Structures
$1,724.4
(thousands)
$6,495.3
(thousands)
Number of Business Alteration Permits  47 43
Estimated Value
of Business Alterations
$1,606.1
(thousands)
$7,958.6
(thousands)
*Includes Stevens Point, Village of Plover, and the Towns of Hull, Stockton, Sharon, and Plover.
 

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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481