Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Marshfield Area
1st Quarter 1999

 

Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14 Table 15 Table 16
     The Marshfield area economy has experienced many good things during the past twelve months.  For example, the unemployment rate is lower in the county, and industrial sector employment figures are above last year's levels.  The Marshfield Employment Index is also higher than a year ago.  Almost all the other economic indicators were positive for the area.

     Wood county industrial sector employment (Table 7) increased by an estimated 800 positions, or 1.9 percent from a year ago.  Moreover, the Marshfield Employment Index rose by 2.8 percent.  This implies that Marshfield area employment, due to the strength of services sector, expanded more quickly than the county as a whole.  In Wood county the services sector was estimated to have grown by 700 positions.  Manufacturing and trade each added 100 people to local payrolls.

     Marshfield area retailers say that total sales and store traffic (Table 8) are somewhat better than a year ago.  When asked to assess the future, the panel of local merchants said that they expect store traffic and sales to advance beyond last year's levels.  In December this group was not as optimistic as it is now about the future.

     The help wanted advertising index (Table 9) is a good barometer of local labor market conditions.  Thus, we may infer from the 247 mark that labor market conditions will brighten in the months ahead for area residents.  Further, the surge to 247 represents a 72-point gain from last year, or a 41 percent increase.  Meanwhile, the U.S. help wanted advertising index was virtually unchanged over the period.

     Public assistance claims (Table 10) are compiled monthly and are collected on a countywide basis.  Public assistance includes AFDC, MA, and food stamps.  The total caseload in the county increased slightly from 2,467 to 2,500, or 1.3 percent.  Another measure of local family financial distress is unemployment claims  (Table 11).  New claims on a weekly average basis for the county fell from 110 to 95, or 13.6 percent.  Total claims likewise contracted from 252 to 246, or by 2.4 percent, in the year over comparison.

     Residential construction (Table 12) activity for 1st Quarter was off the pace of last year.  The percentage changes may appear large, but the raw numbers are relatively small.  The number of new permits was 2 and their estimated value was $168 thousand.  The number of housing units fell from 5 to 3.  Residential alteration permits fell as well, from 35 to 19 and the value of this activity was also lower, falling from $198.0 thousand to $129.6 thousand.

     Nonresidential construction is presented in Table 13.  The number of permits issued during 1st Quarter was 7.  The estimated value of the activity was $6.0 million.  Large projects included in the aforementioned are the expansions to the Marshfield Clinic office building, the Office Max Superstore, and AFIG Inc.

     Financial statistics for 1st Quarter are presented in Table 14.  Bank deposits for the area were $335.8 million and bank lending was $271.4 million.  In November of 1998 a bank merger took place which affected deposit and lending numbers in the area.  Thus, numbers after the merger are not comparable to pre-merger figures.  By the end of this year comparability will be restored.

     Clark county economic data is presented in Table 15 and 16.  Manufacturing, trade, and construction increased by 2.9, 1.3, and 13.9 percent respectively since last year.  Services and government employment is estimated to have declined over the same period by 1.9 and 0.5 percent.  Further, the unemployment rate fell from 8.7 to 7.7 percent over the course of the year and total employment increased by just 0.2 percent.

 
TABLE 7:
WOOD COUNTY EMPLOYMENT CHANGE BY SECTOR
 
Employment
March 1998
(Thousands)
Employment
March 1999
(Thousands)
Percent Change
Manufacturing
9.4
9.5
+1.1
Services
17.2
17.9
+4.1
Trade
8.8
8.9
+1.1
Construction
1.5
1.5
0
Government
5.4
5.3
-1.9
Marshfield Employment Index
153.6
157.9
+2.8
 
TABLE 8:
RETAILER CONFIDENCE IN MARSHFIELD*
                                                         
Index Value
December 1998
March 1999
Total Sales Compared
to Previous Year
64
64
Store Traffic Compared
to Previous Year
55
60
Expected Sales Three
Months From Now
59
65
Expected Store Traffic
Three Months From Now
57
65
100 = Substantially Better
50 = Same
0 = Substantially Worse
*Data collected by UW Marshfield-Wood County
 
TABLE 9:
HELP WANTED ADVERTISING IN MARSHFIELD
                              
Index Value
1998
1999
Marshfield
(March)
(1980 = 100)
175
247
U.S.
(February)
(1987 = 100)
92
93
 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN WOOD COUNTY
 
1998
First Quarter
(Monthly Avg.)
1999
First Quarter
(Monthly Avg.)
Percent
Change
Total Caseload
2,467
2,500
+1.3
 
TABLE 11:
UNEMPLOYMENT CLAIMS IN WOOD COUNTY
 
1998
First Quarter
(Weekly Avg.)
1999
First Quarter
(Weekly Avg.)
Percent
Change
New Claims
110
95
-13.6
Total Claims
252
246
-2.4
 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
 
1998
First Quarter
1999
First Quarter
Percent Change
Residential Permits Issued
4
2
-50.0
Estimated Value of
New Homes
$542.0
(thousands)
$168.0
(thousands)
-69.0
Number of Housing Units
5
3
-40.0
Residential Alteration
Permits Issued
35
19
-45.7
Estimated Value
of Alterations
$198.0
(thousands)
$129.6
(thousands)
-34.5
*Data collected by UW Marshfield-Wood County
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
 
1998
First Quarter
1999
First Quarter
Number of Permits Issued
4
7
Estimated Value of
New Structures
$379.6
(thousands)
$6,005.3
(thousands)
Number of Business Alteration Permits
22
4
Estimated Value
of Business Alterations
$3,677.3
(thousands)
$931.8
(thousands)
*Data collected by UW Marshfield-Wood County
 
TABLE 14:
FINANCIAL STATISTICS FOR MARSHFIELD*
 
1998
First Quarter
(Millions)
1999
First Quarter
(Millions)
Percent Change
Bank Deposits
NA
$335.8
NA
Bank Loans
NA
$271.4
NA
*Data collected by UW Marshfield-Wood County
 
TABLE 15:
CLARK COUNTY EMPLOYMENT BY SECTOR
 
March 1998
March 1999
Percent Change
Manufacturing
2,665
2,743
+2.9
Services
2,309
2,265
-1.9
Trade
2,175
2,204
+1.3
Construction
296
337
+13.9
Government 
2,114
2,104
-0.5
 
TABLE 16:
CLARK COUNTY EMPLOYMENT STATISTICS
 
March 1998
March 1999
Percent Change
Unemployment Rate
8.7%
7.7%
-11.5
Total Employed
15,241
15,268
+0.2
Total Unemployed
1,449
1,268
-12.5
Labor Force
16,690
16,536
-0.9
 
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University of Wisconsin-Stevens Point
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