Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Marshfield Area
2nd Quarter 2003

Table 7  Table 8  Table 9  Table 10  Table 11 Table 12  Table 13  Table 14  Table15

             The Marshfield - Wood County report for the second quarter shows a number of interesting results.  The unemployment rate is lower than a year ago, and the household-based survey of employment in Table 3 indicates that the number of jobs has increased by 3.3 percent.  In addition, the employer-based survey of employment in Table 7 shows payrolls have risen by nearly 2.0 percent.  Both surveys imply that the economy is starting to gain some momentum. 

             Table 7 presents a detailed listing of Wood county industrial sector employment.  Educational and health services posted the largest gains by adding 600 positions since a year ago.  Leisure and hospitality also did well by expanding by 300 jobs.  Manufacturing in the county experienced the greatest decline with an estimated loss of 400 jobs.  In sum, total nonfarm employment grew by a modest 1.6 percent since last year. 

            The CWERB survey of local merchants reveals that area retailers are less optimistic than they were a year ago (Table 8).  The survey group indicated that total sales and store traffic were lower than last year figures.  Moreover, the degree of optimism for future store traffic and sales was lower than three months ago with expectations tempered by recent economic conditions. 

            The help wanted advertising index for Marshfield contracted from 144 to 107 over the past twelve months, nearly 26 percent (Table 9).  The mark of 107 means there are 107 positions being advertised for every one hundred jobs in the base period.  For the U.S. the index declined from 44 to 36.  Incredibly, the U.S. help wanted advertising index indicates there are only 36 positions being posted for every 100 openings in the base year.  These figures underscore why the recent expansion has been called a jobless recovery. 

            The number of public assistance claims is a measure of local family financial distress (Table 10).  The total caseload in Wood county expanded from 96 to 109, nearly 14.0 percent since last year.  Another measure of financial distress is the number of unemployment claims (Table 11).  New unemployment claims on a weekly average basis increased from 254 to 299, 17.7 percent from a year ago.  An indication that the economic trend is improving is the fact that the number of total claims seems to be leveling off, declining from 1969 to 1908. 

            Residential construction experienced a good second quarter (Table 12).  The number of residential permits issued expanded by 15.0 percent and the estimated value of the construction rose from $3.4 million to $3.9 million.  The only downside to the construction numbers was that the number of housing units declined.  Residential alteration permits jumped from 234 to 366, approximately 56 percent.  The estimated value rose by an even larger percentage.  The value of household alterations rose from $1.2 million to $2.6 million, by 114 percent since June 2002. 

            Due to the volatile nature of nonresidential construction, this indicator is presented without percentage changes (Table 13).  The number of permits was 7, having an estimated value of $1.3 million.  The number of business alterations permits totaled 14 with a value listed at $1.0 million.  Generally speaking this years activity was lower than a year ago. 

            Table 14 and 15 present Clark county data.  Clark county is an important market area fro many Marshfield business firms.  The unemployment rate in the county has risen from 6.1 percent to 6.5 percent over the past year.  However, the number of people employed rose by 4.0 percent.  The number of people indicating that they are unemployed rose from 954 to 1,074, or 12.6 percent.  Finally the labor force is estimated to have expanded by 4.5 percent.
 
TABLE 7:
WOOD COUNTY EMPLOYMENT CHANGE BY SECTOR
  Employment
June 2002 (Thousand)
Employment
June 2003 (Thousands)
Percent Change
Total Nonfarm 44.0 44.7 +1.6
Total Private 39.0 39.5 +1.3
Construction & Natural Resources 1.8 1.7 -5.6
Manufacturing 8.3 7.9 -4.8
Trade 6.4 6.2 -3.1
Transportation & Utilities 3.2 3.3 +3.1
Financial Activities 1.1 1.2 +9.1
Education & Health Services 10.5 11.1 +5.7
Leisure & Hospitality 2.7 3.0 +11.1
Information & Business Services 4.9 5.0 +2.0
Total Government 5.0 5.2 +4.0
 
TABLE 8:
RETAILER CONFIDENCE IN MARSHFIELD*
 
Index Value
March 2003 June 2003
Total Sales Compared
     to Previous Year
63 59
Store Traffic Compared
     to Previous Year
62 54
Expected Sales Three
     Months From Now
69 61
Expected Store Traffic
     Three Months From Now
67 55
100 = Substantially Better
50 = Same
0 = Substantially Worse
*Data collected by UW Marshfield-Wood County
 
TABLE 9:
HELP WANTED ADVERTISING IN MARSHFIELD
 
Index Value
2002 2003
Marshfield
(June)
1980 = 100
144 107
U.S.
(May)
1987 = 100
44 36
 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN WOOD COUNTY
  2002
Second Quarter
(Monthly Avg.)
2003
Second Quarter
(Monthly Avg.)
Percent
Change
Total Caseload 96 109 +13.5
 
TABLE 11:
UNEMPLOYMENT CLAIMS IN WOOD COUNTY
  2002
Second Quarter
(Weekly Avg.)
2003
Second Quarter
(Weekly Avg.)
Percent
Change
New Claims 254 299 +17.7
Total Claims 1969 1908 -3.1
 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
  2002
Second Quarter
2003
Second Quarter
Percent Change
Residential Permits Issued 20 23 +15.0
Estimated Value of
New Homes
$3,448.0
(thousands)
$3,448.0
(thousands)
+14.1
Number of Housing Units 39 26 -33.3
Residential Alteration
Permits Issued
234 366 +56.4
Estimated Value
of Alterations
$1,223.2
(thousands)
$2,618.9
(thousands)
+114.1
*Data collected by UW Marshfield-Wood County
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
  2002
Second Quarter
2003
Second Quarter
Number of Permits Issued 5 7
Estimated Value of
New Structures
$24,697.9
(thousands)
$1,267.3
(thousands)
Number of Business Alteration Permits 22 14
Estimated Value
of Business Alterations
$3,060.2
(thousands)
$1,027.6
(thousands)
*Data collected by UW Marshfield-Wood County
 

TABLE 14:
CLARK COUNTY EMPLOYMENT BY SECTOR

  Employment
June 2002 (Thousand)
Employment
June 2003 (Thousands)
Percent Change
Total Nonfarm 10 10.2 +2.0
Total Private 7.9 8.1 +2.5
Construction & Natural Resources 0.6 0.6 0
Manufacturing 2.7 2.6 -3.7
Trade 1.5 1.6 +6.7
Transportation & Utilities 0.4 0.4 0
Financial Activities 0.3 0.3 0
Education & Health Services 1.1 1.1 0
Leisure & Hospitality 0.7 0.8 +14.3
Information & Business Services 0.6 0.6 0
Total Government 2.1 2.2 +4.8
 

TABLE 15:
CLARK COUNTY EMPLOYMENT STATISTICS

  June 2002 June 2003 Percent Change
Unemployment Rate 6.1% 6.5% +7.7
Total Employed 14,781 15,376 +4.0
Total Unemployed 954 1,074 +12.6
Labor Force 15,735 16,450 +4.5
 

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University of Wisconsin-Stevens Point
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