Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
Director, Central Wisconsin Economic Research Bureau
 

Central Wisconsin
3rd Quarter 2004

 

Table 2 Table 3 Table 4 Table 5 Fig 5A Fig 5B Table 6

 

To summarize economic conditions in the region, please consider the following.  The seasonally unadjusted unemployment rate in central Wisconsin declined to 3.6 percent over the year.  Total employment based on a survey of households grew by 0.8 percent in the region.  Industrial sector employment, based on a survey of employers is estimated to have expanded by 0.5 percent.  In addition county sales tax data rose by 5.5 and 10.7 percent in Portage and Marathon counties, respectively.  Lastly, regional business leaders are moderately optimistic about economic conditions. 

The unemployment rates for all reporting areas fell from last year's marks (Table 2).  The unemployment rates in Marathon, Portage, and Wood counties declined to 3.2, 3.5, and 4.3 percent respectively.  The labor force weighted unemployment rate for central Wisconsin tumbled from 3.9 to 3.6 percent over the past twelve months.  The state and nation also registered nice declines in their unemployment rates shrinking to 4.1 and 5.1 respectively. 

Total employment estimates are based on a survey of households (Table 3).  The employment levels in Marathon, Portage, and Wood counties changed respectively by 0.7, 0.8, and 0.0 percent over the year.  This results in a 0.5 percent gain in employment for central Wisconsin as whole.  Thus a very modest degree of expansion took place in the area's employment.  Wisconsin and the nation expanded more quickly growing by 1.5 and 1.4 percent. 

Table 4 gives industrial sector employment estimates, which are generated from business payroll data.  Total nonfarm employment expanded by 0.5 percent over the course of the year.  Employment rose from an estimated 149.1 to 149.8 thousand.  Sectors that experienced expanding employment include construction and natural resources, transportation and utilities, education and health services, leisure and hospitality, and information and business services.  Declining sectoral employment was reported for manufacturing, trade, financial activities, and government. 

County sales tax distributions are given in Table 5.  Portage county sales tax collections grew from $1.18 to $1.25 million or 5.5 percent over the year.  Likewise, Marathon county retail activity expanded from $2.55 to $2.82 million or by 10.7 percent.  Both measures suggest that consumers are continuing to bolster the economy with their spending. 

The CWERB's sample of local business leaders in central Wisconsin suggest that the business community believes that modest improvement has taken place in the national economy, and local area (Table 6).  Generally speaking they are more upbeat about these matters than in June.  When asked about the future direction for the national economy, local economy, and their industry the consensus was that we should see a slight improvement in economic conditions.  Even though this group is moderately optimistic about the future levels of activity, sentiment is generally lower than what it was in June.

 
TABLE 2:
UNEMPLOYMENT IN CENTRAL WISCONSIN
 

Unemployment Rate
September 2003

Unemployment Rate
September 2004
Percent
Change
Portage 3.5% 3.5% -0.9
Marathon 3.6% 3.2% -9.8
Wood 4.7% 4.3% -8.6
Central Wisconsin 3.9% 3.6% -7.7
Wisconsin 4.7% 4.1% -12.9
United States 5.8% 5.1% -11.2
TABLE 3:
EMPLOYMENT IN CENTRAL WISCONSIN
  Total Employment
September 2003
(Thousands)
Total Employment
September 2004
(Thousands)
Percent
Change
Portage 38.8 39.1 +0.8
Marathon 74.9 75.4 +0.7
Wood 39.4 39.4 +0.0
Central Wisconsin 153.1 153.9 +0.5
Wisconsin 2,929.8 2,973.3 +1.5
United States 137,730 139,641 +1.4
TABLE 4:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR

  Employment
September 2003 (Thousands)
Employment
September 2004 (Thousands)
Percent Change
Total Nonfarm 149.1 149.8 +0.5
Total Private 130.3 131.4 +0.8
Construction & Natural Resources 5.9 6.0 +1.7
Manufacturing 31.4 31.1 -1.0
Trade 25.8 25.5 -1.2
Transportation & Utilities 8.0 8.2 +2.5
Financial Activities 10.2 10.1 -1.0
Education & Health Services 21.5 22.0 +2.3
Leisure & Hospitality 11.4 11.7 +2.6
Information & Business Services 16.2 16.7 +3.1
Total Government 18.8 18.5 -1.6
TABLE 5:
COUNTY SALES TAX DISTRIBUTION
  2003 Sales Tax
Third Quarter
(Thousands)
2004 Sales Tax
Third Quarter
(Thousands)
Percent
Change
Portage County $1,182.3 $1,247.9 +5.5
Marathon County $2,550.2 $2,824.2 +10.7
Wood County NA $1,220.7 NA
TABLE 6:
BUSINESS CONFIDENCE IN CENTRAL WISCONSIN
 
Index Value
June 2004 September 2004
Recent Change in
National Economic Conditions
57 60
Recent Change in
Local Economic Conditions
52 58
Expected Change in
National Economic Conditions
65 65
Expected Change in
Local Economic Conditions
62 57
Expected Change in
Industry Conditions
62 60
 

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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481