CWERBtitle.gif (8073 bytes)
WI.gif (1017 bytes)
Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
Director, Central Wisconsin Economic Research Bureau
 

Stevens Point Area

3rd Quarter 2005

Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13


     A summary of this section is as follows:  Total employment is about 400 positions higher than a year ago; retailer confidence is above last year's marks; help wanted advertising has improved; public assistance claims are higher this year compared to last; total unemployment claims have fallen; residential construction is well above the pace of a year ago; and nonresidential construction continues to make headway.   

     Total nonfarm employment estimates are based on a state of Wisconsin survey of business firms (Table 7).  Overall nonfarm employment has risen from 35.4 to 35.8 thousand over the past twelve months a gain of approximately 1.1 percent.  The sectors of construction and natural resources, financial activities, leisure and hospitality, and information and business services are each estimated to have gained one hundred jobs.  Meanwhile, the education and health services sector is thought to have gained about 200 positions over the course of the year.  Manufacturing, trade, transportation and utilities, and government employment levels were unchanged over the period.   

     Retailer confidence is presented in Table 8.  The CWERB survey of local merchants shows that retailers believe that total sales and traffic were slightly above the levels of 2004.  When they were asked to forecast the future, they said sales and store traffic would be measurably higher than last year.  Thus, overall a higher degree of optimism is now being expressed by this group than in June of this year.   

     A barometer of local labor conditions is given in Table 9.   Help wanted advertising fell from 84 to 76 over the past twelve months.  This indicates that some deterioration has taken place in the area employment situation.  Nationally the index fell over the same period.  Even though help wanted advertising only captures a small percent of the total number of available employment opportunities, economists have found this a useful gauge of labor markets conditions.   

     An important measure of local family financial conditions is presented in
Table 10.  New public assistance claims in Portage County on a monthly basis rose from 226 to 253 of by 12 percent.  Likewise, the total caseload figure climbed from 4,445 to 4,957 for an 11.5 percent increase.  Another measure of family financial conditions is unemployment claims.  New claims on a weekly average basis were virtually unchanged from one year ago.  Total claims, however, dropped from 1,072 to 948, a decline of about 12 percent.   

     Good news comes from the residential construction figures for our area
(Table 11).  Residential construction remained at a high level, 52 to be exact.  The estimated value of this building activity was estimated to be $11 million, a 21.7 percent jump from a year ago.  Also, the number of new housing units increased from 54 to 75 or by nearly 39 percent.  The number of alteration permits continues to be at a high level, 256.  The estimated value of this activity was $2.1 million or about 18 percent higher than in third quarter 2004.  Construction activity is another important barometer of future economic activity.   

     Nonresidential construction is presented without percentage changes
(Table 12).  This type of activity tends to be very volatile from period to period and can experience huge swings in the reported dollar amount.  The number of new permits issued was 6 and they had an estimated value of $1.7 million.  The number of alteration permits was 47 and their value was listed as $1.6 million. 

 
TABLE 7:
PORTAGE COUNTY EMPLOYMENT CHANGE BY SECTOR

  Employment
September 2004 (Thousands)
Employment
September 2005 (Thousands)
Percent Change
Total Nonfarm 35.4 35.8 +1.1
Total Private 29.7 30.1 +1.3
Construction & Natural Resources 1.3 1.4 +7.7
Manufacturing 5.7 5.7 0
Trade 5.9 5.9 0
Transportation & Utilities 1.8 1.8 0
Financial Activities 4.1 4.2 +2.4
Education & Health Services 3.4 3.6 +5.9
Leisure & Hospitality 3.1 3.2 +3.2
Information & Business Services 4.4 4.5 +2.3
Total Government 5.6 5.6 0
 
TABLE 8:
RETAILER CONFIDENCE IN STEVENS POINT-PLOVER AREA
 
Index Value

June 2005

September 2005

Total Sales Compared
to Previous Year
53 56
Store Traffic Compared
to Previous Year
50 55
Expected Sales Three
Months From Now
55 64
Expected Store Traffic
Three Months From Now
48 63
100 = Substantially Better
50 = Same
0 = Substantially Worse
 
TABLE 9:
HELP WANTED ADVERTISING IN PORTAGE COUNTY
 
Index Value
2004 2005
Stevens Point
(September)
(1980 = 100)
84 76
U.S.
(August)
(1987 = 100)
37 35
 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN PORTAGE COUNTY
  2004
Third Quarter
(Monthly Avg.)
2005
Third Quarter
(Monthly Avg.)
Percent Change
New Applications 226 253 +11.9
Total Caseload 4,445 4,957 +11.5
 
TABLE 11:
UNEMPLOYMENT CLAIMS IN PORTAGE COUNTY
  2004
Third Quarter
(Weekly Avg.)
2005
Third Quarter
(Weekly Avg.)
Percent Change
New Claims 159 159 -0.5
Total Claims 1,072 948 -11.6
 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN STEVENS POINT-PLOVER AREA*
  2004
Third Quarter
2005
Third Quarter
Percent Change
Residential Permits Issued 50 52 +4.0
Estimated Value of
New Homes
$9,052.0
(thousands)
$11,014.0
(thousands)
+21.7
Number of Housing Units 54 75 +38.9
Residential Alteration
Permits Issued
287 256 -10.8
Estimated Value
of Alterations
$1,789.1
(thousands)
$2,113.0
(thousands)
+18.1
*Includes Stevens Point, Village of Plover, and the Towns of Hull, Stockton, Sharon, and Plover.
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN STEVENS POINT-PLOVER AREA*
  2004
Third Quarter
2005
Third Quarter
Number of Permits Issued 9 6
Estimated Value of
New Structures
$4,823.6
(thousands)
$1,724.4
(thousands)
Number of Business Alteration Permits  51 47
Estimated Value
of Business Alterations
$4,040.2
(thousands)
$1,606.1
(thousands)
*Includes Stevens Point, Village of Plover, and the Towns of Hull, Stockton, Sharon, and Plover.
 

Back to 3rd Quarter 2005 Report

CWERB Home

 

E-mail DBE  Phone: (715) 346-2728  Fax: (715) 346-3310  Webmaster
University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481