Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
Director, Central Wisconsin Economic Research Bureau
 

Central Wisconsin
2nd Quarter 2007
 

Table 2 Table 3 Table 4 Table 5 Table 6 Figure 1 Figure 2 Figure 3 Figure 4 Figure 5 Figure 6

 

     The unemployment rates are higher in central Wisconsin for second quarter 2007 than what were in second quarter 2006.  Moreover, the level of total employment in Central Wisconsin fell by 0.4 percent from last year.  Employment results varied considerably among the individual counties.  Better employment results came from the industrial sector job numbers.  Total nonfarm employment in central Wisconsin grew by 0.9 percent and sales tax collection growth was very uneven in the three counties.  Lastly, business leaders have become more pessimistic in their assessment of economic conditions. 

     Table 2 shows that unemployment rates in the three counties and state have risen over the past twelve months.  The unemployment rate was 5.3 percent for Portage County, 4.9 percent for Marathon County, and 6.1 percent for Wood County during second quarter 2007.  The labor force weighted unemployment rate for central Wisconsin was up to 5.3 percent, matching the 5.3 percent rate for the state. 

     Total employment estimates are generated by the state using a survey of households.  Portage County employment is estimated to have grown by 0.8 percent from last year.  However, Marathon and Wood county payrolls are thought to have contracted by approximately 0.8 percent.  The total number of people employed in central Wisconsin is estimated to have contracted from 150.4 thousand to 149.8 thousand, a decline of 0.4 percent.  In contrast the state of Wisconsin and the U.S. employment totals increased by 0.2 percent and 1.2 percent respectively.

 

     Better employment news for the area comes from the industrial sector employment figures, which are constructed from data collected from business firms.  Total nonfarm employment grew by 1,300 positions or by 0.9 percent in central Wisconsin.  Only two sectors registered a decline in employment: manufacturing and government.  Percentage-wise, the leisure & hospitality sector and the information & business services sector experienced the greatest amount of growth, 6.5 and 5.6 percent respectively.

 

    County sales tax distribution is a proxy variable for determining the health of the retail scene.  This is important because the retail sector gives us insight into the overall health of the economy.  Portage County collections grew by 7.8 percent or by about $100 thousand compared to a year ago.  Moreover, Wood County collections jumped by a little over $200 thousand.  Marathon County, however, experienced a decline of 4.7 percent in terms of sales tax generation, falling by $133 thousand. 

 

     Each quarter the CWERB surveys a group of regional business leaders so that it can ascertain their views about the economy.  Our panel of business people felt that the national and local economies had changed very little from last period.  If anything, this group was more pessimistic of its assessment of the economy than it was last period.  Their pessimism was also evident in their responses about future economic activity.  When asked to describe future conditions at the national level, local level, and in their industry, they were less optimistic than in their assessment in March 2007. 

 
TABLE 2:
UNEMPLOYMENT IN CENTRAL WISCONSIN
 

Unemployment Rate
June 2006

Unemployment Rate
June 2007
Percent
Change
Portage 4.9% 5.3% +8.2
City of Stevens Point 6.4% 6.7% +4.7
Marathon 4.5% 4.9% +7.8
Wood 5.4% 6.1% +11.6
Central Wisconsin 4.9% 5.3% +8.2
Wisconsin 4.9% 5.3% +7.4
United States 4.8% 4.7% -1.7
TABLE 3:
EMPLOYMENT IN CENTRAL WISCONSIN
  Total Employment
June 2006
(Thousands)
Total Employment
June 2007
(Thousands)
Percent
Change
Portage 38.6 38.9 +0.8
City of Stevens Point 13.3 13.5 +1.5
Marathon 73.5 72.9 -0.8
Wood 38.3 38.0 -0.8
Central Wisconsin 150.4 149.8 -0.4
Wisconsin 2,958.5 2,965.4 +0.2
United States 145,216 146,957 +1.2
TABLE 4:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR
  Employment
June 2006 (Thousands)
Employment
June 2007 (Thousands)
Percent Change
Total Nonfarm 152.7 154.0 +0.9
Total Private 134.0 135.7 +1.3
Construction & Natural Resources 6.6 6.7 +1.5
Manufacturing 30.1 28.8 -4.3
Trade 25.0 25.3 +1.2
Transportation & Utilities 8.0 8.3 +3.8
Financial Activities 11.6 11.6 +0.0
Education & Health Services 22.5 23.2 +3.1
Leisure & Hospitality 12.4 13.2 +6.5
Information & Business Services 17.8 18.8 +5.6
Total Government 18.6 18.3 -1.6
TABLE 5:
COUNTY SALES TAX DISTRIBUTION
  2006 Sales Tax
Second Quarter
(Thousands)
2007 Sales Tax
Second Quarter
(Thousands)
Percent
Change
Portage County $1,207.0 $1,301.3 +7.8
Marathon County $2,807.9 $2,674.8  -4.7
Wood County $1,086.5 $1,289.2 +18.7
TABLE 6:
BUSINESS CONFIDENCE IN CENTRAL WISCONSIN
 
Index Value
March 2007 June 2007
Recent Change in
National Economic Conditions
50 48
Recent Change in
Local Economic Conditions
55 46
Expected Change in
National Economic Conditions
55 44
Expected Change in
Local Economic Conditions
58 49
Expected Change in
Industry Conditions
59 52
 
 
 FIGURE 1

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FIGURE 2

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FIGURE 3

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FIGURE 4

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FIGURE 5

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FIGURE 6

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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481