Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Marshfield Area
1st Quarter 1997

 

Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14 Table 15 Table 16

     The Wood County and Marshfield area indicators suggest that First Quarter 1997 was a period of very modest economic growth. The unemployment rate rose from 5.0 to 5.4 percent over the year and total employment grew by just 1.6 percent. However, stronger performance was registered in our industrial sector payroll data which expanded by about 2.9 percent. Additionally, even for a First Quarter, residential construction activity was quite slow. 

     Wood county Industrial sector employment increased from 40.7 to 41.9 thousand since last year (Table 7). This represents a healthy 2.9 percent rate of change. Moreover, the Marshfield Employment Index is estimated to have risen by about 4.0 percent. This means that Marshfield area payrolls grew by a respectable amount since March 1996. Services and trade employment lead the Wood county expansion, adding 800 and 700 jobs each. 

     Retailer confidence in the Marshfield area was generally higher than what we measured in December (Table 8). Total sales and store traffic are judged to be moderately better than last year during the same time period. This panel of local merchants also believes that store traffic and sales will be much improved three months from now when compared to last year's activity levels. 

     Help wanted advertising, although lower than last year, remains at an elevated level for Marshfield (Table 9). The mark of 152 means there are 1.5 jobs for every job advertised in the base year. The national index rose by 7 points or by 8.5 percent over the same period. Both sets of numbers suggest that job growth wilt continue to take place in the local and national economies and that recession is unlikely. 

     Measures of local family financial distress are presented in Table 10 and
Table 11. Public assistance claims on a monthly average basis declined by 6.6 percent. Public assistance claims have been trending steadily downward since early 1996 in our area. Meanwhile, unemployment claim data shows that new applications on a weekly average basis rose from 86 to 98 in the year over comparison. At the same time, total claims expanded from 196 to 245, or by 25.0 percent. 

     Residential construction activity was slow during the winter months (Table 12). The number of permits issued was unchanged from last year, remaining at just one. The value of the project was estimated to be $95 thousand. Residential alteration activity was ahead of last year as there were 37, versus 25, projects taking place during the period. However, the estimated value of the activity fell from $225 to $194 thousand. In sum, past First Quarters have had higher totals than this year.

     The nonresidential construction figures are given in Table 13. The number of permits was 3 and their estimated value was $2.9 thousand. Meanwhile, the number of alteration projects was 14 and this activity was estimated to have a value of $753 thousand. No percentage changes are given for these categories due to the volatile nature of this type of activity. 

     Good news comes from the strong performance exhibited in the area's financial statistics (Table 14). Bank deposits expanded from $273.5 to $293.4 million, or 7.3 percent from last year. Even more robust was the gain recorded for bank lending. Loans increased from $226.7 to $254.1 million or 12.1 percent over the year. Both sets of numbers indicate that a good deal of economic activity took place in our local community. 

     Clark county economic data are given in Table 15 and Table 16. Manufacturing and trade employment lead the industrial sectors by adding 7.2 and 4.3 percent respectively to their payrolls. The sectors of services, construction, and government, however, were lower than a year ago. Moreover, the unemployment rate rose over the year, and total employment fell by 1.5 percent. Thus, First Quarter 1997 was a sluggish period for Clark County.

 
TABLE 7:
WOOD COUNTY EMPLOYMENT CHANGE BY SECTOR
 
Employment
March 1996
(Thousands)
Employment
March 1997
(Thousands)
Percent Change
Manufacturing
10.0
9.8
-2.0
Services
15.2
15.9
+4.6
Trade
9.0

9.8

+8.9
Construction
1.3
1.3
0
Government
5.2
5.1
-1.9
Marshfield Employment Index
141.7
147.7
+4.2
 
TABLE 8:
RETAILER CONFIDENCE IN MARSHFIELD*
                                                         
Index Value
December 1996
March 1997
Total Sales Compared
to Previous Year
63
59
Store Traffic Compared
to Previous Year
53
56
Expected Sales Three
Months From Now
63
65
Expected Store Traffic
Three Months From Now
60
62
100 = Substantially Better
50 = Same
0 = Substantially Worse
*Data collected by UW Marshfield-Wood County
 
TABLE 9:
HELP WANTED ADVERTISING IN MARSHFIELD
                              
Index Value
1996
1997
Marshfield
(March)
(1980 = 100)
168
152
U.S.
(February)
(1987 = 100)
82
89
 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN WOOD COUNTY
 
1996
First Quarter
(Monthly Avg.)
1997
First Quarter
(Monthly Avg.)
Percent
Change
Total Caseload
2,670
2,494
-6.6
 
TABLE 11:
UNEMPLOYMENT CLAIMS IN WOOD COUNTY
 
1996
First Quarter
(Weekly Avg.)
1997
First Quarter
(Weekly Avg.)
Percent
Change
New Claims
86
98

+14.0

Total Claims
196
245
+25.0
 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
 
1996
First Quarter
1997
First Quarter
Percent Change
Residential Permits Issued
1
1
0
Estimated Value of
New Homes
$140.0
(thousands)
$95.0
(thousands)
-32.1
Number of Housing Units

1

1
0
Residential Alteration
Permits Issued
25
37
+48.0
Estimated Value
of Alterations
$225.0
(thousands)
$193.6
(thousands)
-14.0
*Data collected by UW Marshfield-Wood County
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
 
1996
First Quarter
1997
First Quarter
Number of Permits Issued
0
3
Estimated Value of
New Structures
$0.0
(thousands)
$2.9
(thousands)
Number of Business Alteration Permits
20
14
Estimated Value
of Business Alterations
$874.0
(thousands)
$753.2
(thousands)
*Data collected by UW Marshfield-Wood County
 
TABLE 14:
FINANCIAL STATISTICS FOR MARSHFIELD*
 
1996
First Quarter
(Millions)
1997
First Quarter
(Millions)
Percent Change
Bank Deposits
$273.5
$293.4
+7.3
Bank Loans
$226.7
$254.1
-12.1
*Data collected by UW Marshfield-Wood County
 
TABLE 15:
CLARK COUNTY EMPLOYMENT BY SECTOR
 
March 1996
March 1997
Percent Change
Manufacturing
2,670
2,861
+7.2
Services
2,593
2,587
-0.2
Trade
1,896
1,977
+4.3
Construction
192
184
-4.2
Government 
2,117
2,002
-5.4
 
TABLE 16:
CLARK COUNTY EMPLOYMENT STATISTICS
 
March 1996
March 1997
Percent Change
Unemployment Rate
8.2%
8.7%
+6.1
Total Employed
15,920
15,285
-4.0
Total Unemployed
1,430
1,451
+1.5
Labor Force
17,350
16,736
-3.5
 
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University of Wisconsin-Stevens Point
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