Central Wisconsin Economic Research Bureau
WI.gif (1017 bytes)
Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D. 
Director, Central Wisconsin Economic Research Bureau
 

Marshfield Area
2nd Quarter 2008

Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Figure 7 Figure 8
Figure 9
Figure 10 Table 14 Table 15 Figure 11 Figure 12 Figure 13 Figure 14

     A summary of the Marshfield results is as follows.  Total nonfarm employment rose by approximately 1.0 percent.  Retailer confidence about the future direction of store sales and traffic remains glum.  Help wanted advertising has picked up over the past twelve months.  However, unemployment claims in the county have risen substantially over the same period.  Surprisingly, construction activity is generally above the levels of 2007.

     Wood County industrial sector employment is presented in Table 7.  The national economy has lost hundreds of thousands of jobs since last year.  However, employment in Wood County expanded by approximately 1.0 percent during the same period.  Wood County employment sectors that experienced growth were transportation & utilities, education & health services, leisure & hospitality, and information & business services.  Sectors that declined in employment were construction & natural resources, manufacturing, trade, financial activity, and government.  The decline of 500 positions in manufacturing was the most negative aspect of the results.

      The CWERB survey of local merchants is given in Table 8.  This group believes total sales were slightly ahead of last year’s pace, but store traffic was perceived to be about the same as a year ago.  When they were asked about the future they indicated that sales and store traffic compared to a year ago at the same time would be lower for their establishment.

      Help wanted advertising is displayed in Table 9 for the Marshfield area.  Economists use help wanted advertising as a barometer of future labor market conditions.  The index rose from 86 to 92 over the past twelve months, a 7 percent increase in local advertising.  The U.S. index, however, fell from 27 to 17 over the past twelve months, a decline of 37 percent.  It is widely understood that web based job advertising has been displacing newspaper help wanted advertising.  But most economists still believe that help wanted advertising serves a useful role in forecasting labor market conditions. 

     Table 10 and Table 11 give the reader insight into the amount of family financial distress being experienced in the county.  Public assistance claims in Marshfield were virtually unchanged from a year ago, declining from 79 to 78.  However, unemployment claims data on a county wide basis shows that new unemployment claims rose from 212 to 251 or by 18.4 percent.  Likewise, total claims climbed from 1,339 to 1,499 or by 11.9 percent.  This strongly suggests that layoffs in the southern part of Wood County are having a huge influence on the numbers. 

     Table 12 shows that residential construction in second quarter 2008 was substantially above the total for 2007.  The number of new residential permits increased from 2 to 9 and the estimated value of the construction rose from $585 thousand to $2.3 million dollars.  The number of residential alteration permits also increased.  The number of permits went from 43 to 56.  However, the estimated value of the alteration activity actually declined from $1.5 million to $474 thousand. 

     The nonresidential construction figures are presented in Table 13 without percentage changes.  Due to the large scale nature of these projects the number can be very volatile thus reducing the value of presenting percentage changes.  The number of permits rose from 1 to 4 over the course of the year.  The estimated value of the new permits climbed from $300 thousand to $1.7 million.  Business alteration permits fell from 29 to 23 and the value of the alteration activity rose from $4.8 million to $5.6 million.  In sum, nonresidential construction activity in the Marshfield area was stronger this year when it is compared to last year’s totals.

     Table 14 and Table15 present Clark County economic data.  Clark County’s total nonfarm employment grew by 3.9 percent from June 2007 to June 2008.  Total employment in Clark is estimated to have expanded by 5.2 percent over the same time frame.  In addition, the unemployment rate fell from 5.4 percent to 4.8 percent.  By in large the June 2007 to June 2008 time frame was a period of expansion for Clark County. 

 
 
TABLE 7:
WOOD COUNTY EMPLOYMENT CHANGE BY SECTOR
 

Employment
June 2007 (Thousands)

Employment
June 2008 (Thousands)

Percent Change

Total Nonfarm 43.6 44.0 +1.0
Total Private 38.2 38.7 +1.4
Construction & Natural Resources 1.9 1.4 -28.4
Manufacturing 6.3 5.8 -8.7
Trade 5.5 5.3 -3.1
Transportation & Utilities 3.9 4.0 +1.6
Financial Activities 1.2 1.2 -2.6
Education & Health Services 10.8 11.7 +8.4
Leisure & Hospitality 3.3 3.3 +1.0
Information & Business Services 5.4 6.1 +13.7
Total Government 5.4 5.3 -1.9

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TABLE 8:
RETAILER CONFIDENCE IN MARSHFIELD*
 
Index Value
March 2008 June 2008
Total Sales Compared
     to Previous Year

46

59

Store Traffic Compared
     to Previous Year

40

50

Expected Sales Three
     Months From Now
46

45

Expected Store Traffic
     Three Months From Now
42

45

100 = Substantially Better
50 = Same
0 = Substantially Worse
*Data collected by UW Marshfield-Wood County
 
TABLE 9:
HELP WANTED ADVERTISING IN MARSHFIELD
 
Index Value
2007 2008
Marshfield
(June)
(1980 = 100)
86

92

U.S.
(May)
(1987 = 100)
27 17
 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN WOOD COUNTY
  2007
Second Quarter
(Monthly Avg.)
2008
Second Quarter
(Monthly Avg.)
Percent
Change
Total Caseload

79

78

-1.3

 
TABLE 11:
UNEMPLOYMENT CLAIMS IN WOOD COUNTY
  2007
Second Quarter
(Weekly Avg.)
2008
Second Quarter
(Weekly Avg.)
Percent
Change
New Claims

212

251

-18.4

Total Claims

1339

1499

+11.9

 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
  2007
Second Quarter
2008
Second Quarter
Percent Change
Residential Permits Issued 2 9 +350.0
Estimated Value of
New Homes
$585.0
(thousands)
$2,346.2
(thousands)
+301.1
Number of Housing Units

2

9

+350.0
Residential Alteration
Permits Issued

43

56

+30.2

Estimated Value
of Alterations
$1,492.5
(thousands)
$474.0
(thousands)

-68.2

*Data collected by UW Marshfield-Wood County
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
  2007
Second Quarter
2008
Second Quarter
Number of Permits Issued

1

4

Estimated Value of
New Structures
$300.0
(thousands)
$1,735.0
(thousands)
Number of Business Alteration Permits

29

23

Estimated Value
of Business Alterations
$4,846.6
(thousands)
$5,575.7
(thousands)
*Data collected by UW Marshfield-Wood County
 
 
FIGURE 7:
 
 

FIGURE 8:

 

FIGURE 9:

 

FIGURE 10:

 

 

 

TABLE 14:
CLARK COUNTY EMPLOYMENT BY SECTOR

 

Employment
June 2007 (Thousands)

Employment
June 2008(Thousands)

Percent Change

Total Nonfarm 11.5 11.9 +3.9
Total Private 9.5 10.1 +5.9
Construction & Natural Resources 0.8 0.6 -20.8
Manufacturing 3.2 3.4 +5.5
Trade 1.7 1.6 -4.8
Transportation & Utilities 0.6 0.7 +15.8
Financial Activities 0.3 0.3 -10.0
Education & Health Services 1.6 1.9 +16.0
Leisure & Hospitality 0.6 0.6 -0.3
Information & Business Services 0.8 1.0 +26.5
Total Government 2.0 1.9 -5.7
 

TABLE 15:
CLARK COUNTY EMPLOYMENT STATISTICS

  June 2007 June 2008
Percent Change
Unemployment Rate

5.4%

4.8%

-11.3

Total Employed

17,737

18,657

+5.2

Total Unemployed

1,014

940

-7.3

Labor Force

18,751

19,597

+4.5

 

FIGURE 11:

 

FIGURE 12:

 

FIGURE 13:

 

FIGURE 14:

 

 

 

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University of Wisconsin-Stevens Point
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