Central Wisconsin Economic Research Bureau

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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 

Randy F. Cray, Ph.D.

Director, Central Wisconsin Economic Research Bureau

Central Wisconsin
2nd Quarter 2008
 

Table 2 Table 3 Table 4 Table 5 Table 6 Figure 1 Figure 2 Figure 3 Figure 4 Figure 5 Figure 6

     The unemployment rates are generally lower in Central Wisconsin compared to a year ago.  In addition, total employment, whether measured by the survey of households or measured from employer payroll records, indicates an expansion in the number of jobs.  Sales tax collections, however, were well off the pace of a year ago.  This is especially true if the numbers are adjusted for inflation.  Finally, regional business executives believe the economy is much weaker than it was a year ago. 

     The CWERB Table 2 shows that unemployment rates for second quarter 2008 were lower than in second quarter 2007.  The unemployment rate fell from 4.9 to 4.8 percent in Marathon County, from 5.3 to 5.1 percent in Portage County, and 6.1 to 5.6 percent in Wood County.  This comes as a pleasant surprise.  Moreover, Wisconsin’s unemployment rate contracted from 5.3 to 4.9 percent.  The national unemployment rate, however, rose sharply from 4.7 to 5.7 percent.  It is clear that the local area economy has held up well when compared to the nation.

 

     Additional good news comes from Table 3.  Total employment in Central Wisconsin is estimated to have grown from 149.8 to 150.3 thousand over the past twelve months, a small, but respectable 0.3 percent change.  Given the weakness of the national economy any gains in employment are to be appreciated.  From second quarter of last year Wisconsin added about 14 thousand people to its payrolls, meanwhile the U.S. lost approximately 308 thousand jobs. 

 

     The state of Wisconsin also estimates employment by collecting data from business establishments and government units.  Over the past twelve months nonfarm employment in Central Wisconsin grew by a small but positive 0.3 percent (Table 4).  Sectors of the economy experiencing growth were financial activities, education & health services, leisure & hospitality, and information & business services.  However, other sectors like construction & natural resources, manufacturing, trade, transportation & utilities, and total government lost employment.

 

     County sales tax data are used to judge the strength of the local economic scene.  Collections in Portage County declined by approximately 7.9 percent since second quarter 2007 (Table 5).  Likewise Wood County sales tax collections are estimated to have declined by 9.5 percent for the period.  Marathon County collections were up by a scant 0.6 percent.  Given that the inflation rate for the past twelve months was 5.0 percent, the real inflation adjusted collections for all three counties are much weaker than what they first appear.  In sum, retail economic activity may have been fairly weak when compared to a year ago. 

 

     The CWERB survey of business executives is presented in Table 6.  This group believes that recent changes in economic conditions, whether of the national or local level, have deteriorated from a year ago.  They were somewhat more upbeat about future economic conditions at the nation level, local level, and for their particular industry.  In other words they felt that economic matters would not become appreciably worse and that the economy was beginning to stabilize. 

 
TABLE 2:
UNEMPLOYMENT IN CENTRAL WISCONSIN
 
Unemployment Rate
June 2007
Unemployment Rate
June 2008
Percent
Change
Portage 5.3%

5.1%

-3.9

City of Stevens Point 6.4% 6.5% +1.6
Marathon 4.9%

4.8%

-0.9
Wood

6.1%

5.6% -7.1
Central Wisconsin 5.3% 5.1% -3.8
Wisconsin 5.3% 4.9% -6.7
United States

4.7%

5.7%

+21.4

TABLE 3:
EMPLOYMENT IN CENTRAL WISCONSIN
 
Total Employment
June 2007
(Thousands)
Total Employment
June 2008
(Thousands)
Percent
Change
Portage

38.9

40.1

+3.2

City of Stevens Point 13.6 13.9 +2.9
Marathon

72.9

71.7

-1.7

Wood

38.0

38.5

+1.3

Central Wisconsin

149.8

150.3

+0.3

Wisconsin

2,965.4

2,979.3

+0.5

United States

146,957 

146,649

-0.2

TABLE 4:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR
 

Employment
June 2007 (Thousands)

Employment
June 2008 (Thousands)

Percent Change

Total Nonfarm 154.0 154.5 +0.3
Total Private 135.7 136.4 +0.5
Construction & Natural Resources 6.7 5.9 -11.5
Manufacturing 28.8 27.4 -4.8
Trade 25.3 24.5 -3.1
Transportation & Utilities 8.3 8.1 -2.2
Financial Activities 11.6 12.0 +3.8
Education & Health Services 23.2 24.2 +4.4
Leisure & Hospitality 13.2 14.0 +6.4
Information & Business Services 18.8 20.1 +6.9
Total Government 18.3 18.1 -1.1

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TABLE 5:
COUNTY SALES TAX DISTRIBUTION

  2007 Sales Tax
Second Quarter
(Thousands)
2008 Sales Tax
Second Quarter
(Thousands)
Percent
Change
Portage County $1,301.3 $1,198.3 -7.9
Marathon County $2,674.8 $2,692.0 +0.6
Wood County $1,289.2 $1,166.9 -9.5
TABLE 6:
BUSINESS CONFIDENCE IN CENTRAL WISCONSIN
 
Index Value

March 2008

June 2008
Recent Change in
National Economic Conditions

26

30

Recent Change in
Local Economic Conditions
29 32
Expected Change in
National Economic Conditions
50 50
Expected Change in
Local Economic Conditions
46

47

Expected Change in
Industry Conditions
51 50

100 = Substantially Better                50 = Same                  0 = Substantially Worse

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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481