Central Wisconsin Economic Research Bureau
WI.gif (1017 bytes)
Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Wausau Area
2nd Quarter 2001

Table 7 Table 8 Table 9 Table 10 Table 11 Table 12


     The data shows signs that the Wausau area economy has slowed down from a year ago.  A number of the economic indicators suggest that this is indeed the case.  Most of the difficulty is centered in the manufacturing sector.  The over capacity in many manufacturing industries in relation to worldwide demand has greatly impacted this sectors' profitability.

     Industrial sector employment for Marathon County (Table 7) shows that the manufacturing sector has been hard hit by the slow down in economic activity.  Manufacturing payrolls are estimated to be 3.5 percent lower than a year ago, falling by about 700 net positions.  Strength was demonstrated in the services, trade, and government sectors.  Respectively they added 2.7, 1.7, and 4.1 percent to the employment base of Marathon County.  Construction remained unchanged from a year ago.  In sum, industrial sector employment rose by a scant 0.7 percent.  As was mentioned earlier the manufacturing sector seems to be taking the brunt of the economic difficulties.

     In contrast to the sales collection data, local merchants in Wausau remain upbeat about the local retail scene (Table 8).  They indicate that store sales and traffic were better than last year.  Further, they are forecasting that store traffic and sales three months from now, compared to a year ago, will be higher.  Thus, this group is fairly optimistic about the local situation.

     Help wanted advertising is a barometer of the local labor condition.  The index in Table 9 shows that there has been a large decline in the amount of job related advertising since last year.  The index contracted sharply from 143 to 93.  The 93 figure indicates that there are about 93 positions being advertised for every 100 jobs in the base year.  The data suggests that area employers have scaled back in their hiring plans.  Relatedly, a survey conducted by a temporary employment provider indicated that Wisconsin employers were not in a hiring mode.  Only about 24 percent of firms surveyed indicated that they planned to expand their workforces.  From a historic standpoint this is a very low figure.

     More evidence of a slowdown in economic activity comes from the unemployment claims data for the greater Wausau area (Table 10).  New claims on a weekly average basis rose from 228 to 364 or by 59.6 percent from a year ago.  Likewise, total claims increased from 1,261 to 2,053, representing a large gain of 62.8 percent.  Thus, the level of local family financial distress has risen for a number of our residents.

     Residential construction (Table 11) was off the robust pace of one year ago.  The number of permits issued declined from 85 to 77 and the estimated value of this activity declined by 14.7 percent from a year ago.  Additionally, the number of housing units fell from 101 to 88 or by 12.9 percent.  Although, residential alteration permits climbed from 387 to 402 for a modest gain of 3.9 percent, the estimated value of the activity fell by approximately 6.0 percent.

     Nonresidential construction is presented without percentage changes (Table 12).  This type of activity is very volatile; hence great swings from year to year are common.  The number of permits issued fell from 13 to 7 and the value of the activity contracted from $4.3 million to $3.5 million.  The number of business alteration permits declined from 58 to 47 but several large projects pushed the estimated value of alteration activity from $8.4 million to $22.4 million.  Large additions to a local medical clinic, a performance arts organization, and to one of the local high schools accounted for the large surge in this number.

TABLE 7:
MARATHON COUNTY EMPLOYMENT CHANGE BY SECTOR
 
Employment
June 2000 (Thousand)
Employment
June 2001 (Thousands)
Percent Change
Manufacturing
19
.9
19.2 -3.5
Services 22.6 23.2
+2.7
Trade 17.3 17.6
+1.7
Construction 3.5 3.5 0
Government 7.4 7.7 +4.1
 
TABLE 8:
RETAILER CONFIDENCE IN WAUSAU
 
Index Value
March 2001
June 200
1
Total Sales Compared
     to Previous Year
69 70
Store Traffic Compared
     to Previous Year
68 68
Expected Sales Three
     Months From Now
69 69
Expected Store Traffic
     Three Months From Now
70 69
100 = Substantially Better
50 = Same
0 = Substantially Worse
 
TABLE 9:
HELP WANTED ADVERTISING IN WAUSAU
 
Index Value
2000
200
1
Wausau
(June)
(1980 = 100)
145 93
U.S.
(May)
(1987 = 100)
83 60
 
TABLE 10:
UNEMPLOYMENT CLAIMS IN WAUSAU *
  2000
Second Quarter
(Weekly Avg.)
2001
Second Quarter
(Weekly Avg.)
Percent
Change
New Claims 228 364 +59.6
Total Claims 1,261 2,053 +62.8
* Includes Medford Area.
 
TABLE 11:
RESIDENTIAL CONSTRUCTION IN WAUSAU AREA
  2000
Second Quarter
2001
Second Quarter
Percent
Change
Residential Permits Issued 85 85 -9.4
Estimated Value of New Homes $12,636.2
(thousands)
$10,784.6
(thousands)
-14.7
Number of Housing Units 101 88 -12.9
Residential Alteration Permits Issued 387 402 +3.9
Estimated Value of Alterations $2,648.8
(thousands)
$2,49.6
(thousands)
-5.8
 
TABLE 12:
NONRESIDENTIAL CONSTRUCTION IN WAUSAU AREA
  2000
Second Quarter
2001
Second Quarter
Number of Permits Issued 13 7
Estimated Value of
New Structures
$4,340.0
(thousands)
$3,530.0
(thousands)
Number of Business Alteration Permits  58 47
Estimated Value
of Business Alterations
$8,404.5
(thousands)
$22,389.5
(thousands)
 

Back to 2nd Quarter 2001 Report

CWERB Home Page

 

E-mail DBE  Phone: (715) 346-2728  Fax: (715) 346-4215  Webmaster
University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481