Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Marshfield Area
1st Quarter 1992

 

Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14 Table 15 Table 16

     The Marshfield area economy expanded by a modest amount during first quarter 1992. The most significant evidence for growth comes from the decline in the unemployment rate, the increase in total employment, and the growth in the Marshfield employment index. However, there are areas of concern for the local economy. For example, financial statistics have lagged somewhat and are not representative of a robust economy. Further, the agricultural sector continues to strain under the current milk price structure. Employment decline in this sector over the next decade is almost inevitable, given the financial pressures facing family farms. One third of Wisconsin's dairy farms will go out of business during the next ten years according to state agricultural economists.
 

     Table 7 displays nonfarm employment by industrial sector. Several categories of employment were higher than the year before. Services and government employment increased by 7.9 percent and 4.5 percent respectively. Manufacturing payrolls were stable compared to March 1991, remaining unchanged at 10,000. Trade and construction fell from previous levels established a year earlier, contracting by 100 and 10 jobs respectively. The Marshfield employment index expanded by 3.2 percent suggesting that local employment grew by about 3 percent.
 

     Retail activity, an important barometer of local economic vitality, is reported in Table 8. Local merchants confide to us that store traffic and sales are moderately better than last year at this time. Survey participants also indicate that sales and traffic can be expected to expand at an even faster clip than a year ago.
 

     The help wanted advertising index reflects local labor market conditions
(Table 9). The index was stable from March 1991 to March 1992, rising by only one point. The index tells us that there are approximately 1.25 jobs being advertised currently for every one job advertised in 1980. The national help wanted advertising index remains depressed with a reading of 89. This suggests that only 0.9 jobs are being advertised today for every job advertised in 1967.
 

     Public assistance claims for Marshfield on a monthly average basis are presented in Table 10. The number of new applications rose from 51 to 71, a 39.2 percent increase. It should be noted, that because of a change in eligibility requirements, an increased number of people have been entitled to apply for certain public assistance benefits. Furthermore, some of the applicants will still not qualify under the rule changes. Hence, the numbers for this quarter may be inflated to an unknown extent and overstate the situation. Total caseload is affected in a similar way. Here we see the number of cases rising from 580 to 789, a 36 percent surge.
 

     The unemployment claims data for the local area paint a picture of a stable economy. Initial unemployment claims on a weekly average basis contracted by 10, declining from 86 to 76. In contrast, total unemployment claims on a weekly average basis rose by 3.0 percent or 5 claims per week since last year. See Table 11.

 

Table 12 gives us the results for first quarter residential construction. The number of permits issued rose from 7 to 9, and the estimated value of new construction increased from $677 thousand to $728 thousand. In comparison, the number of housing units declined from 10 to 9 and the number of residential alteration permits issued dropped from 47 to 27. The dollar value of residential alterations was also down to $126.1 thousand, a contraction of 54.3 percent from March 1991.
 

     Table 13 shows that, there was little activity in nonresidential construction. There was only one minor new project with an estimated value of $250. Eight nonresidential alteration permits were issued with an estimated value of $454.5 thousand. No percentage changes are given due to the volatile, irregular nature of this type of activity.
 

     Financial statistics for the Marshfield area are displayed in Table 14. Bank deposits, a measure of local liquidity and income growth, expanded by $3.2 million or 1.5 percent, less than the rate of inflation. Bank lending, a measure of local economic activity, contracted by $6 million from a year ago, or by 3.5 percent. This fact suggests that consumers and businesses may have paid down a portion of their debt loads over the course of the year.
 

     Table 15 and Table 16 present Clark County economic data. In sum, this rural county has seen an expansion in employment and a decline in its unemployment rate from last year. This is good news for local area businesses because of the economic ties between Marshfield and Clark County.

 
TABLE 7:
WOOD COUNTY EMPLOYMENT CHANGE BY SECTOR
 
Employment
March 1991
Employment
March 1992
Percent Change
Manufacturing
10,000
10,000
0
Services
14,250
15,370
+7.9
Trade

8,600

8,500

-1.2

Construction
1,050
1,040
-1.0
Government
4,400
4,600
+4.5
Marshfield Employment Index
136.0
140.8
+3.2
 
TABLE 8:
RETAILER CONFIDENCE IN MARSHFIELD*
                                                         
Index Value
December 1991
March 1992
Total Sales Compared
to Previous Year
54
58
Store Traffic Compared
to Previous Year
46
61
Expected Sales Three
Months From Now
65
67
Expected Store Traffic
Three Months From Now
65
64
100 = Substantially Better
50 = Same
0 = Substantially Worse
*Data collected by UW Marshfield-Wood County
 
TABLE 9:
HELP WANTED ADVERTISING IN MARSHFIELD
                              
Index Value
1991
1992
Marshfield
(March)
(1980 = 100)
124

125

U.S.
(February)
(1967 = 100)
96

89

 

TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN WOOD COUNTY

 

1991
First Quarter
(Monthly Avg.)

 1992
First Quarter
(Monthly Avg.)

Percent
Change

New Applications

51

71

+39.2

Total Caseload

580

789

+36.0

 
TABLE 11:
UNEMPLOYMENT CLAIMS IN WOOD COUNTY
 
1991
First Quarter
(Weekly Avg.)
1992
First Quarter
(Weekly Avg.)
Percent
Change
New Claims
86

76

-11.9

Total Claims

171

176

+3.0

 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
 
1991
First Quarter
1992
First Quarter
Percent Change
Residential Permits Issued
7

9

+28.6
Estimated Value of
New Homes
$677.0
(thousands)

$728.0
(thousands)

+7.5
Number of Housing Units

10

9

-10.0
Residential Alteration
Permits Issued
47

27

-42.6
Estimated Value
of Alterations
$276.0
(thousands)

$126.1
(thousands)

-54.3
*Data collected by UW Marshfield-Wood County
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
 
1991
First Quarter
1992
First Quarter
Number of Permits Issued
2

1

Estimated Value of
New Structures
$56.0
(thousands)

$0.3
(thousands)

Number of Business Alteration Permits
6

8

Estimated Value
of Business Alterations
$184.3
(thousands)

$454.5
(thousands)

*Data collected by UW Marshfield-Wood County
 
TABLE 14:
FINANCIAL STATISTICS FOR MARSHFIELD*
 
1991
First Quarter
(Millions)
1992
First Quarter
(Millions)
Percent Change
Bank Deposits
$213.9

$217.1

+1.5
Bank Loans
$172.7

$166.7

-3.5

*Data collected by UW Marshfield-Wood County
 
TABLE 15:
CLARK COUNTY EMPLOYMENT BY SECTOR
 
March 1991
March 1992
Percent Change
Manufacturing
2,100

2,100

0

Services
1,780

1,870

+5.1
Trade
1,810

1,830

+1.1
Construction
160

160

0

Government 
1,980

1,960

-1.0
 
TABLE 16:
CLARK COUNTY EMPLOYMENT STATISTICS
 
March 1991
March 1992
Percent Change
Unemployment Rate
12.4%

9.6%

-22.6

Total Employed
12,100

12,200

+0.8
Total Unemployed
1,720

1,300

-24.4
Labor Force
13,800

13,500

-2.2
 
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University of Wisconsin-Stevens Point
Division of Business and Economics
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