Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Central Wisconsin
1st Quarter 1996

Table 2 Table 3 Table 4 Table 5 Fig 5A Fig 5B Table 6

 

     The three‑county area, that comprises Central Wisconsin showed some improvement in its economic condition which is in contrast to the slowing being experienced by the national economy. For example, unemployment rates fell slightly in the region in a year over comparison. Similarly there was an improvement in the total employment figures for each county. Industrial sector employment struggled but nonetheless managed to grow over the year. However, in the latter case, by just 1.5 percent. 

     Another barometer of the economic conditions facing the area is the business confidence index. Regional business executives say that the national and regional situation is somewhat worse than twelve months ago. However, they do believe that matters will improve in the local area over the next three months. 

     Table 2 presents the unemployment rates for the region, state and nation. The seasonally unadjusted unemployment rate fell to 5.5 and 5.4 percent respectively in Portage and Marathon counties. Wood county's unemployment rate declined even further, all the way down to 5.1 percent. Thus, Table 2 shows a general decline in unemployment rates in Central Wisconsin and for the state as a whole. The United States unemployment rate was also lower this year than last, 5.8 versus 5.7 percent. 

     Total employment as displayed in Table 3 climbed for all reporting units. Portage added 400 people to its payrolls, Marathon likewise expanded adding 2,500 jobs, and Wood county employment increased by approximately 1.000. Thus, our three‑county area added 3,900 jobs or increased employment by 2.9 percent. The U.S. expanded albeit at a slower 1.8 percent pace. 

     Central Wisconsin nonfarm employment is presented in Table 4. Manufacturing and trade expanded by a scant 1.5 and 1.0 percent respectively over the course of the year. Government payrolls did little better rising by 1.8 percent. Only services registered a healthy amount of expansion, growing by 3.2 percent. Lastly, construction was down by about 2.4 percent. Thus, in sum, the industrial sectors of the economy added about 1.8 percent to the total number of jobs in Central Wisconsin. 

     Figure 5A and Figure 5B present Central Wisconsin employment changes over the years. These figures allow us to track the changing composition of area employment for our residents. The predominance of the service sector is clear and apparent in our economy. This mirrors the change at the national level in this regard. 

The CWERB survey of regional business executives discovered that this group was decidedly pessimistic about recent changes at the national level and only slightly more upbeat in their assessment of recent economic changes at the local level (Table 6). When the members of this group were asked to voice an opinion concerning what would take place they indicated that matters would modestly improve. They were most optimistic about the hem they know best, their particular industry.

 
TABLE 2:
UNEMPLOYMENT IN CENTRAL WISCONSIN
 
Unemployment Rate
March 1995
Unemployment Rate
March 1996
Percent
Change
Portage
5.6%
5.5%
-1.8
Marathon
5.5%
5.4%
-1.8
Wood
5.7%
5.1%
-10.5
Central Wisconsin
5.6%
5.3%
-5.4
Wisconsin
4.5%
4.4%

-2.2

United States
5.7%
5.6%
-1.8
TABLE 3:
EMPLOYMENT IN CENTRAL WISCONSIN
 
Total Employment
March 1995
(Thousands)
Total Employment
March 1996
(Thousands)
Percent
Change
Portage
34.0
34.4

+1.2

Marathon
65.7
68.2
+3.8
Wood
36.4
37.4
+2.7
Central Wisconsin
136.1
140.1
+2.9
Wisconsin
2,680.5
2,761.1
+3.0
United States
123,943
126,150
+1.8
TABLE 4:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR
 
Employment
March 1995 (Thousands)
Employment
March 1996 (Thousands)
Percent Change
Manufacturing
32.4
32.9
+1.5
Durable goods
16.4
16.4
0
Nondurable
goods
16.0
16.5

+3.1

Services
44.2

45.6

+3.2
Trade
30.2
30.5
+1.0
Construction
4.2
4.1
-2.4
Government
18.4
18.7
+1.6
TABLE 5:
COUNTY SALES TAX DISTRIBUTION
 
1995 Sales Tax
First Quarter
(Thousands)
1996 Sales Tax
First Quarter
(Thousands)
Percent
Change
Portage County
$716.7
$775.8
+8.2
Marathon County
$1,615.8
$1,640.8
+1.5

FIGURE 5A:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR--
MANUFACTURING, SERVICES AND TRADE

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FIGURE 5B:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR--
CONSTRUCTION AND GOVERNMENT

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TABLE 6:
BUSINESS CONFIDENCE IN CENTRAL WISCONSIN
                                                         
Index Value
December 1995 
March 1996 
Recent Change in
National Economic Conditions
47
40
Recent Change in
Local Economic Conditions
48
47
Expected Change in
National Economic Conditions
53
52
Expected Change in
Local Economic Conditions
52
57
Expected Change in
Industry Conditions
52
59
 
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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481