CWERBtitle.gif (8073 bytes)
WI.gif (1017 bytes)
Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D. 
Director, Central Wisconsin Economic Research Bureau
 

Stevens Point Area
1st Quarter 2006

 

Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14


     Highlights of the Stevens Point-Plover area report are as follows.  Total industrial sector employment fell by a substantial 2.6 percent from last year.  Retailers were fairly upbeat in their assessment of current sales activity.  Help wanted advertising took a rather large dip in March.  Moreover, public assistance surged in both new applications and total caseload.  Unemployment claims however, both new and total fell from 2005 levels.  Lastly, residential and nonresidential construction is booming in the local area.   

     Portage County industrial sector employment is estimated by the state to have contracted by 900 positions or 2.6 percent from a year ago (Table 7).  The sectors contracting the most were education and health services and total government, by 300 and 600 jobs respectively.  Manufacturing declined by 200 positions over the period.  The only bright spot in the industrial sector numbers comes from the leisure and hospitality sector.   

     The CWERB surveys area merchants twice a year to check on retail conditions in the local area (Table 8).  Our survey group tells us that store sales are noticeably higher than a year ago and store traffic is modestly improved.  We asked this group to forecast future activity levels.  They indicated that sales and traffic would grow albeit at a modest pace.  The overall level of optimism expressed by this group was slightly higher than what they expressed in December 2005. 

     A good barometer of local labor conditions is help wanted advertising (Table 9).  Even though this number captures only a small portion of the number of jobs available in the area it is nonetheless a good indicator of labor market trends.  The index contracted by 22 points or by 26 percent over the past twelve months.  This suggests a weak labor market is shaping up for the area.  Meanwhile, the U.S. help wanted advertising index was about the same level as a year ago.   

     Public assistance figures are a measure of local family financial distress
(Table 10).  The county has experienced a surge in the number of public assistance claims.  The number of new applications rose on a monthly basis from 238 to 270 or by 13.4 percent since 2005.  Likewise, the total caseload on a monthly basis has risen from 4,561 to 5,173 or by 13.4 percent for the county.  Thus, a growing segment of our population is finding it increasingly more difficult to find financial stability.  Another measure of local financial family distress is unemployment claims data.  Table 11 shows new claims on a weekly average basis actually contracted from 258 to 229 or by 11.3 percent.  Moreover, total claims fell from 1,788 to 1,671 or by 6.5 percent over the year.  
 

     Residential construction turned in another good period (Table 12).  The number of residential permits issued climbed from 17 to 33 and the estimated value of the proposed construction rose from $3.1 million to $6.8 million.  Also, the number of housing units jumped by 144 percent over the period.  Residential alteration permits stayed at around an impressive 90 permits issued and the estimated value of the activity expanded from $616 thousand to $776 thousand or by 26 percent.   

     Due to its volatility, nonresidential construction is given without percent changes (Table 13).  The number of building permits was 5 and the estimated value was $2.6 million.  A new M&I Bank at the Crossroads Commons development area was the largest single project during first quarter.  The number of business alteration permits reached 44 and they had an estimated value of nearly $3.0 million. 

 
TABLE 7:
PORTAGE COUNTY EMPLOYMENT CHANGE BY SECTOR
 

Employment
March 2005
(Thousands)

Employment
March 2006
(Thousands)

Percent
Change

Total Nonfarm 33.9 33.0 -2.6
Total Private 27.8 27.5 -1.0
Construction & Natural Resources 1.0 0.9 -12.6
Manufacturing 4.6 4.4 -3.8
Trade 5.8 5.8 +0.9
Transportation & Utilities 1.7 1.8 +8.2
Financial Activities 4.0 4.0 +0.2
Education & Health Services 3.6 3.3 -7.5
Leisure & Hospitality 2.8 3.0 +5.4
Information & Business Services 4.4 4.4 +1.1
Total Government 6.1 5.5 -9.9
* Percent change figures represent data before rounding
 
TABLE 8:
RETAILER CONFIDENCE IN STEVENS POINT-PLOVER AREA
 
Index Value

December 2005

March 2006

Total Sales Compared
to Previous Year
55 62
Store Traffic Compared
to Previous Year
53 57
Expected Sales Three
Months From Now
59 60
Expected Store Traffic
Three Months From Now
54 55
100 = Substantially Better
50 = Same
0 = Substantially Worse
 
TABLE 9:
HELP WANTED ADVERTISING IN PORTAGE COUNTY
 
Index Value
2005 2006
Stevens Point
(March)
(1980 = 100)
84 62
U.S.
(February)
(1987 = 100)
41 39
 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN PORTAGE COUNTY
  2005
First Quarter
(Monthly Avg.)
2006
First Quarter
(Monthly Avg.)
Percent Change
New Applications 238 270 +13.4
Total Caseload 4,561 5,173 +13.4
 
TABLE 11:
UNEMPLOYMENT CLAIMS IN PORTAGE COUNTY
  2005
First Quarter
(Weekly Avg.)
2006
First Quarter
(Weekly Avg.)
Percent Change
New Claims 258 229 -11.3
Total Claims 1,788 1,671 -6.5
 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN STEVENS POINT-PLOVER AREA*
  2005
First Quarter
2006
First Quarter
Percent Change
Residential Permits Issued 17 33 +94.1
Estimated Value of
New Homes
$3,133.0
(thousands)
$6,801.3
(thousands)
+117.1
Number of Housing Units 18 44 +144.4
Residential Alteration
Permits Issued
94 92 -2.1
Estimated Value
of Alterations
$616.0
(thousands)
$776.3
(thousands)
+26.0
*Includes Stevens Point, Village of Plover, and the Towns of Hull, Stockton, Sharon, and Plover.
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN STEVENS POINT-PLOVER AREA*
  2005
First Quarter
2006
First Quarter
Number of Permits Issued 4 5
Estimated Value of
New Structures
$9,351.0
(thousands)
$2,586.9
(thousands)
Number of Business Alteration Permits  34 44
Estimated Value
of Business Alterations
$962.9
(thousands)
$2,832.1
(thousands)
*Includes Stevens Point, Village of Plover, and the Towns of Hull, Stockton, Sharon, and Plover.
 

Back to 1st Quarter 2006 Report

CWERB Home

 

E-mail DBE  Phone: (715) 346-2728  Fax: (715) 346-4215  Webmaster
University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481