a
 
Central Wisconsin Economic Research Bureau
WI.gif (1017 bytes)
Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 

Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau

Marshfield Area
2nd Quarter 1992

Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table14 Table 15 Table 16

     The second quarter 1992 results for the Marshfield area economy were a pleasant surprise. The unemployment rate remains at a low level, total employment is higher than last year by nearly 5 percent, industrial sector jobs grew by 1020, and the Marshfield employment index increased by 3.1 percent. Furthermore, retailers are optimistic with regard to future sales, help wanted advertising remains stable, local indicators of family financial distress have moderated, and residential construction is booming in the local area. 

     Wood County employment by industrial sector is presented in Table 7. Services and government posted gains of 1030 and 200, respectively since a year ago and manufacturing employment was unchanged at 10,600. However, trade and construction payrolls registered small decreases of 200 and 10. Overall, in June 1992, Wood County had 1020 more people employed than in June 1991, an increase of 2.5 percent. For Marshfield the CWERB estimates, by the use of its employment index, that employment has risen by approximately 3 percent from last year's figure. 

     Concerning the sentiments of local merchants with regard to the health of the local economy, see Table 8. This panel told the CWERB that store traffic and sales were marginally improved over twelve month earlier. The level of optimism expressed for each of these questions was about the same as in March 1992. When queried about the future, this group of local merchants believes that traffic and sales will exceed the amounts of a year ago. The level of optimism expressed was somewhat lower for expected sales than last month. However, store traffic is forecasted by this group to be stronger than what was predicted in March. 

     Help wanted advertising at the national level remains in the doldrums (Table 9). The national index level of 91 is lower than the base year level of 1967. Simply stated, there are fewer jobs being advertising nationally than in 1967. Closer to home, the Marshfield index for June shows a level of 212. Even though it's virtually unchanged from a year ago, the index tells us that there still are 2.12 jobs being advertised for every one job in 1980. 

     Public assistance and unemployment claim data are presented in Table 10 and Table 11. New public assistance claims on a monthly average basis fell from 46 to 42, a decline of 8.7 percent, while the total caseload expanded from 615 to 810, an increase of 31.7 percent from a year ago. With regard to unemployment claims in Marshfield, initial claims on a weekly average basis fell from 75 to 33, a decline of 29.3 percent. Further, total unemployment claims contracted from 162 to 134 or 17.3 percent from second quarter 1991. In summary, the measures of local family distress have demonstrated improvement over the course of the year. 

     A bright spot for the local area is residential construction (Table 12). All categories of activity were well above the totals established in 1991. Residential permits issued, estimated value of new homes, the number of units, residential alteration permits and their estimated value increased 53, 31, 117, 13 and 35 percent respectively. Low interest rates, the availability of land, and a healthy local economy have all contributed to this situation. 

     Nonresidential construction, as alluded to in earlier reports, tends to be dominated by very large and singular projects. As a result this kind of activity is highly variable from period to period, thus percentage changes are not given in Table 13. In general this quarter's results are in line with those of past periods. Please see Table 13. 

     Financial activity in the area is presented by Table 14. Bank deposits remained virtually unchanged rising by only 0.4 percent. This measure of local liquidity rose by just $800 thousand from a year ago. One possible explanation is that people could be taking their funds from maturing CD's and placing them into other financial instruments, e.g. mutual funds, in order to gain higher rates of return. Bank lending was higher by $2 million over last year, gain of 1.24. The amount of new lending is probably understated to the extent that banks have sold mortgages in the aftermarket. 

     Table 15 and Table 16 provide important and useful information on the Clark County economy. This data is given because Clark County represents an important market for local businesses.

 
TABLE 7:
WOOD COUNTY EMPLOYMENT CHANGE BY SECTOR
 
Employment
June 1991
Employment
June 1992
Percent Change
Manufacturing
10,600

10,600

0

Services
15,100

16,130

+6.8
Trade
8,600

8,400

-2.3
Construction
1,530

1,520

-0.7

Government
4,200

4,400

+4.8

Marshfield Employment Index
143.9

148.3

+3.1
 
TABLE 8:
RETAILER CONFIDENCE IN MARSHFIELD*
 
Index Value
March 1992
June 1992
Total Sales Compared
     to Previous Year
58
57
Store Traffic Compared
     to Previous Year
61
64
Expected Sales Three
     Months From Now
67
63
Expected Store Traffic
     Three Months From Now
64
70
100 = Substantially Better
50 = Same
0 = Substantially Worse
*Data collected by UW Marshfield-Wood County
 
TABLE 9:
HELP WANTED ADVERTISING IN MARSHFIELD
 
Index Value
1991
1992
Marshfield
(June)
(1980 = 100)
215

212

U.S.
(May)
(1967 = 100)

94

91

 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN WOOD COUNTY
 
1991
Second Quarter
(Monthly Avg.)
 1992
Second Quarter
(Monthly Avg.)
Percent
Change
New Applications

46

42

-8.7

Total Caseload

615

810

+31.7

*As of First Quarter 1986 Public Assistance Claims in Marshfield
are being compiled on a county-wide basis.
 
TABLE 11:
UNEMPLOYMENT CLAIMS IN WOOD COUNTY
 
1991
Second Quarter
(Weekly Avg.)
1992
Second Quarter
(Weekly Avg.)
Percent
Change
New Claims
75

53

-29.3
Total Claims
162

134

-17.3
 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
 
1991
Second Quarter
1992
Second Quarter
Percent Change
Residential Permits Issued
15

23

+53.3
Estimated Value of
New Homes
$1,286.3
(thousands)

$1,679.6
(thousands)

+30.6
Number of Housing Units

12

26

+116.7
Residential Alteration
Permits Issued
67

76

+13.4
Estimated Value
of Alterations
$255.1
(thousands)

$343.6
(thousands)

+34.7
*Data collected by UW Marshfield-Wood County
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
 
1991
Second Quarter
1992
Second Quarter
Number of Permits Issued
18

14

Estimated Value of
New Structures
$3,958.3
(thousands)

$360.0
(thousands)

Number of Business Alteration Permits
15

15

Estimated Value
of Business Alterations
$1,028.6
(thousands)

$727.5
(thousands)

*Data collected by UW Marshfield-Wood County
 
TABLE 14:
FINANCIAL STATISTICS FOR MARSHFIELD*
 
1991
Second Quarter
(Millions)
1992
Second Quarter
(Millions)
Percent Change
Bank Deposits
$219.0

$219.8

+0.4

Bank Loans
$168.6

$170.6

+1.2
*Data collected by UW Marshfield-Wood County
 
TABLE 15:
CLARK COUNTY EMPLOYMENT BY SECTOR
 
June 1991
June 1992
Percent Change
Manufacturing
2,100
2,100
0
Services
1,870
1,970
+5.3
Trade
1,950
1,980
+1.5
Construction
300
310
+3.3
Government 
1,840
1,820
-1.1
 
TABLE 16:
CLARK COUNTY EMPLOYMENT STATISTICS
 
June 1991
June 1992
Percent Change
Unemployment Rate
7.6%
6.4%
-15.8
Total Employed
13,400
14,300
+6.7
Total Unemployed
1,100
1,000
-9.1
Labor Force
14,500
15,300
+5.5
 
Back to 2nd Quarter Report

CWERB Home Page

 

E-mail DBE  Phone: (715) 346-2728  Fax: (715) 346-4215  Webmaster
University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481