Central Wisconsin Economic Research Bureau

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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Wausau Area
2nd Quarter 2003

 
Table 7 Table 8 Table 9 Table 10 Table 11 Table 12

The Wausau area economy has continued to expand during a period of weak national growth.  The unemployment rate in Wausau is lower than a year ago; total employment and industrial employment have also expanded.  Moreover, the housing market and construction activity showed that the area enjoys much vitality.

 A detailed presentation of Marathon county industrial sector employment is given in Table 7.  Overall total nonfarm employment is estimated to have grown from 70.6 thousand to 71.4 thousand, or by 1.1 percent since June of 2002.  Contrary to the national trend, local manufacturing is estimated to have grown by 600 positions.  The financial activities sector showed the largest decline in employment of any category, contracting by 300 jobs.

 The CWERB survey of local merchants shows that this group is quite optimistic in their assessment of recent and future store activity (Table 8).  Total sales and store traffic compared to the pervious year were judged to be significantly above last year's totals.  This group also believes the economy will continue to strengthen in the second half of this year and this will generate additional gains in sales and store traffic.

 The CWERB help wanted advertising index is a barometer of the local job market (Table 9).  The mark of 73 means there are 73 jobs being advertised for every 100 positions in the base year.  The index for the U.S. is even more depressed when compared to its base.  Only 36 jobs are being advertised for every 100 positions nationally.  Even though the local index captures only a small portion of the number of job openings, it is nonetheless a good indicator of the shape and condition of the labor market.

 Unemployment claim data for Wausau is at about the same level as last year (Table 10).  New unemployment claims on a weekly average basis for the greater Wausau area rose from 392 to 402, an increase of 2.4 percent since last year.  However, total claims declined from 2,832 to 2,683 claims on a weekly average basis, a decrease of 5.3 percent.  This measure of local family financial distress is little changed from a year ago.

 Some very good news comes from the residential construction sector (Table 11).  The number of permits issued surged from 83 to 124 permits or nearly 50 percent.   The estimated value of this construction jumped from $13.1 million to $19.2 million, a robust increase of 47.1 percent.  Likewise the number of housing units climbed from 103 to 134, representing a 30.1 percent increase in activity since last year.  The number of residential alteration permits continues to remain high at 395 with an estimated value of $2.6 million.  Thus, second quarter 2003 was an exceptionally strong period for the Wausau area.

 Nonresidential construction is a volatile activity and is presented without percent changes (Table 12).  The number of permits was 16 in second quarter 2003.  The estimated value of the structures was $7.0 million.  Two large projects are of note.  The construction of a new drug store and a new automobile dealership facility top the list of new projects.  Business alteration permits reached 64 in second quarter and their value was estimated at $7.4 million.  In sum, there was a good deal of construction activity that transpired in the local area.

 
TABLE 7:
MARATHON COUNTY EMPLOYMENT CHANGE BY SECTOR
  Employment
June 2002 (Thousand)
Employment
June 2003 (Thousands)
Percent Change
Total Nonfarm 70.6 71.4 +1.1
Total Private 63 63.4 +0.6
Construction & Natural Resources 3.1 3 -3.2
Manufacturing 18.3 18.9 +3.3
Trade 14.3 14.4 +0.7
Transportation & Utilities 3 2.8 -6.7
Financial Activities 4.5 4.2 -6.7
Education & Health Services 6.6 6.6 0
Leisure & Hospitality 5.1 5.3 +3.9
Information & Business Services 8.1 8.2 +1.2
Total Government 7.6 8 +5.3
 
TABLE 8:
RETAILER CONFIDENCE IN WAUSAU
 
Index Value

March 2003

June 2003

Total Sales Compared
     to Previous Year
70 69
Store Traffic Compared
     to Previous Year
69 68
Expected Sales Three
     Months From Now
73 73
Expected Store Traffic
     Three Months From Now
74 73
100 = Substantially Better
50 = Same
0 = Substantially Worse
 
TABLE 9:
HELP WANTED ADVERTISING IN WAUSAU
 
Index Value
2002 2003
Wausau
(June)
1980 = 100
109 73
U.S.
(May)
1987 = 100
44 36
 
TABLE 10:
UNEMPLOYMENT CLAIMS IN WAUSAU *
  2002
Second Quarter
(Weekly Avg.)
2003
Second Quarter
(Weekly Avg.)
Percent
Change
New Claims

392

402

+2.4
Total Claims

2,832

2,683 -5.3
* Includes Medford Area.
 
TABLE 11:
RESIDENTIAL CONSTRUCTION IN WAUSAU AREA
  2002
Second Quarter
2003
Second Quarter
Percent
Change
Residential Permits Issued

83

124

+49.4
Estimated Value of New Homes $1,3052.0 (thousands) $19,197.5 (thousands) +47.1
Number of Housing Units

103

134

+30.1
Residential Alteration Permits Issued

412

395

-4.1
Estimated Value of Alterations $2,848.0 (thousands) $2,568.6 (thousands) -9.8
 
TABLE 12:
NONRESIDENTIAL CONSTRUCTION IN WAUSAU AREA
  2002
Second Quarter
2003
Second Quarter
Number of Permits Issued 12 16
Estimated Value of
New Structures
$31,089.0
(thousands)
$7,008.6
(thousands)
Number of Business Alteration Permits  54 56
Estimated Value
of Business Alterations
$12,460.3
(thousands)
$7,401.2
(thousands)
 

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University of Wisconsin-Stevens Point
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