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Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 

Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau

Marshfield Area
2nd Quarter 1991

Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table14 Table 15 Table 16

     The Marshfield area economy is experiencing first hand the effect of the national recession. Fortunately the basic soundness of the area economy has prevented it from being influenced to same degree as other parts of the country. On the bright side of things, total employment in the county is above last year's record mark and nonresidential construction is quite strong. However, the totality of this quarter's results suggests the local economy is going through a somewhat difficult period of transition where employers and workers alike are being faced with the effects of a contraction in national demand. To be more specific, the unemployment rate, while low historically, is on an upward trend. Public assistance and unemployment claims data are well above last year's levels. Residential construction and the rate of expansion in lending and borrowing are lagging the more impressive pace of a year ago. 

     Wood County employment expanded by 290 jobs or 1.3 percent from twelve months ago ‑ good news for the area, considering the recession that is plaguing other regions of the country (Table 7). The service and trade sectors reached all‑time record levels, 14,170 and 9,100 respectively. Only manufacturing and construction, two sectors that are very sensitive to business cycle fluctuations, experienced any decline. The CWERB's Marshfield Employment Index indicates that employment in the local area contracted by approximately 0.4 percent. Thus, the closing down of some local employers has put a damper on this quarter's employment report. 

     The retailer confidence survey in Table 8 shows that local merchants believe that store traffic and sales this quarter are at about the same level as one year ago. Please note that the combined readings for the two categories is the least positive since the CWERB began conducting the poll. However, this group believes that activity will most definitely accelerate in the autumn. Consumer spending on retail items has increased at the national level so it will be interesting to see if this translates into additional retail sales in the local area. 

     For the second consecutive quarter help wanted advertising is lower than twelve months ago Table 9. The index reading of 215 represents a decline of 25 percent from the 286 mark of last June. This measure of local labor market conditions tells the interested reader that 2.15 jobs are being advertised for each 1.0 jobs in 1980. But in June 1990 there were 2.86 openings being advertised for each position in 1980. Thus while the index remains well above the 1980 benchmark, a slight deterioration in the local labor market is evident. 

     Further evidence of a softening of the local economy is presented in Table 10 and Table 11. These complimentary indicators of local family financial distress are consistent this quarter. Both tables show that the level of distress has risen from last year. For example, new public assistance claims on a monthly average basis rose from 31 to 40, a 48.4 percent increase. The number of total applications increased from 582 to 615 per month, up 5.7 percent. More dramatic changes were seen in the unemployment claim data. Initial claims on a weekly average basis surged from 37 to 75 or a 102.7 percent rise. Likewise, total unemployment claims data jumped upward by 80.0 percent and the number of initial claims rose from 90 to 162. Clearly the local layoffs that have occurred due to the closing of a local manufacturer are having an impact on the local economic situation. 

     When compared to second quarter 1990 residential construction in Marshfield was lower in each and every category (Table 12). The number of permits issued, the estimated value of new construction, the number of housing units, residential alteration permits issued, and the estimated value of residential alterations were significantly below last year's very robust figures. The number of permits issued declined by nearly 50 percent, falling from 28 to 15. Similarly the number of housing units constructed dipped from 37 to 12 when compared to second quarter 1990. To be sure, economic factors play a role in this situation, but we should not forget that other variables like population growth and the quantity and quality of existing housing stock are also major determinants of construction activity. 

     Good news emanates from the nonresidential construction figures in Table 13. The totals for this quarter reveal this to be one of the strongest periods since the CWERB has tracked the local situation. The number of permits for new nonresidential construction reached 18 and the estimated total value was $4,000,000. This uplifting story does not end with new construction. The number of alteration permits was at a very respectable 15 with an estimated value of over $1,000,000. Thus, the local capital stock has or will have a number of sizeable additions. 

     Local financial statistics are presented in Table 14. Bank deposits grew more slowly than in past quarters when they increased from $217.3 to $219.0 million or by 0.8 percent. When inflation is considered, the real value or purchasing power of the deposits declined from a year ago. Likewise, bank lending grew by $3.4 million in this sample for a very modest 2.1 percent rate of growth. Once again if inflation is considered, the real value of loans declined over the past twelve months. 

     Table 15 and Table 16 present economic data for Clark County. This rural, primarily agricultural county is an important trade area for Marshfield business and its health and well‑being have a direct impact on The local economy of Marshfield.

 
TABLE 7:
WOOD COUNTY EMPLOYMENT CHANGE BY SECTOR
 
Employment
June 1990
Employment
June 1991
Percent Change
Manufacturing
10,700

10,300

-3.7

Services
13,870

14,170

+2.2
Trade
8,900

9,100

+2.2
Construction
1,600

1,490

-6.9

Government
3,900

4,400

+12.8

Marshfield Employment Index
141.4

140.9

-0.4
 
TABLE 8:
RETAILER CONFIDENCE IN MARSHFIELD*
 
Index Value
March 1991
June 1991
Total Sales Compared
     to Previous Year
60
52
Store Traffic Compared
     to Previous Year
60
50
Expected Sales Three
     Months From Now
65
67
Expected Store Traffic
     Three Months From Now
64
65
100 = Substantially Better
50 = Same
0 = Substantially Worse
*Data collected by UW Marshfield-Wood County
 
TABLE 9:
HELP WANTED ADVERTISING IN MARSHFIELD
 
Index Value
1990
1991
Marshfield
(June)
(1980 = 100)
286

215

U.S.
(May)
(1967 = 100)

137

94

 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN WOOD COUNTY
 
1990
Second Quarter
(Monthly Avg.)
 1991
Second Quarter
(Monthly Avg.)
Percent
Change
New Applications

31

46

+48.4

Total Caseload

582

615

+5.7

*As of First Quarter 1986 Public Assistance Claims in Marshfield
are being compiled on a county-wide basis.
 
TABLE 11:
UNEMPLOYMENT CLAIMS IN WOOD COUNTY
 
1990
Second Quarter
(Weekly Avg.)
1991
Second Quarter
(Weekly Avg.)
Percent
Change
New Claims
37

75

+102.7
Total Claims
90

162

+80.0
 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
 
1990
Second Quarter
1991
Second Quarter
Percent Change
Residential Permits Issued
28

15

-46.4
Estimated Value of
New Homes
$1,986.6
(thousands)

$1,286.3
(thousands)

-35.3
Number of Housing Units

37

12

-67.6
Residential Alteration
Permits Issued
77

67

-13.0
Estimated Value
of Alterations
$258.8
(thousands)

$255.1
(thousands)

-1.4
*Data collected by UW Marshfield-Wood County
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
 
1990
Second Quarter
1991
Second Quarter
Number of Permits Issued
2

18

Estimated Value of
New Structures
$92.0
(thousands)

$3,958.3
(thousands)

Number of Business Alteration Permits
12

15

Estimated Value
of Business Alterations
$1,038.1
(thousands)

$1,028.6
(thousands)

*Data collected by UW Marshfield-Wood County
 
TABLE 14:
FINANCIAL STATISTICS FOR MARSHFIELD*
 
1990
Second Quarter
(Millions)
1991
Second Quarter
(Millions)
Percent Change
Bank Deposits
$217.3

$219.8

+0.8

Bank Loans
$165.2

$168.6

+2.1
*Data collected by UW Marshfield-Wood County
 
TABLE 15:
CLARK COUNTY EMPLOYMENT BY SECTOR
 
June 1990
June 1991
Percent Change
Manufacturing
2,100
2,200
+4.8
Services
1,810
1,930
+6.6
Trade
1,800
1,960
+8.9
Construction
300
430
+43.3
Government 
1,850
1,970
+6.5
 
TABLE 16:
CLARK COUNTY EMPLOYMENT STATISTICS
 
June 1990
June 1991
Percent Change
Unemployment Rate
5.4%
6.9%
+27.8
Total Employed
13,400
15,500
+15.7
Total Unemployed
770
1,140
+48.1
Labor Force
14,100
16,700
+18.4
 
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