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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Stevens Point Area
2nd Quarter 1989

 
Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14
 

     The Stevens Point area economy continued to grow during 2nd quarter 1989. Total employment grew to 32.9 thousand, an increase of nearly 4.5 percent. Further, the relatively high-paying manufacturing sector added nearly 200 jobs during the last year. Much strength was evident in nearly all indicators of past and future performance. One of the more exceptional pieces of information comes from the nonresidential construction scene. Building activity of this type was at record levels due principally to a major expansion at Consolidated Papers.

     Portage County is the number one producer of vegetables in the state. Thus a rebound in the agricultural sector from the drought of last year would provide a major boost to the local economy. As of press time, early summer rains seem to have assured a substantial improvement in local farm sector conditions.

     Table 7 presents the nonfarm employment situation by major sector. Manufacturing posted a 200 position gain, up 4.0 percent from a year ago. Manufacturing employment stands at an all-time high for second quarter.

     Nonresidential construction has stimulated a 15 percent increase in construction employment, and government payrolls expanded by nearly 200 positions. Trade employment showed an unexpectedly large decline over June of 1988. However, these figures will most probably be subject to reevaluation by the Wisconsin Department of Labor and Human Relations. Finally, service sector employment was virtually unchanged from a year ago.

     Retail trade conditions are gauged by a survey of local merchants. (Table 8) The CWERB poll indicates that total sales and store traffic were somewhat better than the previous year at this time. With regard to future sales and store traffic matters should be moderately better in the quarter ahead. Retail activity is an important indicator of economic vitality because changes in this sector reflect the overall health of an economy.

     The help wanted advertising index (Table 9) is a measure of labor market conditions. The index shows that nearly three jobs are being advertised in the local newspaper in 1989 for everyone job advertised in 1980. From a year ago, the index has increased by nearly 40 percent and now stands at a record level for this time of year. Thus, it can be concluded that local payrolls should continue to grow. The purpose of this newspaper-based index is not to count all new jobs being offered in a community, but rather to capture the overall trend.

     Tables 10 and 11 measure local family financial distress. New public assistance claims in the county rose by 7.2 percent from a monthly average of 97 claims to 104 claims. Monthly average total caseload fell nearly 19 percent from 1726 to 1401 cases over the past year. With regard to new and total unemployment claims, matters were virtually unchanged from a year ago. Thus, a small percentage of the population continues to experience difficulty even during this period of increasing prosperity.

     After several years of exceptional growth and expansion, local residential construction activity has slowed. (Table 12) Permits issued, the estimated value of new homes, the number of housing units, and the estimated value of residential alterations were all sharply lower than a year ago. This is the second consecutive quarter of contraction in this sector. The satiation of pent-up housing demand over the past several years and escalating prices have played important roles in the slackening of residential construction.

     In contrast, nonresidential construction activity was very strong. Table 13 shows that nearly every category is much above last year's levels. From a historical perspective, the number of permits, estimated value of new structures, and the number of business alteration permits issued reached record highs, regardless of the time of year. The decision to build or expand a business is primarily a function of expected profitability; therefore, these decisions can the considered an expression of optimism about the future.

     Table 14 presents local financial data. Bank deposits jumped by nearly $25 million or 9 percent. Lending activity was even stronger as evidenced by a $35.6 million increase in outstanding loans for a gain of 19.1 percent. The statistics may be biased upwards due to monies being temporarily transferred from one institution and/or region to another. Thus, caution should be exercised when interpreting the numbers.

 
TABLE 7:
PORTAGE COUNTY EMPLOYMENT CHANGE BY SECTOR
 
Employment
June 1988
Employment
June 1989
Percent
Change
Manufacturing
5,000
5,200

+4.4

Services
9,710
9,680
-0.3
Trade
6,400
5,900

-7.8

Construction
790

910

+15.2
Government
4,200
4,400
+4.8
 
TABLE 8:
RETAILER CONFIDENCE IN STEVENS POINT-PLOVER AREA
                                        
Index Value
March 1989
June 1989
Total Sales Compared
to Previous Year
57
60
Store Traffic Compared
to Previous Year
53
54
Expected Sales Three
Months From Now
67
58
Expected Store Traffic
Three Months From Now
64
61
100 = Substantially Better
50 = Same
0 = Substantially Worse
 
TABLE 9:
HELP WANTED ADVERTISING IN PORTAGE COUNTY
                                
Index Value
1988
1989
Stevens Point
(June)
(1980 = 100)
211

296

U.S.
(May)
(1967 = 100)
160

154

 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN PORTAGE COUNTY
 
1988
Second Quarter
(Monthly Avg.)
1989
Second Quarter
(Monthly Avg.)
Percent Change
New Applications
97

104

+7.2
Total Caseload

1,726

1,401

-18.8

*As of First Quarter 1986 Public Assistance Claims in Marshfield
are being compiled on a county-wide basis.
 
TABLE 11:
UNEMPLOYMENT CLAIMS IN PORTAGE COUNTY
 
1988
Second Quarter
1989
Second Quarter
Percent Change
New Claims
526

529

+0.6
Total Claims
1336

1341

+0.4
 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN STEVENS POINT-PLOVER AREA*
 
1988
Second Quarter
1989
Second Quarter
Percent Change
Residential Permits Issued
94

71

-24.5
Estimated Value of
New Homes
$7,570.3
(thousands)

$6,461.1
(thousands)

-14.7
Number of Housing Units

185

121

-34.6
Residential Alteration
Permits Issued
243

285

+17.3
Estimated Value
of Alterations
$1,188.8
(thousands)

$937.9
(thousands)

-21.1
*Includes Stevens Point, Village of Plover, and the Towns of Hull, Stockton, Sharon, and Plover.
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN STEVENS POINT-PLOVER AREA*
 
1988
Second Quarter
1989
Second Quarter
Number of Permits Issued
6

17

Estimated Value of 
New Structures

$1,158.2
(thousands)

$12,072.6
(thousands)

Number of Business Alteration Permits

38

72

Estimated Value 
of Business Alterations

$5,810.1
(thousands)

$974.0
(thousands)

*Includes Stevens Point, Village of Plover, and the Towns of Hull, Stockton, Sharon, and Plover.
 
TABLE 14:
FINANCIAL STATISTICS FOR PORTAGE COUNTY
 
1988
Second Quarter
(Millions)
1989
Second Quarter
(Millions)
Percent Change
Bank Deposits
$263.7

$287.5

+9.0
Bank Loans
$181.3

$215.9

+19.1
 
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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481