Central Wisconsin Economic Research Bureau
WI.gif (1017 bytes)
Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 

Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau

Marshfield Area
2nd Quarter 1999

Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table14 Table 15 Table 16

     The results pertaining to the Wood county and Marshfield economy were very good for Second Quarter 1999.  As the reader goes through the report they will notice that almost all measures of economic well being have improved since last year.  In sum the local economy continues to participate in the state and national expansion. 

     Industrial sector employment (Table 7) expanded by 900 positions in Wood county.  This represents a solid gain of 2.1 percent from last year.  Given the tight labor market conditions, this increase becomes even more impressive.  The services sector was by far and away the largest factor in the growth.  Services added 900 and trade 100 jobs to the local economy.  Manufacturing is estimated to have declined by 100 people.  Further, government and construction employment levels were unchanged over the period.  For the Marshfield area the CWERB index estimates a 2.9 percent gain in local employment.

     Due to the entrance of large retail operations into the local market, the retail scene in Marshfield is undergoing major transformation.  Our panel of Marshfield merchants indicated in the CWERB quarterly poll (Table 8) that sales and store traffic were slightly better than a year ago.  This group is forecasting that sales and store traffic will be marginally better next quarter.

     Help wanted advertising (Table 9) is at a very high level.  The CWERB barometer of the labor market suggests that there are three jobs being advertised for each job in the base year.  Clearly, many of these job advertisements are from firms located outside the Marshfield area.  Nonetheless, it shows that labor market conditions are tight throughout the state of Wisconsin and firms are searching the state for qualified workforce.

     Public assistance (Table 10) in Wood county on a monthly average basis declined from 2,485 to 2,455 or 1.2 percent.  The public assistance claim figures include AFDC, MA, and food stamps.  Another measure of local family financial distress is unemployment claim data (Table 11).  Here, too, we see improvement taking place in the numbers.  New claims on a weekly average basis in Wood county fell by 10.8 percent and total claims contracted by 10.3 percent over the period.

     Residential construction (Table 12) is an important barometer of the economic health of an area.  However, another major determinant of this activity is of course population growth.  For Second Quarter the number of residential permits issued was about the same as last year, but their value increased by a healthy 13.6 percent.  Residential alteration permits fell from 78 to 47 over the past twelve months.  The value of this activity declined by 16.8 percent.

     Nonresidential construction (Table 13) is inherently volatile, thus no percentage changes are given.  This activity usually represents large building projects.  The number of permits issued was 22 and the value was estimated to be $1.02 million.  Business and government alteration activity generated 6 permits with an estimated value of nearly $600 thousand.

     Table 14 presents financial data for the Marshfield area.  Bank deposits reached $328.7 million and lending climbed to $274.3 million in Second Quarter 1999.  In November 1998 a bank merger took place which affected deposit and lending numbers in the area.  Thus, numbers after the merger are not comparable to pre-merger figures.  By the end of the year, comparability will once again exist.

     The Clark county economic data in Table 15 shows that manufacturing and trade expanded by 3.4 percent and 14.9 percent respectively.  Trade expanded during the period by a scant 0.7 percent.  Services and government payrolls are estimated to be 2.7 percent and 2.5 percent lower than a year ago.  In Table 16 the reader can see that the unemployment rate fell from last year and is now down to 4.5 percent.  Lastly, the total number of people employed in the county increased from 16,380 to 16,560, or 1.1 percent.
 

 
TABLE 7:
WOOD COUNTY EMPLOYMENT CHANGE BY SECTOR
 
Employment
June 1998
(Thousands)
Employment
June 1999
(Thousands)
Percent Change
Manufacturing
10.2
10.1
-1.0
Services
17.6
18.5
+5.1
Trade
8.9
9.0
+1.1
Construction
2.0
2.0
0
Government
4.8
4.8
0
Marshfield Employment Index
161.7
166.3
+2.9
 
TABLE 8:
RETAILER CONFIDENCE IN MARSHFIELD*
 
Index Value
March 1999
June 1999
Total Sales Compared
     to Previous Year
64
60
Store Traffic Compared
     to Previous Year
60
59
Expected Sales Three
     Months From Now
65
60
Expected Store Traffic
     Three Months From Now
65
63
100 = Substantially Better
50 = Same
0 = Substantially Worse
*Data collected by UW Marshfield-Wood County
 
TABLE 9:
HELP WANTED ADVERTISING IN MARSHFIELD
 
Index Value
1998
1999
Marshfield
(June)
(1980 = 100)
297
306
U.S.
(May)
(1987 = 100)
91
89
 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN WOOD COUNTY
 
1998
Second Quarter
(Monthly Avg.)
 1999
Second Quarter
(Monthly Avg.)
Percent
Change
Total Caseload
2,485
2,455
-1.2
 
TABLE 11:
UNEMPLOYMENT CLAIMS IN WOOD COUNTY
 
1998
Second Quarter
(Weekly Avg.)
1999
Second Quarter
(Weekly Avg.)
Percent
Change
New Claims
65
58
-10.8
Total Claims
184
165
-10.3
 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
 
1998
Second Quarter
1999
Second Quarter
Percent Change
Residential Permits Issued
9
8
-11.1
Estimated Value of
New Homes
$1,105.0
(thousands)
$1,255.0
(thousands)
+13.6
Number of Housing Units
10
10
0
Residential Alteration
Permits Issued
78
47
-39.7
Estimated Value
of Alterations
$460.7
(thousands)
$383.4
(thousands)
-16.8
*Data collected by UW Marshfield-Wood County
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
 
1998
Second Quarter
1999
Second Quarter
Number of Permits Issued
20
22
Estimated Value of
New Structures
$1,722.9
(thousands)
$1,029.0
(thousands)
Number of Business Alteration Permits
9
6
Estimated Value
of Business Alterations
$348.9
(thousands)
$594.8
(thousands)
*Data collected by UW Marshfield-Wood County
 
TABLE 14:
FINANCIAL STATISTICS FOR MARSHFIELD*
 
1998
Second Quarter
(Millions)
1999
Second Quarter
(Millions)
Percent Change
Bank Deposits
NA
$328.7
NA
Bank Loans
NA
$274.3
NA
*Data collected by UW Marshfield-Wood County
Note: Figures for four quarters beginning Fourth Quarter 1998 have no
previous comparison points due to merger activity in the local area.
 
TABLE 15:
CLARK COUNTY EMPLOYMENT BY SECTOR
 
June 1998
June 1999
Percent Change
Manufacturing
2,790
2,884
+3.4
Services
2,335
2,273
-2.7
Trade
2,312
2,328
+0.7
Construction
503
578
+14.9
Government 
2,079
2,026
-2.5
 
TABLE 16:
CLARK COUNTY EMPLOYMENT STATISTICS
 
June 1998
June 1999
Percent Change
Unemployment Rate
5.3%
4.5%
-15.1
Total Employed
16,380
16,560
+1.1
Total Unemployed
919
780
-15.1
Labor Force
17,299
17,340
+0.2
 
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University of Wisconsin-Stevens Point
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