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Division
of Business and Economics
University of Wisconsin-Stevens
Point
Stevens Point, WI 54481
(715) 346-3774 (715)
346-2537 |
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Randy
F. Cray, Ph.D.
Director,
Central Wisconsin Economic Research Bureau
Marshfield
Area
1st Quarter 1998
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Table
7 Table 8 Table 9 Table
10 Table 11 Table 12
Table 13 Table 14 Table
15 Table 16
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Generally speaking the Marshfield‑Wood county economy experienced a period of
modest economic growth over the past year. Several positive factors can be cited
in support of this assessment. Total employment expanded by 1.3 percent and
industrial sector payrolls by nearly 2.0 percent since last March. Retailer
confidence was strong and help wanted advertising rose by nearly 15 percent.
Other measures of area activity were somewhat less positive in nature.
Wood county industrial sector employment increased by
2.0 percent over the past twelve months (Table 7).
Specifically the manufacturing and services sectors grew by a healthy 2.1 and
3.2 percent respectively. Trade also shared in the growth by posting a 3.3
percent increase. Construction remained at about the same level, but on the
downside government payrolls fell by about 200 persons over the year. For
Marshfield our employment index suggests a 3.3 percent gain took place in our
community.
Retailer confidence in
Marshfield
jumped upwards from December's level
(Table 8).
Our local panel of merchants strongly believe that store traffic and sales were
well above the levels of last year. They are also quite optimistic with regard
to the future. This group holds the collective opinion that matters will improve
next quarter. Thus, merchants are very optimistic with regard to the area's
economic vitality.
More heartening news comes from the help wanted
advertising index (Table
9). The Marshfield
index rose from 152 to 175 or 15 percent since last March. Even though an index
such as this does not capture all job marketing opportunities, it nonetheless
serves as a useful barometer of local conditions. Further, it is a good
indicator of the future direction of the labor market. Finally, the gain in
Marshfield exceeded the 3.3 percent change in the national index.
Table 10 and
Table 11 contain useful information on local family financial distress. The
total public assistance caseload for all of Wood county contracted by 1.1
percent. However new unemployment claims rose from 98 to 110 over the past year.
Similarly, the weekly average for total claims rose from 245 to 252 over the
same period. Thus, even though we are in the seventh year of an economic
expansion, the data indicates that for a variety of reasons some individuals are
experiencing financial difficulties.
Residential construction was ahead of last year's pace
for First Quarter
(Table
12). New home
construction reached 4 with an estimated value of $542.0 thousand. The number of
residential alteration permits came in at 35 and they were estimated at almost
$200 thousand. Typically, First Quarter is the slowest period of the year for
residential construction and the numbers in the report reflect this situation.
First Quarter, however, was relatively strong for
nonresidential construction
(Table 13).
Higher income levels and low interest rates have surely helped this situation.
The number of permits issued was 4 and their value was estimated at $380
thousand. The big news is the number of alteration permits climbed all the way
to 22 with an associated value of nearly $3.7 million.
Financial statistics for the
Marshfield
area are given in Table 14. Our sample showed there was
little change in the amount of bank lending or loans taking place over the
course of the year. Deposits expanded from $293.4 to $296.1 million, or by about
1.0 percent. Likewise, lending was about the same, declining slightly from
$254.1 to $252.0 million.
Table 15 and
Table 16 present economic data for
Clark county. Almost every category of industrial sector
employment increased. Manufacturing and trade added 3.8 and 3.3 percent
respectively to their payrolls. Construction and government expanded by 10.6 and
1.7 percent over the past period More good news comes from the fact that the
unemployment rate has dropped and total employment is approximately 1.0 percent
better than a year ago. Thus, we see that some steady if not modest progress has
taken place in Clark county |
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TABLE
7:
WOOD
COUNTY EMPLOYMENT CHANGE BY SECTOR
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Employment
March
1997
(Thousands)
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Employment
March
1998
(Thousands)
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Percent
Change
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| Manufacturing |
9.4
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9.6
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+2.1
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| Services |
15.8
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16.3
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+3.2
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| Trade |
9.1
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9.4
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+3.3
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| Construction |
1.3
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1.3
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0
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| Government |
5.4
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5.2
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-3.7
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| Marshfield
Employment Index |
143.7
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148.4
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+3.3
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TABLE
8:
RETAILER
CONFIDENCE IN MARSHFIELD*
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Index Value
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December 1997
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March 1998
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Total
Sales Compared
to
Previous Year |
57
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70
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Store
Traffic Compared
to
Previous Year |
55
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69
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Expected
Sales Three
Months
From Now |
61
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70
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Expected
Store Traffic
Three
Months From Now |
61
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69
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100
= Substantially Better
50
= Same
0
= Substantially Worse
*Data
collected by UW Marshfield-Wood County |
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TABLE
9:
HELP
WANTED ADVERTISING IN MARSHFIELD
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Index
Value
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1997
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1998
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Marshfield
(March)
(1980
= 100) |
152
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175
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U.S.
(February)
(1987
= 100) |
89
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92
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TABLE
10:
PUBLIC
ASSISTANCE CLAIMS IN WOOD COUNTY
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1997
First
Quarter
(Monthly
Avg.)
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1998
First
Quarter
(Monthly
Avg.)
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Percent
Change
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| Total
Caseload |
2,494
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2,467
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-1.1
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TABLE
11:
UNEMPLOYMENT
CLAIMS IN WOOD COUNTY
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1997
First
Quarter
(Weekly
Avg.)
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1998
First
Quarter
(Weekly
Avg.)
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Percent
Change
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| New
Claims |
98
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110
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+12.2
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| Total
Claims |
245
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252
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+2.9
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TABLE
12:
RESIDENTIAL
CONSTRUCTION IN MARSHFIELD AREA*
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1997
First
Quarter
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1998
First
Quarter
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Percent
Change
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| Residential
Permits Issued |
1
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4
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+300.0
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Estimated
Value of
New
Homes |
$95.0
(thousands)
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$542.0
(thousands)
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+470.5
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| Number
of Housing Units |
1
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5
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+400.0
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Residential
Alteration
Permits
Issued |
37
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35
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-5.4
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Estimated
Value
of
Alterations |
$193.6 (thousands)
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$198.0
(thousands)
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+2.3
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| *Data
collected by UW Marshfield-Wood County |
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TABLE
13:
NONRESIDENTIAL
CONSTRUCTION IN MARSHFIELD AREA*
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1997
First
Quarter
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1998
First
Quarter
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| Number
of Permits Issued |
3
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4
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Estimated
Value of
New
Structures |
$2.9
(thousands)
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$379.6
(thousands)
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| Number
of Business Alteration Permits |
14
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22
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Estimated
Value
of
Business Alterations |
$753.2
(thousands)
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$3,677.3
(thousands)
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| *Data
collected by UW Marshfield-Wood County |
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TABLE
14:
FINANCIAL
STATISTICS FOR MARSHFIELD*
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1997
First
Quarter
(Millions)
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1998
First
Quarter
(Millions)
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Percent
Change
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| Bank
Deposits |
293.4
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$296.1
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+0.9
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| Bank
Loans |
254.1
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$252.0
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-0.8
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| *Data
collected by UW Marshfield-Wood County |
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TABLE
15:
CLARK
COUNTY EMPLOYMENT BY SECTOR
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March 1997
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March 1998
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Percent
Change
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| Manufacturing |
2,665
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2,767
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+3.8
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| Services |
2,111
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2,105
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-0.3
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| Trade |
2,951
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2,016
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+3.3
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| Construction |
273
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302
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+10.6
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| Government |
2,056
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2,090
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+1.7
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TABLE
16:
CLARK
COUNTY EMPLOYMENT STATISTICS
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March 1997
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March 1998
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Percent
Change
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| Unemployment
Rate |
9.5%
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8.8%
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-7.4
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| Total
Employed |
14,561
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14,695
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+0.9
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| Total
Unemployed |
1,535
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1,422
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-7.4
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| Labor
Force |
16,096
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16,117
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+0.1
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University of
Wisconsin-Stevens Point
Division of Business
and Economics
Stevens Point,
Wisconsin 54481
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