Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Marshfield Area
1st Quarter 1991

 

Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14 Table 15 Table 16

     The economic data for first quarter 1991 demonstrates that the national recession is being felt here in Wood County. The area‑wide unemployment rate now stands at 5.7 percent, a 0.4 percent increase over last year. Total employment has contracted by 1000 positions from March 1990. Further, nonfarm industrial employment grew by a very modest 0.8 percent.
 

     Despite the fact that the county is experiencing somewhat of a downturn in its economic fortunes, there are many positive pieces of information to report. For example, even though the unemployment rate has risen, it still remains at a relatively low level; the Marshfield employment index says that the local area had a gain of about 2.0 percent in nonfarm jobs; retailers indicate that sales and store traffic are higher than last year; and residential construction is above last year's totals. Thus, while matters could be better, they could also be much worse as is the case in other parts of the country.
 

     Unlike the total employment figures, industrial employment in the Marshfield area managed to increase by an estimated 1.8 percent (Table 7). For Wood County as a whole this type of employment rose by a scant 0.8 percent or 300 jobs. Manufacturing, trade, and government lost 300, 200, and 100 positions respectively. Only the service and construction sectors exhibited any vigor by posting gains of 890 and 10. Thus, on a net basis, nonfarm employment increased from 36,800 to 37,100.
 

     Table 8 gives the impressions of local merchants. When this panel was asked about recent store activity they responded by staying that store traffic and sales were better than one year ago at this time. The group is more optimistic than last quarter when it comes to predicting what store traffic and sales will be in the future. These responses are similar to national level opinion polls, which also indicate a rebound in confidence. The ending of the Gulf War has undoubtedly played a role in these outcomes.
 

     Help wanted advertising fell by approximately 18.9 percent from March of 1990 (Table 9). Likewise, the national index fell by 32 percent for the same time period. A persistent decrease in this index signals a softening in the labor market. And as a matter of record, this has been occurring at the local and national levels.
 

     Mixed signals about the state of the local economy are displayed in Table 10 and Table 11. In Table 10, new public assistance claims on a monthly average basis increased by 11. In contrast the total caseload decreased by an average of 9 per month. The other dimension of local family financial distress is unemployment claim data which is presented in Table 11. Initial claims on a weekly average basis declined by 3. In contrast total claims expanded by 33 from first quarter 1990. It is not unusual for economic data to give mixed signals because they are measuring different aspects of a very complex situation.
 

     An important indicator of an area's economic health is residential construction. Table 12 paints a very positive picture for Marshfield when data are compared to a year ago. All measures of construction are above last year's totals. However, it should be noted that activity during first quarter of last year was nil in three categories.  Lower interest rates and continued job growth have played a role in this quarter's tally of events.

 

     Nonresidential construction in Marshfield was generally lower than a year ago (Table 13). The CWERB does not give percentage changes for this type of activity due to its volatile nature. One large project can greatly influence the reported numbers. However, from a historic standpoint, the level of activity was somewhat lower than normal for the first quarter time period.
 

     The CWERB's sample of local financial institutions is given in Table 14. Bank deposits are now at $213.9 million, a $7.8 million increase. This expansion represents a 3.8 percent growth rate for deposits. From the standpoint of lending, banks increase loans by a healthy $14.6 million or 9.2 percent. Both lending and deposit activity were characteristic of a growing economy.

 

     Table 15 and Table 16 display Clark County economic data for first quarter 1991. This data shows that the agricultural based Clark County economy is experiencing difficulty. Employment is lower in 4 out of 5 industrial categories. Furthermore, total employment has fallen by nearly 7 percent from just last year. The result is that the unemployment rate now stands at 12.6 percent.

 
TABLE 7:
WOOD COUNTY EMPLOYMENT CHANGE BY SECTOR
 
Employment
March 1990
Employment
March 1991
Percent Change
Manufacturing
9,900
9,600
-3.0
Services
13,110
14,000
+6.8
Trade

8,600

8,400

-2.3

Construction
890
900
+1.1
Government
4,300
4,200
-2.3
Marshfield Employment Index
131.2
133.5
+1.8
 
TABLE 8:
RETAILER CONFIDENCE IN MARSHFIELD*
                                                         
Index Value
December 1990
March 1991
Total Sales Compared
to Previous Year
51
60
Store Traffic Compared
to Previous Year
56
60
Expected Sales Three
Months From Now
58
65
Expected Store Traffic
Three Months From Now
57
64
100 = Substantially Better
50 = Same
0 = Substantially Worse
*Data collected by UW Marshfield-Wood County
 
TABLE 9:
HELP WANTED ADVERTISING IN MARSHFIELD
                              
Index Value
1990
1991
Marshfield
(March)
(1980 = 100)
153

124

U.S.
(February)
(1967 = 100)
141

96

 

TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN WOOD COUNTY

 

1990
First Quarter
(Monthly Avg.)

 1991
First Quarter
(Monthly Avg.)

Percent
Change

New Applications

39

51

+30.8

Total Caseload

591

580

-1.9

 
TABLE 11:
UNEMPLOYMENT CLAIMS IN WOOD COUNTY
 
1990
First Quarter
(Weekly Avg.)
1991
First Quarter
(Weekly Avg.)
Percent
Change
New Claims
89

86

-3.4

Total Claims

138

171

+23.9

 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
 
1990
First Quarter
1991
First Quarter
Percent Change
Residential Permits Issued
0

7

N/A
Estimated Value of
New Homes
$0
(thousands)

$677.0
(thousands)

N/A
Number of Housing Units

0

10

N/A
Residential Alteration
Permits Issued
27

47

+74.1
Estimated Value
of Alterations
$126.3
(thousands)

$276.0
(thousands)

+188.5
*Data collected by UW Marshfield-Wood County
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
 
1990
First Quarter
1991
First Quarter
Number of Permits Issued
4

2

Estimated Value of
New Structures
$197.6
(thousands)

$56.0
(thousands)

Number of Business Alteration Permits
37

6

Estimated Value
of Business Alterations
$3,369.5
(thousands)

$184.3
(thousands)

*Data collected by UW Marshfield-Wood County
 
TABLE 14:
FINANCIAL STATISTICS FOR MARSHFIELD*
 
1990
First Quarter
(Millions)
1991
First Quarter
(Millions)
Percent Change
Bank Deposits
$206.1

$213.9

+3.8
Bank Loans
$158.1

$172.7

+9.2

*Data collected by UW Marshfield-Wood County
 
TABLE 15:
CLARK COUNTY EMPLOYMENT BY SECTOR
 
March 1990
March 1991
Percent Change
Manufacturing
2,000

1,970

-1.5

Services
1,770

1,730

-2.3
Trade
1,690

1,740

+3.0
Construction
170

140

-17.6

Government 
1,980

1,950

-1.5
 
TABLE 16:
CLARK COUNTY EMPLOYMENT STATISTICS
 
March 1990
March 1991
Percent Change
Unemployment Rate
8.5%

12.6%

+48.2

Total Employed
13,200

12,300

-6.8
Total Unemployed
1,230

1,780

+44.7
Labor Force
14,300

14,100

-1.4
 
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University of Wisconsin-Stevens Point
Division of Business and Economics
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