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Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 

Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau

Marshfield Area
2nd Quarter 1993

Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table14 Table 15 Table 16

     A summary of this quarter's highlights is as follows. The unemployment rate in Wood County fell to 5.8 percent and total employment climbed upward by 1.6 percent. Moreover, industrial sector employment grew by an even more rapid 2.5 percent or nearly a thousand jobs. Retailers remain upbeat about the future but not to the same degree as a quarter ago. Help wanted advertising, a barometer of local labor market conditions rose by nearly 27 percent. 

     Local family financial distress, as measured by public assistance and unemployment claims made a small, but measurable, improvement over the past twelve months. However, nonresidential construction activity was off the pace of a year ago and financial statistics for the area showed little change from June 1992.
 

     Table 7 shows that Wood County employment rose in three industrial sectors and remained unchanged in two. Services, trade, and construction were the gainers for second quarter posting increases of 440, 400, and 150 respectively. However, manufacturing and government payrolls were unchanged. The Marshfield Employment Index suggests that local positions increased by about 2.4 percent. Over the years a subtle transformation has taken place in Wood County. The area has become much more service oriented. For example, service sector employment has been the fastest growing category, expanding from approximately 10,500 in 1985 to 14,500 in 1993, a gain of 38 percent.
 

     Retailer confidence is listed in Table 8. Local merchants told the CWERB that sales and store traffic were above last year's levels as indicated with marks of 64 and 61. A reading above 50 suggests improvement in economic conditions. When asked about the future, this group forecasts that sales and store traffic will be stronger than a year ago. However, the 66 and 64 levels are lower than last quarter's tally of 71 and 70. Thus, retailers remain upbeat but not as optimistic as they were last quarter. Developments in Washington, D.C. concerning the deficit reduction package may be playing a large role in influencing the thinking of local retailers.
 

     The Marshfield Help Wanted Advertising Index in Table 9 shows that local job advertising rose by 27 percent from last year. Historically, on a seasonally unadjusted basis, the index peaked in third quarter 1990 and then bottomed out in early 1992. Ever since then, the trend has been decidedly upward.

     Public assistance claims on a monthly average basis are presented in Table 10. This measure of local family distress tells us that new applications fell from 42 to 35, a 16.7 percent decline, whereas the total caseload expanded over the course of the year from 810 to 849, a change of 4.8 percent. Total caseload has been on an upward trend since first quarter 1991 when it reached a nadir of approximately 550.

     Table 11 depicts unemployment claim activity during second quarter for the area. This measure of local family financial distress is presented on a weekly average basis. Initial unemployment claims fell from 53 to 50, a change of 5.7 percent. Greater improvement was evident in total unemployment claims where a decline of 8.2 percent was registered, a fall from 134 to 123. Both initial and total claims have been steadily trending downward since late 1991.

     Residential construction figures for the Marshfield area are given in Table 12. Residential permits issued and the estimated value of new construction fell by 47.8 percent and 36.7 percent respectively. In contrast, the number of housing units and the estimated value of alteration activity climbed by 41.7 and 9.1 percent respectively. Lastly, the number of residential alteration permits was unchanged from a year ago.

     Nonresidential construction in Marshfield for second quarter 1993 is offered to the reader in Table 13. The number of permits issued totaled 15 with an estimated value of $121.7 thousand. There were 13 business alteration permits issued valued at $2.05 million. Percentage changes are not given due to the year to year volatility of investment activity.

     Financial statistics for the area show that bank deposits in our sample expanded a scant 0.6 percent or by $1.3 million from June 1992 (Table 14). Bank lending also increased but by an even lower rate, 0.2 percent or $.4 million. Once again it should be noted that bank lending is understated to the extent that local lending institutions have sold loans in the secondary market in order to replenish their local lending ability.

     Table 15 and Table 16 are included in this report in order to provide access to Clark County economic statistics, as Clark County is an important market for many Marshfield area businesses.

 
TABLE 7:
WOOD COUNTY EMPLOYMENT CHANGE BY SECTOR
 
Employment
June 1992
Employment
June 1993
Percent Change
Manufacturing
10,200

10,200

0

Services
14,210

14,650

+3.1
Trade
9,100

9,500

+4.4
Construction
1,720

1,870

+8.7

Government
4,200

4,200

0

Marshfield Employment Index
140.7

144.1

+2.4
 
TABLE 8:
RETAILER CONFIDENCE IN MARSHFIELD*
 
Index Value
March 1993
June 1993
Total Sales Compared
     to Previous Year
61
64
Store Traffic Compared
     to Previous Year
63
61
Expected Sales Three
     Months From Now
71
66
Expected Store Traffic
     Three Months From Now
70
64
100 = Substantially Better
50 = Same
0 = Substantially Worse
*Data collected by UW Marshfield-Wood County
 
TABLE 9:
HELP WANTED ADVERTISING IN MARSHFIELD
 
Index Value
1992
1993
Marshfield
(June)
(1980 = 100)
212
270
U.S.
(May)
(1967 = 100)

91

101
 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN WOOD COUNTY
 
1992
Second Quarter
(Monthly Avg.)
 1993
Second Quarter
(Monthly Avg.)
Percent
Change
New Applications

42

35

-16.7

Total Caseload

810

849

+4.8

*As of First Quarter 1986 Public Assistance Claims in Marshfield
are being compiled on a county-wide basis.
 
TABLE 11:
UNEMPLOYMENT CLAIMS IN WOOD COUNTY
 
1992
Second Quarter
(Weekly Avg.)
1993
Second Quarter
(Weekly Avg.)
Percent
Change
New Claims
53
50
-5.7
Total Claims
134
123
-8.2
 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
 
1992
Second Quarter
1993
Second Quarter
Percent Change
Residential Permits Issued
23

12

-47.8
Estimated Value of
New Homes
$1,679.6
(thousands)

$1,064.0
(thousands)

-36.7
Number of Housing Units

12

17

+41.7
Residential Alteration
Permits Issued
67

67

0
Estimated Value
of Alterations
$255.1
(thousands)

$278.2
(thousands)

+9.1
*Data collected by UW Marshfield-Wood County
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
 
1992
Second Quarter
1993
Second Quarter
Number of Permits Issued
14

15

Estimated Value of
New Structures
$360.0
(thousands)

$121.7
(thousands)

Number of Business Alteration Permits
15

13

Estimated Value
of Business Alterations
$727.5
(thousands)

$2,054.6
(thousands)

*Data collected by UW Marshfield-Wood County
 
TABLE 14:
FINANCIAL STATISTICS FOR MARSHFIELD*
 
1992
Second Quarter
(Millions)
1993
Second Quarter
(Millions)
Percent Change
Bank Deposits
$219.8

$221.1

+0.6

Bank Loans
$170.6

$171.0

+0.2
*Data collected by UW Marshfield-Wood County
 
TABLE 15:
CLARK COUNTY EMPLOYMENT BY SECTOR
 
June 1992
June 1993
Percent Change
Manufacturing
2,300
2,300
0
Services
1,940
2,020
+4.1
Trade
1,820
1,770
-2.7
Construction
290
300
+3.4
Government 
1,890
1,900
+0.5
 
TABLE 16:
CLARK COUNTY EMPLOYMENT STATISTICS
 
June 1992
June 1993
Percent Change
Unemployment Rate
6.6%
8.6%
+30.3
Total Employed
13,700
13,100
-4.4
Total Unemployed
960
1,240
+29.2
Labor Force
14,700
14,400
-2.0
 
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University of Wisconsin-Stevens Point
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