Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
Director, Central Wisconsin Economic Research Bureau
 

Marshfield Area
2nd Quarter 2006

Table 7  Table 8  Table 9  Table 10  Table 11 Table 12  Table 13  Table 14  Table15

     In summary, total industrial sector employment in Wood County is up by 1.9 percent from a year ago.  Merchants are still optimistic about retail activity, but not as much as they were in March.  The help wanted advertising index is slightly lower than a year ago.  Measures of local family distress point to a mixed picture of the economy.  Construction activity is well off the pace of a year ago.  Lastly, Clark County payrolls have expanded since 2005. 

     Total nonfarm employment estimates from the state of Wisconsin are based on data provided by employers (Table 7).  Total employment in Wood County expanded by 1.9 percent from a year ago.  The trade, transportation and utilities, education and health services, leisure and hospitality, and government sector payrolls have expanded over the past twelve months.  Meanwhile, the manufacturing sector was estimated to have declined by 700 positions over the same period.  The construction, financial activities, and information and business employment levels were all unchanged from a year ago.   

     The CWERB survey of local merchants is presented in Table 8.  Marshfield area retailers while generally optimistic about activity levels are less so than last quarter.  Total sales and store traffic indexes are modestly range for June 2006.  In March of 2006 there was a higher assessment of the levels of activity.  The survey results were similar for expected sales and store traffic.  Thus, one could conclude that there has been a marked reduction in the level expectations of area retailers.   

     The CWERB help wanted index shows that Marshfield area advertising stands at 93 for June 2006 (Table 9).  One year ago the index was at 105.  This indicates a possible slowdown in the hiring plans of local businesses relative to a year ago.  The U.S. index was virtually unchanged over the course of the year.  Even though help wanted advertising only captures a small part of the job market, it is nonetheless a good barometer of labor market conditions and is highly correlated with unemployment levels. 

     Table 10 presents the Wood County public assistance figures.  On a monthly average basis, the total caseload declined from 85 to 75 or by 11.8 percent.  Another measure of local family distress is given in Table 11.  New unemployment claims in Wood County increased from 208 to 236 or by 13.5 percent in a year over basis.  In contrast, total claims declined from 1,393 to 1,291 or by 7.3 percent over the same period.  Thus, we get somewhat mixed signals as to the condition of family financial distress in Wood County.  

     Residential construction in the Marshfield area is off the pace of one year ago (Table 12).  The number of permits, their estimated value, the number of housing units, the number of residential permits issued, and the estimated value of the alteration activity were all lower than the second quarter of 2005 figures.  Similarly, housing activity at the national level has cooled off significantly.  Higher interest rates and a slower growing economy have had an influence on this situation.   

     Due to its inherent volatility, nonresidential construction is presented without percentage changes (Table 13).  There was one permit issued and it had an estimated value of $614 thousand.  The number of business alteration permits was 11 and they had an estimated value of $3.9 million.  In general nonresidential construction was low compared to most second quarter results.   

     Table 14 and 15 give Clark County economic information.  Table 14 shows that total nonfarm employment grew by 3.8 percent over the year.  Likewise, Table 15 shows that total employment, based on household data, is estimated to have increased by 1.5 percent.  Thus, there has been an improvement in the payroll levels in Clark County.  Given that Clark County is an important market for Marshfield area businesses this growth bodes well for Marshfield firms.  

 
TABLE 7:
WOOD COUNTY EMPLOYMENT CHANGE BY SECTOR

  Employment
June 2005 (Thousands)
Employment
June 2006 (Thousands)
Percent Change
Total Nonfarm 42.5 43.3 +1.9
Total Private 37.7 37.4 -0.8
Construction & Natural Resources 1.7 1.7 0
Manufacturing 6.8 6.1 -10.3
Trade 6.0 6.1 +1.7
Transportation & Utilities 3.4 3.6 +5.9
Financial Activities 1.2 1.2 0
Education & Health Services 10.3 10.6 +2.9
Leisure & Hospitality 3.2 3.3 +3.1
Information & Business Services 4.9 4.9 0
Total Government 4.8 5.9 +22.9
 
TABLE 8:
RETAILER CONFIDENCE IN MARSHFIELD*
 
Index Value
March 2006 June 2006
Total Sales Compared
     to Previous Year
78 66
Store Traffic Compared
     to Previous Year
72 63
Expected Sales Three
     Months From Now
72 63
Expected Store Traffic
     Three Months From Now
72 63
100 = Substantially Better
50 = Same
0 = Substantially Worse
*Data collected by UW Marshfield-Wood County
 
TABLE 9:
HELP WANTED ADVERTISING IN MARSHFIELD
 
Index Value
2006 2006
Marshfield
(June)
1980 = 100
105 93
U.S.
(May)
1987 = 100
37 33
 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN WOOD COUNTY
  2005
Second Quarter
(Monthly Avg.)
2006
Second Quarter
(Monthly Avg.)
Percent
Change
Total Caseload 85 75 -11.8
 
TABLE 11:
UNEMPLOYMENT CLAIMS IN WOOD COUNTY
  2005
Second Quarter
(Weekly Avg.)
2006
Second Quarter
(Weekly Avg.)
Percent
Change
New Claims 208 236 +13.5
Total Claims 1393 1291 -7.3
 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
  2005
Second Quarter
2006
Second Quarter
Percent Change
Residential Permits Issued 10 4 -60.0
Estimated Value of
New Homes
$1,671.0
(thousands)
$1,045.0
(thousands)
-37.5
Number of Housing Units 10 6 -40.0
Residential Alteration
Permits Issued
259 46 -82.2
Estimated Value
of Alterations
$1447.4
(thousands)
$403.6
(thousands)
-72.7
*Data collected by UW Marshfield-Wood County
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
  2005
Second Quarter
2006
Second
Quarter
Number of Permits Issued 2 1
Estimated Value of
New Structures
$2.0
(thousands)
$614.0
(thousands)
Number of Business Alteration Permits 14 11
Estimated Value
of Business Alterations
$3,296.1
(thousands)
$3,895.9
(thousands)
*Data collected by UW Marshfield-Wood County
 

TABLE 14:
CLARK COUNTY EMPLOYMENT BY SECTOR

  Employment
June 2005 (Thousands)
Employment
June 2006 (Thousands)
Percent Change
Total Nonfarm 10.5 10.9 +3.8
Total Private 8.4 8.9 +6.0
Construction & Natural Resources 0.6 0.7 +16.7
Manufacturing 2.8 3.0 +7.1
Trade 1.6 1.5 -6.3
Transportation & Utilities 0.5 0.5 0
Financial Activities 0.3 0.3 0
Education & Health Services 1.1 1.5 +36.4
Leisure & Hospitality 0.8 0.7 -12.5
Information & Business Services 0.7 0.8 +14.3
Total Government 2.1 2.0 -4.8
 

TABLE 15:
CLARK COUNTY EMPLOYMENT STATISTICS

  June 2005 June 2006 Percent Change
Unemployment Rate 5.0% 5.0% 0
Total Employed 17,189 17,449 +1.5
Total Unemployed 905 921 +1.8
Labor Force 18,094 370 +1.5
 

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