Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
Director, Central Wisconsin Economic Research Bureau
 

Central Wisconsin
1st Quarter 2007

 

Table 2 Table 3 Table 4 Table 5 Table 6 Figure 1 Figure 2 Figure 3 Figure 4 Figure 5 Figure 6

 

     The economic results for central Wisconsin were quite positive for first quarter 2007.  Unemployment rates throughout the region were generally lower than a year ago.  Total employment figures from the household survey suggest payrolls grew by 5.8 percent.  Total industrial employment figures from the business firm survey suggest payrolls grew by 4.3 percent.  Lastly, regional business executives were fairly upbeat about the prospects for their industry.

     Unemployment rates (Table 2), when compared to last year, were lower throughout the central Wisconsin region.  Portage, Marathon, and Wood county unemployment rates fell to 5.4 percent, 5.0 percent, and 6.3 percent respectively in March 2007.  Meanwhile, the labor force weighted unemployment rate for central Wisconsin contracted from 5.8 percent to 5.5 percent in our year over comparison.  Unfortunately, the Wisconsin unemployment rate rose from 5.5 percent to 5.6 percent.  During the same period the U.S. rate plunged from 4.8 percent to 4.5 percent.

     More good news comes from the total employment figures listed in Table 3.  Portage, Marathon, and Wood county employment grew by 5.8, 1.6, and 3.4 percent respectively over the past twelve months.  Very importantly, central Wisconsin total employment expanded from 145.9 thousand to 150.5 thousand, or by 3.1 percent, over the same period.  However, Wisconsin payrolls expanded by a scant 0.6 percent over the year and the nation added 1.8 percent to its’ payrolls.

     Industrial sector employment is displayed in Table 4.  Nonfarm payroll estimates are generated from a sample of business firms.  The estimate for total nonfarm employment suggests that payrolls in the three county area expanded by a very healthy 4.3 percent since last year.  The only sectors not experiencing an increase in employment were manufacturing, down by just 0.4 percent, and trade, where payroll levels remained unchanged.

     Sales tax distributions (Table 5) show that Portage County’s collections were virtually unchanged from a year ago, rising by 0.1 percent.  During the same period, Marathon County’s sales tax collections fell by about 4.0 percent.  Only Wood County’s sales tax collections were above last year’s total, rising by 4.3 percent.  Thus, in the three-county area activity levels varied greatly and were somewhat lower in total than in the previous year.

     The CWERB survey of regional business executives is presented in Table 6.  This group of executive believes that national economic conditions have changed little over the past several months and that local economic conditions have improved modestly.  When asked to forecast future conditions they felt that there will be a slight degree of improvement in national and local economic conditions.  The greater amount of optimism expressed was reserved for the improvement in their particular industry.  In other words, the survey groups offered a fairly optimistic assessment of their firms’ economic prospects.

     Figures 2 through 6, in this section of the report, present trends in the Wisconsin employment level, the unemployment level, the unemployment rate, the labor force, the average weekly manufacturing wage, and the employment trend in educational and health services from 2003 to first quarter 2007.  The figures show how these important variables have changed in Wisconsin and give the reader a better appreciation of the recent economic history of the state.

          

 
TABLE 2:
UNEMPLOYMENT IN CENTRAL WISCONSIN
 

Unemployment Rate
March 2006

Unemployment Rate
March 2007
Percent
Change
Portage 6.0% 5.4% -10.3
City of Stevens Point 7.3% 6.4% -12.3
Marathon 5.3% 5.0% -4.6
Wood 6.5% 6.3% -3.0
Central Wisconsin 5.8% 5.5% -5.2
Wisconsin 5.5% 5.6% +1.1
United States 4.8% 4.5% -6.1
TABLE 3:
EMPLOYMENT IN CENTRAL WISCONSIN
  Total Employment
March 2006
(Thousands)
Total Employment
March 2007
(Thousands)
Percent
Change
Portage 37.4 39.5 +5.8
City of Stevens Point 13.3 13.7 +3.0
Marathon 70.9 72.1 +1.6
Wood 37.6 38.9 +3.4
Central Wisconsin 145.9 150.5 +3.1
Wisconsin 2,883.9 2,900.6 +0.6
United States 142,772 145,323 +1.8
TABLE 4:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR

  Employment
March 2006 (Thousands)
Employment
March 2007 (Thousands)
Percent Change
Total Nonfarm 146.3 152.6 +4.3
Total Private 126.4 131.1 +3.7
Construction & Natural Resources 5.0 5.4 +8.0
Manufacturing 28.4 28.3 -0.4
Trade 25.1 25.1 0
Transportation & Utilities 7.8 8.0 +2.6
Financial Activities 10.3 11.6 +12.6
Education & Health Services 21.3 22.9 +7.5
Leisure & Hospitality 11.1 11.6 +4.5
Information & Business Services 17.4 18.1 +4.0
Total Government 19.9 21.5 +8.0
TABLE 5:
COUNTY SALES TAX DISTRIBUTION
  2006 Sales Tax
First Quarter
(Thousands)
2007 Sales Tax
First Quarter
(Thousands)
Percent
Change
Portage County $1,199.7 $1,201.2 +0.1
Marathon County $2,713.6 $2,597.9 -4.3
Wood County $1,069.5 $1,116.0 +4.3
TABLE 6:
BUSINESS CONFIDENCE IN CENTRAL WISCONSIN
 
Index Value
December 2006 March 2007
Recent Change in
National Economic Conditions
54 50
Recent Change in
Local Economic Conditions
54 55
Expected Change in
National Economic Conditions
55 55
Expected Change in
Local Economic Conditions
57 58
Expected Change in
Industry Conditions
55 59

 FIGURE 1

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FIGURE 2

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FIGURE 3

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FIGURE 4

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FIGURE 5

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FIGURE 6

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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481