Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Marshfield Area
3rd Quarter 2000

Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14 Table 15 Table16

     Highlights of this quarter's results for Wood County and Marshfield are as follows: The unemployment rate while higher than last year is still relatively low.  Moreover, employment growth in the county was a strong 5.1 percent.  Along the same lines the Marshfield Employment Index registered a nice gain of 3.0 percent.  These and other economic indicators suggest that the local economy continues its record long expansion.

     Except for the manufacturing sector, all industrial categories experienced growth in the year over comparison (Table 7).  Services and trade added an estimated 600 and 300 positions respectively.  Construction and government kept pace by adding 100 and 700 positions.  Manufacturing, on the other hand, fell by an estimated 300 positions since the September 1999 time frame.  In addition, the CWERB's Marshfield Employment Index rose from 133.4 to 137.4, which implies a job growth rate of 3.0 percent for the local area.

     The CWERB's retailer confidence survey results are displayed in Table 8.  Our panel of local merchants indicated that sales levels were noticeably better than a year ago, while store traffic was about at the same level as in 1999.  Lastly, this group forecasts that next quarter's sales and store traffic will be moderately higher than in Fourth Quarter 1999.

     The amount of help wanted advertising in the area is at a record level (Table 9).  The index for September stood at 352 in 2000, compared to 296 in 1999.  The 352 figure indicates there are 3.5 jobs being advertised for each job in the base year.  The index does not capture all job opportunities.  However, it is a good indicator as to the direction of the labor market.  From this we can conclude that the job market is becoming increasingly more competitive for qualified workers.

     Public assistance claim data in Table 10 shows that the total caseload decreased from 2,476 to 2,324, or a decline of 6.1 percent.  This information is collected on a countywide basis.  In addition, layoffs at a few Wood County employers served to push up unemployment claims in this quarter's report (Table 11).  New claims on a weekly average basis rose from 52 to 71, a 36.5 percent increase.  Further, total claims grew from 168 to 191, or a gain of 13.7 percent.  Thus, even though the number of claims have risen, the levels are at a relatively low mark in relation to the county's population level of about 80,000 people. 

     Residential construction in the Marshfield area is at about the same level as one year ago (Table 12).  The number of residential permits issued this year was 12 compared to 14 of a year ago.  Likewise the estimated value of the construction was $1.6 million this year contrasted with $1.7 million in 1999.  The number of housing units was 14 this year compared to 17 of last year.  Growth was evident in the number of alteration permits issued.  The number in 1999 was 41 as compared to 61 in Third Quarter 2000.  The estimated value of this year's activity reached $593.6 thousand, which is significantly higher than last year's mark of $238.2 thousand.

     As usual no percentage changes are given in Table 13 for nonresidential construction activity.  The volatile nature of this activity causes large year-to-year swings in the totals.  The number of permits issued was 32 and they had an estimated value of about $2 million.  The number of alteration permits granted was 5 and their value was pegged at $389.5 thousand.

     The CWERB's sample of area financial institutions reveals that bank deposits increased from $180.7 million to 189.0 million, or by almost 5.0 percent from last year (Table 14).  Another measure to consider in our evaluation of the economic situation is bank lending.  Loans amounted to $166.0 million in Third Quarter 1999, compared to almost $170.0 million in Third Quarter 2000.

     Clark County economic information is given in Table 15 and Table 16.  Manufacturing and construction employment were the largest gainers in terms of payroll expansion.  In contrast, services and government payrolls are reportedly lower than a year ago.  Trade, meanwhile, is estimated to be slightly higher than twelve months ago.  In addition to the aforementioned, the unemployment rate, while still low in Third Quarter 2000, rose from 2.7 percent to 4.1 percent.  Lastly, total employment in this primarily rural county rose from an estimated 14,974 to 15,473 or by 3.3 percent.

 
TABLE 7:
WOOD COUNTY EMPLOYMENT CHANGE BY SECTOR
 
Employment
September 1999
(Thousands)
Employment
September 2000
(Thousands)
Percent Change
Manufacturing
10.5
10.2
-2.9
Services
12.6
13.2
+4.8
Trade
9.3
9.5
+2.2
Construction
2.1
2.2
+4.8
Government
5.0
5.7
+14.0
Marshfield Employment Index
133.4
137.4
+3.0
 
TABLE 8:
RETAILER CONFIDENCE IN MARSHFIELD*
 
Index Value
June 2000
September 2000
Total Sales Compared
     to Previous Year
48
68
Store Traffic Compared
     to Previous Year
48
52
Expected Sales Three
     Months From Now
55
54
Expected Store Traffic
     Three Months From Now
50
56
100 = Substantially Better
50 = Same
0 = Substantially Worse
*Data collected by UW Marshfield-Wood County
 
TABLE 9:
HELP WANTED ADVERTISING IN MARSHFIELD
 
Index Value
1999
2000
Marshfield
(September)
(1980 = 100)
296
352
U.S.
(August)
(1987 = 100)
87
78
 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN WOOD COUNTY
 
1999
Third Quarter
(Monthly Avg.)
2000
Third Quarter
(Monthly Avg.)
Percent
Change
Total Caseload
2,476
2,324
-6.1
 
TABLE 11:
UNEMPLOYMENT CLAIMS IN WOOD COUNTY
 
1999
Third Quarter
(Weekly Avg.)
2000
Third Quarter
(Weekly Avg.)
Percent
Change
New Claims
52
71
+36.5
Total Claims
168
191
+13.7
 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
 
1999
Third Quarter
2000
Third Quarter
Percent Change
Residential Permits Issued
14
12
-14.3
Estimated Value of
New Homes
$1,693.0
(thousands)
$1,551.5
(thousands)
-8.4
Number of Housing Units
17
14
-17.6
Residential Alteration
Permits Issued
41
61
+48.8
Estimated Value
of Alterations
$238.2
(thousands)
$593.6
(thousands)
+149.2
*Data collected by UW Marshfield-Wood County
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
 
1999
Third Quarter
2000
Third Quarter
Number of Permits Issued
16
32
Estimated Value of
New Structures
$4,711.1
(thousands)
$2,002.1
(thousands)
Number of Business Alteration Permits
7
5
Estimated Value
of Business Alterations
$1,274.3
(thousands)
$389.5
(thousands)
*Data collected by UW Marshfield-Wood County
 
TABLE 14:
FINANCIAL STATISTICS FOR MARSHFIELD*
 
1999
Third Quarter
(Millions)
2000
Third Quarter
(Millions)
Percent Change
Bank Deposits
$180.7
$189.0
+4.6
Bank Loans
$166.0
$169.9
+2.3
*Data collected by UW Marshfield-Wood County
Note: The bank statistics represented are a sample of the Marshfield
area financial situation.
 
TABLE 15:
CLARK COUNTY EMPLOYMENT BY SECTOR
 
September 1999
September 2000
Percent Change
Manufacturing
2,965
3,119
+5.2
Services
2,365
1,665
-29.6
Trade
2,030
2,034
+0.2
Construction
562
607
+8.0
Government 
2,091
2,073
-0.9
 
TABLE 16:
CLARK COUNTY EMPLOYMENT STATISTICS
 
September 1999
September 2000
Percent Change
Unemployment Rate
2.7%
4.1%
+51.9
Total Employed
14,974
15,473
+3.3
Total Unemployed
411
655
+59.4
Labor Force
15,385
16,128
+4.8
 
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University of Wisconsin-Stevens Point
Division of Business and Economics
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