Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Marshfield Area
2nd Quarter 2000

Table 7  Table 8  Table 9  Table 10  Table 11 Table 12  Table 13  Table 14  Table 15  Table16
     The Marshfield-Wood County report indicates that the economy is growing, but perhaps at a slower pace than in previous quarters.  There are some bright spots like the very strong construction scene.  However, public assistance and unemployment claims are higher than a year ago.  Suggesting that softening in the economy has occurred.

     Wood County industrial sector employment is given in Table 7.  Manufacturing and trade are each estimated to be about 100 positions lower than a year ago.  Services, meanwhile, is said to have gained 600 jobs and likewise government has added about 600 positions.  Temporary census workers represent a portion of the government employment increase.  Construction also experienced a gain of 100 persons.  The CWERB Marshfield Employment Index rose by 2.6 percent over the past twelve months, suggesting that local payrolls rose by about 2.5 percent.

     Retailer confidence in Marshfield is markedly down from the March timeframe (Table 8).  When the survey group was asked about store traffic and sales they felt that activity was slightly below that of a year ago.  Further, this group of merchants believes that store traffic and sales will modestly improve in the next quarter.

     Help wanted advertising remains at a high level in Second Quarter but it's much lower than a year ago (Table 9).  The index in 1999 stood at 306 and in 2000 at 262.  This would indicate that the demand for labor while still strong is not as robust as a year ago.  The mark of 262 suggests there are 2.6 jobs being advertised for every position in the base year.

     Public assistance claims in Wood County have risen (Table 10).  Total caseload in Second Quarter 1999 was 2,455.  In Second Quarter 2000, the claims figure reached 2,597, an increase of 5.8 percent.  This figure indicates an increase in area family financial distress.  Unemployment claims on a weekly average bases fell from 58 to 53 in Wood County (Table 11).  However, the total claims figure rose from 165 to 198 over the year.  Again suggesting that there has been an increase in area family financial distress.

     The residential construction scene in the Marshfield area was a huge bright spot for the local economy (Table 12).  The number of residential permits issued rose from 8 to 21 and the value of the construction increased from $1.3 million to $3.6 million in our year over comparison.  The number of housing units jumped from 10 to 28.  Alteration activity was also brisk.  The number of alteration permits rose from 47 to 62 and the estimated value of the alterations rose from $383 thousand to $525 thousand.

     More good news comes from nonresidential activity.  Due to the volatile nature of this activity, percentage changes are not calculated.  However, from a historic viewpoint the numbers were quite good (Table 13).  The number of permits issued reach 31 and they had an estimated value of $2.1 million.  Alteration activity was also brisk with 13 project permits being issued in Second Quarter.  The value of this activity is estimated to be $752 thousand.

     Due to merger activity in the Marshfield area, financial statistics in Table 14 are only for Second Quarter 2000.  During Third Quarter 2000, comparability will be restored.  For Second Quarter 2000, bank deposits in our sample reached $190.6 million and lending was $174.5 million in the local economy.

     Clark County economic statistics are given in Table 15 and Table 16.  The majority of industrial sectors in Clark County reported employment gains.  To be specific, manufacturing, trade, and construction expanded from last year.  Only services and government registered a decline.  The unemployment rate rose to 5.7 percent but the total number of people employed expanded from 15,021 to 15,778 or about 5.0 percent from last year.  The rapidly expanding labor force answers the question as to how the unemployment rate could rise with increasing employment.  In other words, the labor force expanded more quickly than the number employed.

 
TABLE 7:
WOOD COUNTY EMPLOYMENT CHANGE BY SECTOR
 
Employment
June 1999
(Thousands)
Employment
June 2000
(Thousands)
Percent Change
Manufacturing
10.5
10.4
-1.0
Services
12.6
13.2
+4.8
Trade
9.3
9.2
-1.1
Construction
2.1
2.2
+4.8
Government
5.0
5.6
+12.0
Marshfield Employment Index
133.4
136.9
+2.6
 
TABLE 8:
RETAILER CONFIDENCE IN MARSHFIELD*
 
Index Value
March 2000
June 2000
Total Sales Compared
     to Previous Year
63
48
Store Traffic Compared
     to Previous Year
60
48
Expected Sales Three
     Months From Now
61
55
Expected Store Traffic
     Three Months From Now
58
50
100 = Substantially Better
50 = Same
0 = Substantially Worse
*Data collected by UW Marshfield-Wood County
 
TABLE 9:
HELP WANTED ADVERTISING IN MARSHFIELD
 
Index Value
1999
2000
Marshfield
(June)
(1980 = 100)
306
262
U.S.
(May)
(1987 = 100)
89
83
 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN WOOD COUNTY
 
1999
Second Quarter
(Monthly Avg.)
2000
Second Quarter
(Monthly Avg.)
Percent
Change
Total Caseload
2,455
2,597
+5.8
 
TABLE 11:
UNEMPLOYMENT CLAIMS IN WOOD COUNTY
 
1999
Second Quarter
(Weekly Avg.)
2000
Second Quarter
(Weekly Avg.)
Percent
Change
New Claims
58
53
-8.6
Total Claims
165
198
+20.0
 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
 
1999
Second Quarter
2000
Second Quarter
Percent Change
Residential Permits Issued
8
21
+162.5
Estimated Value of
New Homes
$1,255.0
(thousands)
$3,555.0
(thousands)
+183.3
Number of Housing Units
10
28
+180.0
Residential Alteration
Permits Issued
47
62
+31.9
Estimated Value
of Alterations
$383.4
(thousands)
$525.3
(thousands)
+37.0
*Data collected by UW Marshfield-Wood County
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
 
1999
Second Quarter
2000
Second Quarter
Number of Permits Issued
22
31
Estimated Value of
New Structures
$1,029.0
(thousands)
$2,069.0
(thousands)
Number of Business Alteration Permits
6
13
Estimated Value
of Business Alterations
$594.8
(thousands)
$752.5
(thousands)
*Data collected by UW Marshfield-Wood County
 
TABLE 14:
FINANCIAL STATISTICS FOR MARSHFIELD*
 
1999
Second Quarter
(Millions)
2000
Second Quarter
(Millions)
Percent Change
Bank Deposits
N/A
$190.6
N/A
Bank Loans
N/A
$174.5
N/A
*Data collected by UW Marshfield-Wood County
Note: The bank statistics represented are a sample of the Marshfield
area financial situation.
 
TABLE 15:
CLARK COUNTY EMPLOYMENT BY SECTOR
 
June 1999
June 2000
Percent Change
Manufacturing
3,049
3,170
+4.0
Services
2,330
2,288
-1.8
Trade
2,036
2,039
+0.1
Construction
590
643
+9.0
Government 
2,131
2,092
-1.8
 
TABLE 16:
CLARK COUNTY EMPLOYMENT STATISTICS
 
June 1999
June 2000
Percent Change
Unemployment Rate
4.7%
5.7%
+21.3
Total Employed
15,021
15,778
+5.0
Total Unemployed
733
952
+29.9
Labor Force
15,754
16,730
+6.2
 
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