Central Wisconsin Economic Research Bureau
WI.gif (1017 bytes)
Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
Director, Central Wisconsin Economic Research Bureau
 

Marshfield Area
2nd Quarter 2007

          Table 7  Table 8  Table 9  Table 10  Table 11 Table 12  Table 13  Table 14 Table15 Figure 7 Figure 8  Figure 9 Figure 10 Figure 11 Figure 12 Figure 13 Figure 14

 

     The economic results for second quarter for Wood County are as follows:  Wood County industrial sector employment fell by 0.2 percent; local merchants believe that store traffic and sales are slightly off the pace of a year ago; help wanted advertising is marginally lower than a year ago; local family financial distress has remained stable over the past twelve months; generally speaking construction activity in the area was weaker than in past periods; and Clark County data suggests it is experiencing significant employment growth. 

     Industrial sector employment is presented in Table 7.  Total nonfarm employment contracted by 100 positions or by about 0.2 percent from a year ago.  The downturn in employment can be contributed to the 800 jobs lost in manufacturing and the 400 jobs lost in trade.  If not for those sectors overall employment would have risen by 1,100 positions in Wood County.  Of the seven other sectors listed in Table 7, six experienced job growth and one showed no change in its payrolls.  The sector showing no change was the government sector. 

      The CWERB surveys area merchants to determine the health of the retail sector (Table 8).  Our survey group felt that total sales and store traffic were slightly behind the levels of a year ago.  This data corresponds to the downturn in employment in the trade sector.  When the survey group was asked to evaluate future economic conditions, they indicated that the retail situation would change little in the next three months in Wood County.

      The amount of help wanted advertising is a barometer of local labor market conditions (Table 9).  Even though help wanted advertising only captures a small percent of the total employment opportunities in an area, it is nonetheless a good indicator of the overall health and direction of the local labor market.  The help wanted index for Marshfield shows that advertising is slightly off the pace of a year ago.  The same was true for the U.S.

      Table 10 and Table 11 are measures of local family financial distress.  Table 10 shows that public assistance claims on a monthly average basis rose ever so slightly from 76 to 79.  Meanwhile, new employment claims on a weekly average basis fell from 236 to 212, a 10.2 percent decline.  In addition total unemployment claims rose from 1,291 to 1,339, increasing by 3.7 percent.  From information in Tables 10 and 11, it appears that the level of local family financial distress remains fairly stable from a year ago. 

      Residential construction in the Marshfield area shows that building activity was very slow (Table 12).  The value of the construction was $1.07 million and represents 7 new units.  There was also a large plunge in the number of alteration permits, from 46 to just 5.  The value of alteration activity in the area fell from $403 thousand to $42 thousand over the course of the year. 

      Nonresidential construction in the area is presented without percentage changes (Table 13).  This activity tends to be large singular events that can dramatically swing the percentage changes from period to period.  There was only one project during the second quarter and its estimated value was just $160 thousand.  The number of nonresidential alteration permits reached 19 in the quarter and the estimated value of the activities was $11.7 million.

     The economic information presented in  Table 14 and Table 15 is for Clark County.  Clark County is an important market area for Marshfield area businesses.  Highlights of Tables 14 and 15 are as follows.  Total nonfarm employment expanded by a healthy 5.5 percent during the year and the total number of people employed rose by 2.0 percent.  Even though the unemployment rate rose to 5.4 percent the cause can be traced to a growing labor force relative to the number of available job openings.

 
TABLE 7:
WOOD COUNTY EMPLOYMENT CHANGE BY SECTOR

  Employment
June 2006 (Thousands)
Employment
June 2007 (Thousands)
Percent Change
Total Nonfarm 43.7 43.6 -0.2
Total Private 38.3 38.2 -0.3
Construction & Natural Resources 1.8 1.9 +5.6
Manufacturing 7.1 6.3 -11.3
Trade 5.9 5.5 -6.8
Transportation & Utilities 3.5 3.9 +11.4
Financial Activities 1.1 1.2 +9.1
Education & Health Services 10.5 10.8 +2.9
Leisure & Hospitality 3.2 3.3 +3.1
Information & Business Services 5.1 5.4 +5.9
Total Government 5.4 5.4 0
 
TABLE 8:
RETAILER CONFIDENCE IN MARSHFIELD*
 
Index Value
March 2007 June 2007
Total Sales Compared
     to Previous Year
53 46
Store Traffic Compared
     to Previous Year
53 46
Expected Sales Three
     Months From Now
60 52
Expected Store Traffic
     Three Months From Now
60 52
100 = Substantially Better
50 = Same
0 = Substantially Worse
*Data collected by UW Marshfield-Wood County
 
TABLE 9:
HELP WANTED ADVERTISING IN MARSHFIELD
 
Index Value
2006 2007
Marshfield
(June)
1980 = 100
93 86
U.S.
(May)
1987 = 100
33 27
 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN WOOD COUNTY
  2006
Second Quarter
(Monthly Avg.)
2007
Second Quarter
(Monthly Avg.)
Percent
Change
Total Caseload 76 79 +3.9
 
TABLE 11:
UNEMPLOYMENT CLAIMS IN WOOD COUNTY
  2006
Second Quarter
(Weekly Avg.)
2007
Second Quarter
(Weekly Avg.)
Percent
Change
New Claims 236 212 -10.2
Total Claims 1291 1339 +3.7
 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
  2006
Second Quarter
2007
Second Quarter
Percent Change
Residential Permits Issued 4 2 -50.0
Estimated Value of
New Homes
$1,045.0
(thousands)
$1,070.0
(thousands)
+2.4
Number of Housing Units 6 7 +16.7
Residential Alteration
Permits Issued
46 5 -89.1
Estimated Value
of Alterations
$403.6
(thousands)
$41.7
(thousands)
-89.7
*Data collected by UW Marshfield-Wood County
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
  2006
Second Quarter
2007
Second
Quarter
Number of Permits Issued 1 1
Estimated Value of
New Structures
$614.0
(thousands)
$160.0
(thousands)
Number of Business Alteration Permits 11 19
Estimated Value
of Business Alterations
$3,895.9
(thousands)
$11,680.1
(thousands)
*Data collected by UW Marshfield-Wood County
 

TABLE 14:
CLARK COUNTY EMPLOYMENT BY SECTOR

  Employment
June 2006 (Thousands)
Employment
June 2007 (Thousands)
Percent Change
Total Nonfarm 10.9 11.5 +5.5
Total Private 8.9 9.5 +6.7
Construction & Natural Resources 0.7 0.8 +14.3
Manufacturing 3.0 3.2 +6.7
Trade 1.6 1.7 +6.2
Transportation & Utilities 0.6 0.6 0
Financial Activities 0.3 0.3 0
Education & Health Services 1.3 1.6 +23.1
Leisure & Hospitality 0.6 0.6 0
Information & Business Services 0.8 0.8 0
Total Government 2.0 2.0 0
 

TABLE 15:
CLARK COUNTY EMPLOYMENT STATISTICS

  June 2006 June 2007 Percent Change
Unemployment Rate 4.8% 5.4% +11.7
Total Employed 17,391 17,737 +2.0
Total Unemployed 885 1,014 +14.6
Labor Force 18,276 18,751 +2.6
FIGURE 7



FIGURE 8

Picture (539x296, 4Kb)

FIGURE 9

Picture (544x298, 4.2Kb)

FIGURE 10

Picture (539x292, 3.6Kb)

FIGURE 11

Picture (535x290, 3.6Kb)

FIGURE 12

Picture (533x291, 3.9Kb)

FIGURE 13

Picture (536x291, 4.1Kb)

FIGURE 14

Picture (536x293, 3.3Kb)

 

Back to 2nd Quarter 2007 Report

CWERB Home Page

 

E-mail DBE  Phone: (715) 346-2728  Fax: (715) 346-3310  Webmaster
University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481