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Marathon, Portage
and Wood
Counties
make up the Central Wisconsin region for the
purposes of this report. Tables 2-6 give evidence on the performance of the
regional economy by providing information on overall employment, employment by
sector and industry, and the expectations of corporate executives. "
The unemployment rate (seasonally unadjusted) can be seen for each Central
Wisconsin county, Wisconsin and the nation
in Table 2. The regional unemployment rate has dropped
significantly since June of 1983, falling from 9.8% to 8.3%. However, the state
and the nation have both eased considerably more over the past year, registering
June rates of 7.1% and 7.4% respectively.
Marathon
County continues to post
the highest unemployment rate in the region at 8.7%. This is primarily due to
the severity of the 1981-82 recession in the county. The region's comparatively
high unemployment rate indicates that labor markets are not yet tight. Partially
accounting for this relative slack in the regional labor market is the fact that
Central Wisconsin employment is highly sensitive to seasonal
patterns because of the important agriculture and tourism industries. The
implication is that regional unemployment declines are likely to be more
pronounced than those occurring in the state and nation in the coming months.
Turning to employment changes (Table 3),
Central Wisconsin stacks up better against the state and national
figures. Economic expansion has clearly prevailed in the region over the past
year, with payrolls rising 5.4%. Comparable Wisconsin
and U.S. figures
read 3.4% and 4.9% respectively. The surprisingly low figure for the state
indicates that the expansion has not been as strong as declines in the
unemployment rate would suggest. On the other hand, the opposite holds true for
Central Wisconsin; the region has been providing jobs at a healthy
pace over the past year.
Breaking regional employment changes into major sectors indicates that the
expansion is broad based (Table 4). Solid gains show up in
trade, services and construction. The rise in manufacturing employment is far
more moderate than registered in the two preceding reports. This is a sign of a
maturing expansion. Manufacturing tends to lead economic activity in the early
stages of an upswing. As the expansion develops, the less volatile service and
trade sectors begin adding to payrolls. The Central
Wisconsin expansion has now entered this second phase.
Two of Central Wisconsin's key industries have
added no new jobs in the past year (Table 5). The food
processing industry, slowed by layoffs in Portage County and the stable
financial services industry remain essentially even with year earlier employment
levels. Lumber and wood products continue to stand out among major
Central Wisconsin industries. The industry added 700 jobs in the
second quarter. The paper products industry has also contributed substantially
to employment in the expansion. However, second quarter employment gains in
paper production were slight.
Expectations of executives at Central Wisconsin's
major firms shows a clear downward trend from the March 1984 level (Table
6). This is not surprising. Corporate executives, having witnessed many
business cycles, are well aware that the first quarter 1984 pace could not be
maintained over any appreciable period. The magnitude of the decline in the
index value is somewhat disturbing, however. Business executives perceive recent
national and local conditions as improving but at a much slower rate than three
months earlier. Expectations of future national and local conditions are also
well below the March level but remain mildly positive. Finally, the largest drop
occurred in expectations of industry conditions. This category declined from a
heady 84 to an index reading of 62, a level consistent with national and local
conditions.
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