Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Central Wisconsin
2nd Quarter 2003
 

Table 2 Table 3 Table 4 Table 5 Fig 5A Fig 5B Table 6

 

Unemployment rates are generally lower throughout the region while total employment is generally higher than in June 2002.  Industrial sector employment figures show that employment performance was uneven among the categories.  Manufacturing, while declining by only 100 positions, continues to be a source of concern over the long-term.  Business confidence rebounded.  Surprisingly, there is more optimism expressed about the national economy than for the local economy.  This is the first time in memory that this has happened in the survey.

Unemployment rates are presented in Table 2.  The unemployment rates for Marathon and Wood counties declined from a year ago.  The unemployment rate in June for Marathon was 4.5 percent and 5.9 percent for Wood.  Portage County, however, experienced an increase in its unemployment rate.  The rate for Portage rose from 5.3 percent to 5.6 percent over the past twelve months.  Similarly the unemployment rate for the state and nation increased over the past year.  For Wisconsin the unemployment rate is estimated to be 5.7 percent, and the U.S. rate at 6.5 percent.

Some very good news is reported for total employment (Table 3).  All geographical areas experienced an increase in total employment.  Marathon, Portage, and Wood employment increased by 3.0, 1.1, and 3.3 percent respectively.  In addition, central Wisconsin employment rose from 148.2 thousand to 152.1 thousand from June of 2002, a nice gain of 2.6 percent.  Likewise, over the past twelve months Wisconsin added 2.3 percent, and the U.S. 0.9 percent to their respective employment totals.

A detailed listing of industrial sector employment is given in Table 4.  Industrial sector employment data indicates that total nonfarm employment grew by 0.9 percent from a year ago in Marathon, Portage and Wood counties.  The sector experiencing the largest gain was leisure and hospitality with a reported gain of 1,000 positions.  The sector experiencing the largest decline over the past twelve months was trade.  Retail and wholesale trade positions declined by an estimated 600 jobs since June 2002.

County sales tax collection are collected by the state and distributed back to the counties (Table 5).  Portage County's sales tax collections expanded from $1.04 million to $1.09 million or by 5.1 percent over the course of the year.  After many strong quarters of revenue increases it is estimated that Marathon county sales tax collections fell slightly from $2.41 million to $2.36 million, a decline of about 2.3 percent.  Given the strong growth that has taken place in Marathon county's retail sector, it's not surprising that there would be an occasional period when receipts did not match the previous year's activity level.

The figure in Table 5A shows how the unemployment has trended in central Wisconsin over the past five years.  Clearly the trend has been upward.  Also the reader can also easily see how rate fluctuates from season to season in central Wisconsin.  Table 5B contains the movement and trend of total employment in our three county area.  The sharp decline in the year 2001 corresponds to the worse part of the recent recession.

Business confidence information is garnered from the CWERB's business survey of area business executives (Table 6).  The data shows a significant rebound in confidence from the March time frame.  Four of the five questions are at higher level than in March.  Recent changes at the national level are thought to be positive.  Though better than March, recent changes indicate little improvement has taken place in the local economy.  For one of the few times since the CWERB started collecting this information, this group believes that the national economy will improve more than their particular industry and the local economy in the quarters ahead.

 
TABLE 2:
UNEMPLOYMENT IN CENTRAL WISCONSIN
 

Unemployment Rate
June 2002

Unemployment Rate
June 2003
Percent
Change
Portage 5.3% 5.6% +6.5
Marathon 4.6% 4.5% -3.1
Wood 6.0% 5.9% -2.1
Central Wisconsin 5.1% 5.1% 0
Wisconsin 5.5% 5.7% +4.2
United States 6.0% 6.5% +8.6
TABLE 3:
EMPLOYMENT IN CENTRAL WISCONSIN
  Total Employment
June 2002
(Thousands)
Total Employment
June 2003
(Thousands)
Percent
Change
Portage 36.3 36.7 +1.1
Marathon 73.4 75.6 +3.0
Wood 38.5 39.8 +3.3
Central Wisconsin 148.2 152.1 +2.6
Wisconsin 2,914.4 2,982.4 +2.3
United States 137,182 138,468 +0.9
TABLE 4:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR
  Employment
June 2002 (Thousands)
Employment
June 2003 (Thousands)
Percent Change
Total Nonfarm 147.5 148.8 +0.9
Total Private 129.6 130.5 +0.7
Construction & Natural Resources 6.1 5.8 -4.9
Manufacturing 32.4 32.3 -0.3
Trade 25.5 24.9 -2.4
Transportation & Utilities 8.0 7.9 -1.3
Financial Activities 9.6 9.4 -2.1
Education & Health Services 20.1 20.8 +3.5
Leisure & Hospitality 11.4 12.4 +8.8
Information & Business Services 16.7 16.9 +1.2
Total Government 17.8 18.4 +3.4
TABLE 5:
COUNTY SALES TAX DISTRIBUTION
  2002 Sales Tax
Second Quarter
(Thousands)
2003 Sales Tax
Second Quarter
(Thousands)
Percent
Change
Portage County $1.038.4 $1,091.0 +5.1
Marathon County $2,415.0 $2,360.0 -2.3
FIGURE 5A:
UNEMPLOYMENT RATE IN CENTRAL WISCONSIN

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FIGURE 5B:
EMPLOYMENT IN CENTRAL WISCONSIN

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TABLE 6:
BUSINESS CONFIDENCE IN CENTRAL WISCONSIN
 
Index Value
March 2003 June 2003
Recent Change in
National Economic Conditions
37 58
Recent Change in
Local Economic Conditions
38 46
Expected Change in
National Economic Conditions
53 65
Expected Change in
Local Economic Conditions
52 56
Expected Change in
Industry Conditions
60 52
 

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University of Wisconsin-Stevens Point
Division of Business and Economics
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