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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Stevens Point Area

3rd Quarter 2002

Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13


          The Stevens Point area economic results for Third Quarter are as follows: the unemployment rate is above last year's figure; meanwhile total employment is up by about 3 percent; however, manufacturing sector employment has not done well; retailers are less optimistic than in past periods; and help wanted advertising took a big plunge. Moreover, some measures of local family distress have deteriorated over the year, and construction activity, while brisk, has fallen off lasts year's pace.

           As shown in Table 7, Portage county manufacturing employment declined by about 1.5 percent from a year ago. Likewise service sector employment and construction employment declined by 1.5 and 15.4 percent respectively. Better news comes from the trade sector, which grew at an 8.5 percent rate, and from the government sector where payrolls are about 12.0 percent higher than a year ago. A word of caution is in order for the reported gain in government employment. Government employment tends to fluctuate from year to year. However, the growth trend for government payrolls has been flat for many years. In other words the reported gain is most likely a temporary fluctuation.

           Merchants in the local area are not very optimistic in their assessment of recent activity in store traffic and sales (Table 8). Basically this group believes that economic conditions are stuck in neutral as far as they are concerned. With regard to future sales and store traffic, this group is forecasting that activity will be at about the same level as one year ago. Remember, this forecast period also covers the crucial Christmas selling season. 

          A good barometer of future labor market conditions is help wanted advertising. As shown in Table 9, the index for Stevens Point fell from 176 to 105 over the past year, indicating a 40 percent drop in advertising. This does not bode well for job seekers and suggests that business firms are not in a strong hiring mode. The help wanted advertising index for the U.S. is at a very low level. The 41 recorded in May means that there are only 41 jobs being advertised for every 100 positions in the base year 1987. This too would indicate that employers throughout the country are quite reluctant to add to their firm's payrolls.

           Public assistance claims and unemployment claim data are measures of local family financial distress (Table 10). This quarter's results contain both good and bad news. The good news is that new public assistance claims and new unemployment claims are lower than a year ago. This may be a sign that the local labor market is beginning to stabilize. The bad news is that the total public assistance claim figure and the total unemployment claim figures are higher than a year ago (Table 11). This suggests that there has been an accumulated increase in the level of family financial distress. 

          The construction data for residential activity shows that while building remains brisk, it is somewhat off the very robust pace of a year ago (Table 12). The number of new permits issued rose by 52 percent, but the value of the construction was only about 1 percent higher than in 2001. In addition, the number of housing units is estimated to have declined by about 18 percent. Moreover, the number of residential permits issued contracted by an estimated 4.4 percent from last year. 

          Percentage changes are not given for nonresidential activity (Table 13). This activity tends to be very volatile from period to period. A major project or two can cause the numbers to greatly change. For this quarter the number of permits issued was 7 and they had an estimated value of approximately $2.2 million. With regard to alteration activity, the number of permits issued was 53 and they were valued at $4.4 million. Generally speaking the activity of this year was off the dollar pace of a year ago.
 
TABLE 7:
PORTAGE COUNTY EMPLOYMENT CHANGE BY SECTOR
 
Employment
September 2001
(Thousands)
Employment
September 2002
(Thousands)
Percent
Change
Manufacturing 6.8 6.7 -1.5
Services 13.1 12.9 -1.5
Trade 7.1 7.7 +8.5
Construction

1.3

1.1 -15.4
Government 5.0 5.6 +12.0
 
TABLE 8:
RETAILER CONFIDENCE IN STEVENS POINT-PLOVER AREA
 
Index Value

June 2002

September 2002

Total Sales Compared
to Previous Year
54 50
Store Traffic Compared
to Previous Year
48 47
Expected Sales Three
Months From Now
50 53
Expected Store Traffic
Three Months From Now
50 53
100 = Substantially Better
50 = Same
0 = Substantially Worse
 
TABLE 9:
HELP WANTED ADVERTISING IN PORTAGE COUNTY
 
Index Value
2001 2002
Stevens Point
(March)
(1980 = 100)
176 104.5
U.S.
(February)
(1987 = 100)
53 41
 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN PORTAGE COUNTY
  2001
Third Quarter
(Monthly Avg.)
2002
Third Quarter
(Monthly Avg.)
Percent Change
New Applications 397 135 -66.1
Total Caseload 2,453 2,807 +14.4
 
TABLE 11:
UNEMPLOYMENT CLAIMS IN PORTAGE COUNTY
  2001
Third Quarter
(Weekly Avg.)
2002
Third Quarter
(Weekly Avg.)
Percent Change
New Claims 181 165 -8.8
Total Claims 1,058 1,281 +21.1
 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN STEVENS POINT-PLOVER AREA*
  2001
Third Quarter
2002
Third Quarter
Percent Change
Residential Permits Issued 48 73 +52.1
Estimated Value of
New Homes
$10,722.4
(thousands)
$10,862.4
(thousands)
+1.3
Number of Housing Units 122 100 -18.0
Residential Alteration
Permits Issued
298 246 -17.4
Estimated Value
of Alterations
$1,661.9
(thousands)
$1,588.0
(thousands)
-4.4
*Includes Stevens Point, Village of Plover, and the Towns of Hull, Stockton, Sharon, and Plover.
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN STEVENS POINT-PLOVER AREA*
  2001
Third Quarter
2002
Third Quarter
Number of Permits Issued 4 7
Estimated Value of
New Structures
$3,675.0
(thousands)
$2,158.5
(thousands)
Number of Business Alteration Permits  48 53
Estimated Value
of Business Alterations
$6,073.4
(thousands)
$4,372.4
(thousands)
*Includes Stevens Point, Village of Plover, and the Towns of Hull, Stockton, Sharon, and Plover.
 

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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481